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PROJECT AND SURVIVE…. How sponsorship can help secure sustainability… Phil Gibby, Arts & Business South West. How much is cultural sponsorship worth?. In 1976…it was £500,000 By 2003…it was £120 million. …and the trend is upwards….

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project and survive
PROJECT AND SURVIVE…

How sponsorship can help secure sustainability…

Phil Gibby, Arts & Business South West

how much is cultural sponsorship worth

How much is cultural sponsorship worth?

In 1976…it was £500,000

By 2003…it was £120 million

but isn t it just theatre opera and dance that gets sponsors
But isn’t it just theatre, opera and dance that gets sponsors?

In 1976…Yes!

(nearly 100% went to theatre, opera and dance)

In 2003…No!

(only 21% now goes to those sectors)

the four ages of sponsorship
The four ages of sponsorship
  • Patronage
  • Tax breaks
  • Being a “good corporate citizen”
  • The “equality” argument
why businesses sponsor
Why businesses sponsor
  • “Putting back into the community”
  • Employer of choice
  • Return on investment
but why would business want to sponsor us
But why would business want to sponsor us?
  • They want an association with your product
  • They want access to your market
case study one
Case study one
  • SAMSUNG / NOBEL PRIZE SERIES
  • Samsung “committed to the betterment of mankind”
  • Will develop “innovative vehicles” to develop Nobel archive on CD-ROM and web
  • Will promote Nobel archive in Korea
case study two
Case study two
  • WALL STREET JOURNAL ONLINE ARCHIVE/ FIND LAW CORPORATE COUNSEL CENTRE
  • Direct commercial benefit / hits a target market straight on
  • Credibility through brand association
six point guide to effective sponsorship chasing
Six point guide to effective sponsorship chasing
  • CAN YOU DELIVER?????????????
  • Know your offer
  • Identify your targets
  • Get the ask right
  • Don’t sell yourself short
  • “Always be closing”

DAVID MAMET, GLENGARRY GLEN ROSS

the future is unwritten
The future is unwritten...

…so let’s work together to shape it.

Arts & Business South West

61 Park Street, Bristol, BS1 5NU

0117 929 0522

[email protected]

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