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-30-. For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies.

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  • For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies.

    New York Times 6/23/08


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In the future there will be two categories of newspapers: those that survive and those that die.

Dean Singleton June 2008


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Craig’s Numbers

  • Page Views: 8 Billion

  • Monthly Users:25 Million

  • Monthly Ads Posted:20 Million

  • Monthly Job Listings

    Posted:1 Million

    Annual Revenue: $25 Million


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Newspaper Profits

  • Classified typically counted for 65% of Newspaper Profits


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Ad Revenue Trends

  • 2000 48.7 Billion

  • 200742.2 Billion


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Readership

  • In 1990 a typical newspaper reached 60-65% of a market

  • Today that figure is about 40%


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Readership Adults 18-34

  • Only 19%


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Online Revenue Trends

Local Online Advertising

+31.6%

In 2007

Borrell Associates


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  • Local Banners and Listings are the lowest growth category…

  • Newspapers are missing out on the highest growth categories.


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Online Revenue Trends

  • Paid Search: 86.1%

  • Local Email: 54.3%

  • Banners/Listings 18.5%

    Borrell Associates 2007 Figures


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  • Advertisers are moving away from portals due to lack of local content.

  • Newspapers own more content than any industry in the world.


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  • Traditional Media Must Shrink--it’s all about niches

  • Newspapers are a special case


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  • When an offline reader dies, he or she is not being replaced. How much time do they have? We think 20-25 years.”

    Jeffrey Cole, Director,

    Center For the Digital Future, USC Annenberg


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