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-30-. For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies.

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In the future there will be two categories of newspapers: those that survive and those that die.

Dean Singleton June 2008


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Craig’s Numbers those that survive and those that die.

  • Page Views: 8 Billion

  • Monthly Users: 25 Million

  • Monthly Ads Posted: 20 Million

  • Monthly Job Listings

    Posted: 1 Million

    Annual Revenue: $25 Million


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Newspaper Profits those that survive and those that die.

  • Classified typically counted for 65% of Newspaper Profits


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Ad Revenue Trends those that survive and those that die.

  • 2000 48.7 Billion

  • 2007 42.2 Billion


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Readership those that survive and those that die.

  • In 1990 a typical newspaper reached 60-65% of a market

  • Today that figure is about 40%


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Readership Adults 18-34 those that survive and those that die.

  • Only 19%


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Online Revenue Trends those that survive and those that die.

Local Online Advertising

+31.6%

In 2007

Borrell Associates


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Online Revenue Trends those that survive and those that die.

  • Paid Search: 86.1%

  • Local Email: 54.3%

  • Banners/Listings 18.5%

    Borrell Associates 2007 Figures


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