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Everyday Inspirations. Presented By Tina Stoecker AIFD PFCI. Design…Service….Sales. Simple accents that add pizzazz to the bread and butter designs . Imaginative ways to increase your sales of Everyday Inspirations . Suffering from Slow Sales?. Banding.

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Presented By Tina Stoecker AIFD PFCI

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Everyday Inspirations

Presented By

Tina Stoecker AIFD PFCI


Design…Service….Sales

  • Simple accents that add pizzazz to the bread and butter designs

  • . Imaginative ways to increase your sales of Everyday Inspirations


Suffering from Slow Sales?


Banding

  • Process of using a decorative material like ribbon or wire to encircle a stem or stems in one or more precise rings. (ACCENT)


Braiding

  • DECORATIVE process of interweaving three or more strands of fiber, ribbon or foliage.


Reflexing

  • The process of rolling back the petals of a flower, such as a rose or tulip, to create a larger or more open appearance.


Creative Design!


Collaring

  • Completely encircling a

    flower, a bouquet or the

    edge of a container with

    foliage or other decorative

    materials, creating a

    finished appearance.


Pillowing

The process of CLUSTERING rounded or dome-shaped flowers or

other materials into a tightly organized PATTERN of placement in a

composition. Clusters may range from low, tight groupings used for

basing to taller more prominent

mounds. The result is a

cushion base which

resembles clouds, pillows

or rolling hills, with depressions

in between. Pillowing

emphasizes the colors,

textures and shape of the

whole group rather than the

individual flowers.


Framing

Using linear branches or

flowers to showcase the

materials within. Framing

outlines and defines

Space and typically

calls attention to the

Focal Area.


Snail Mail


Direct Mail

  • New Account Letter

  • Post Cards

  • Catalogs

  • Birthday & Anniversary Reminders

  • Holiday Reminders


New Account Letter

  • Creating Customer Loyalty

  • Started in 1989…single most business building direct mail.

  • Keeps them away from the Yellow Pages

  • Always reminds them to purchase flowers

  • Highlight Special Services

  • Activation stimulated by special offer.

  • 70 sent out weekly

  • 2% Purchase immediately!

  • Send within a week


Anniversary & Birthday Reminders

  • 42% Response Rate

  • Mail Merge Letter – Postcards Failed

  • Return Address

  • Date Under Stamp

  • Create for the Year

  • 9 Days Optimum Timing


Reminders


Holiday Reminders

  • Mail Merge from Order Data Base

  • 37% Response Rate

  • Early Order Incentive

  • 14 Days Out


Ease of Response


Veiling

Layering light or

delicate materials

such as bear

grass, plumosus,

metallic threads,

angel hair…etc

over or in front of

other, more solid components of a design.


Terracing

Positioning like materials

in a stair-step fashion,

creating spaced

HORIZONTAL levels.

Terracing is used to achieve

depth within a composition

and is frequently employed

as a basing technique.


Shadowing

  • The close placements of one material directly behind or beneath the primary material, giving a three-dimensional appearance and enhancing the sense of depth. Shadowing results in the suggestion that the first material I being echoed or reflected by the second.


Binding

The functional process of tying or securing materials together with a binding material such as wire, ribbon or string. Binding may also serve a decorative purpose.


E-Mail


Email Marketing

  • Birthday & Anniversary Reminders

    • Inexpensive Way to remind

    • Easy Link to order 24 Hours

  • Monthly Special

    • Catchy Phrasing

  • Quarterly Newsletter

    • How To’s

    • Offer Special Only Available thru email

    • Short ….Very Short


Email Reminders


Email Campaign Everyday

24.6% Open Rate

Generated 17 Orders


Email Newsletter

34.1% Open Rate

Generated 32 Orders


Email Holiday

32.8% Open Rate

Generated 65 orders


Grouping

Identical materials arranged within a specific

limited area, with each material maintaining

Its individual identity.

Some amount of

SPACE typically exists

between each

separate group


Facing

The process of turning or directing a flower head in a particular way so as to increase interest and visual movement within a design.


Sheltering

Placing one or more

materials over or around

the others in a

composition, lightly

enclosing the materials

within. Sheltering creates an impression of

protection and gives greater depth to a

design.


Wrapping

Covering a single stem or

a bundle of stems from

end to end with a

decorative materials

such as ribbon, raffia or

wire.


Sectioning

The process of isolating like materials within their own specific area(s).


Make Your Cash Register RingWith A Dash of Design Excitement


Everyday Inspirations

Questions???? OR Copies….

Tina@designsofthetimesflorist.com


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