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North Carolina Winner’s Circle Healthy Dining Program. Kim Shovelin, MPH, RD, LDN Meg Molloy, DrPH, MPH, RD NC Prevention Partners APHA November, 2003. What is Winner’s Circle?.

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North Carolina Winner’s Circle Healthy Dining Program

Kim Shovelin, MPH, RD, LDN

Meg Molloy, DrPH, MPH, RD

NC Prevention Partners

APHA November, 2003


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What is Winner’s Circle?

The Winner's Circle is a healthy dining program of NC Prevention Partners, the Cardiovascular Health, Physical Activity and Nutrition, and Women and Children's Health Programs of the NC Division of Public Health; the NC Department of Public Instruction; and local health agencies; with support from the US Centers for Disease Control and Prevention.


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Our Partners:

North Carolina Department

of Public Instruction


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NC Prevention Partners

Statewide 501(c) 3 housed in the Institute of Public Health, UNC-CH with mission:

Putting prevention first for a healthier NC

by fostering partnerships, promoting prevention, and influencing policy


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What is Winner’s Circle?

  • National healthy dining initiative to create and promote healthy eating out environments

  • Operates at local and statewide levels in numerous eating venues

  • Piloted in 1999/ 2000


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Winner’s Circle Aims

  • To create healthy eating environments across the nation by empowering local partners and affiliates to offer various dining venuestechnical assistance to identify & promote healthy menu items;

  • To create consistent, credible and easily recognized nutritional guidance for consumers in participating restaurants (and other eating venues) on menus, doors, menu inserts, brochures, table tents…

  • To increase consumer demandfor healthy items away from home with marketing tools andlocal promotions


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How Does Winner’s Circle work in NC?

  • NC Prevention Partners:

    • conducts research and develops model & materials

    • develops training and tool kits

    • manages the program

    • identifies new partners

    • forms media partnerships

    • evaluates

  • State PAN and Cardiovascular Health Units, NC DHHS support local health departments to implement the program


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Who are the local partners?

  • Counties develop or engage existing local coalitions who are trained to do the Winner’s Circle Program in their community

  • Partners come from health departments, hospitals, universities, businesses, cooperative extension, dietetic association chapters


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How Does It Work in EatingEstablishments?

  • Locals identify restaurant or NCPP identifies chain

  • Commit to participate

  • Merchandise Winner’s Circle choices in eating establishment

  • Communicate participation in Winner’s Circle via media and public relations

  • Support from coalitions in counties


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Nutrition Criteria

  • This program should first actively guide food choices that promote health (fruits, vegetables, grains, beans, calcium-rich, bottled water)

  • Limit fat and sodium

  • Snack food limit sugar and in schools limit portions

  • Separate criteria for meals, items, snacks


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Where is Winner’s Circle?

  • Restaurants (local and chain)

  • Vending Machines

  • Schools

  • Work site cafeterias

  • Hospitals

  • Sporting Venues

  • Convenient Stores


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After 3 years, what NC eating out establishmentsare participating?

  • 90 of 100 counties in NC

  • Working towards implementation in over 50 of 117 school districts

  • Subway and McDonald’s in NC

  • launching Golden Corral nationally


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What’s in the Works...

  • Approved snack list for vending/ convenient stores

  • Partnerships with key national organizations

  • Labeling behind the scenes (approved foods from vendors)

  • Bringing the program to new states


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The Website

The Website…www.ncwinnerscircle.org

new website coming:

www.winnerscirclehealthydining.com

Email Kim at [email protected]


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How Can Winner’s Circle Come to Your State?

  • Winners Circle is expanding nationally

  • Chain expansion across state lines

  • Training available to state health & education departments

  • NCPP provides:

    • Rights to use name, logo and all materials

    • Training to cross agency teams

    • Turnkey kit of stickers, manual with a step-by-step guide and multiple tools

    • Technical assistance

    • Menu of additional services


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Key to Success: Turnkey Program

  • Tools and kit ready to go

  • Piloted in numerous eating establishments and populations

  • Attitude of partnership with eating establishments

  • Many merchandising tools

  • National partners established

  • Sound nutrition criteria


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