Parking and Tourism
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Parking and Tourism Atholl Noon Tourism in context £74 billion industry 6.4% GDP 6th largest industry 8% of workforce Parking and tourism Domestic Tourism in UK Trips Spend Millions £ Millions England 121.3 20,600 Scotland 16.5 3,600 Wales 11.6 1,800

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Parking and Tourism

Atholl Noon


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Tourism in context

  • £74 billion industry

  • 6.4% GDP

  • 6th largest industry

  • 8% of workforce

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Domestic Tourism in UK

Trips Spend

Millions £ Millions

  • England 121.3 20,600

  • Scotland 16.5 3,600

  • Wales 11.6 1,800

  • NI 1.7 400

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Tourist demand

  • 1 billion day trips a year

  • 73% by car

  • 71% to cities/towns

  • average stay 3.5 hours

  • activity throughout year

  • £400 million pa in parking

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Tourist characteristics

  • Often unfamiliar to area

  • Ease of use

  • Higher spenders - £28 per visit total

  • Higher car occupancy – 3.5

  • Medium/long parking duration

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What do day tourists do?

  • Eat/drink

  • Walk

  • Visit friends and relatives

  • Shopping and

  • Visitor attraction

  • So issue may not just be about an attraction – rather – where is parking?

  • Part of the tourist experience

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Tourist parking issues?

  • Getting to town/area

  • Finding parking

  • Paying

  • Getting to destination (s)

  • Sharp peaks - capacity problems

  • Visual intrusion

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Getting to destination

  • Decision to use a car

  • Attraction information

  • Maps/technology

  • Car park signing

  • Pedestrian signing

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Information to car parks

  • Web

  • Brochures

  • Atlases/ sat nav systems

  • Signing

  • Does signing tell a tourist where to go?

  • What about alternatives?

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Information in car parks

  • Where you are

  • Where are key destinations/facilities

  • Enhance quality (and WtP?)

  • Possibly BPA role in drafting ‘template’ for good info provision?

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Sharp Peaks

  • Some you can predict, some you can’t

    Solutions?

  • Spread peaks

  • Reduce ‘normal use’ in peak times

  • Provide overspill

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  • Pricing Issues

  • Medium stay mostly

  • Pay and display a problem?

  • Some premium prices

  • ‘Sting’ the tourist?

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Visual intrusion solutions

  • Landscaping

  • Park and walk

  • Park and shuttle

  • Park and ride

  • Technology

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Visual intrusion Technology

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Getting it right

Well designed, well managed parking is:

  • Good for the parking provider

  • An asset for any destination

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For the parking provider

  • Economic benefit

  • ‘Extra’ revenue

  • Higher spend

  • Maximising usage

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Getting it right – to car park

  • On maps and sat nav systems

  • Signed on approach roads

  • Off-street

  • Know which car parks are for you.

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Getting it right – at the car park

  • Well designed – minimal intrusion

  • Right capacity and pricing

  • Adequate security

  • Good info on area

  • Good pedestrian info

  • Sensible enforcement

Parking and tourism


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