Download
1 / 11

msstc921 - PowerPoint PPT Presentation


  • 419 Views
  • Uploaded on

D EFINING T HE F UZZY F RONT E ND Connie L. Luthy Product Architect Medical Product Innovation. Medical Product Innovation. What does a Strategist do?. Asks questions Today’s Format: Ask questions Examples from my experience. Medical Product Innovation. MPI Scope: Industry Clusters.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'msstc921' - sandra_john


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

DEFININGTHEFUZZY FRONT END

Connie L. Luthy

Product Architect

Medical Product Innovation

Medical Product Innovation


What does a strategist do l.jpg

What does a Strategist do?

Asks questions

Today’s Format:

Ask questions

Examples from my experience

Medical Product Innovation


Mpi scope industry clusters l.jpg

MPI Scope:Industry Clusters

Medical Devices

Drugs

Diagnostics

Suppliers to those industries

Medical Product Innovation


Mpi product experience l.jpg
MPIProduct Experience

Indicationsanti-proliferation, anti-tumor, bone marrow ablation, wound healing, anti-infection, anti-inflammatory, systemic fungal infection, minimizing surgical trauma, IOP control, contact lens disinfection

Therapeutic Agentsanti-neoplastic, radionuclides, platinum, anti-glaucoma (anti-hypertensive), anti-infective, anti-inflammatory, hormones, anti-oxidant, glutathione precursors, angiostatic steroids, growth factors

Medical Devicesviscoelastic agents, collagen corneal shield, corneal storage media, absorbable sutures, implants, surgical instruments

Diagnostic Agentsfluoroimmunoassays, imaging contrast agents, radiodiagnostic agents

Medical Product Innovation


Mpi product experience cont d l.jpg
MPIProduct Experience Cont’d

Dosage Formstopical--sterile preserved solution, suspension, ointment, gel, fiber, liposomeinjectible-- wet/wet two-part, wet/dry two-part, solution, liposome, microparticleimplantable--devices, gels, suturesdiagnostic--microspheres, surface modified liposomes

Biomaterialshyaluronate, chondroitin, heparin, dermatan, collagen, modified collagens, alginate, fibrin clotting system, lysozyme, lactoferrin, enzymatic hypoiodite-generating system, enzymatic peroxide-generating system, monoclonal antibodies, phospholipids, lecithin, biotin, avidin, peptide tethers

Synthetic Polymershigh MW polyamines, HPMC, PVA, modified hydrogels, carbopol films, modified PMMA, cyanoacrylates, modified nylons

Research Productsgenome chip

Medical Product Innovation


Invention is not innovation l.jpg

Invention IS NOT Innovation!

“Innovation has occurred when a useful new-to-the-world product or process is available to the customer.

Innovation is the result of a successful new product development process.”

Medical Product Innovation


Mpi s three keys to entrepreneurial success l.jpg

MPI’s Three Keys to Entrepreneurial Success

Management Team

Management Team

Management Team

“Get the people; get the money.”

Guy KawasakiCEO, Garage Technology VenturesRules for Revolutionaries

Medical Product Innovation


Business scope l.jpg

Business Scope

Are you developing:

A Product

A Technology

or

discovering the Laws of Nature?

Medical Product Innovation


Conclusion don t try this at home l.jpg
Conclusion:Don’t Try This at Home!

  • Product Development IS NOT taught in school.

  • The only place it is effectively and efficiently taught is inside PROFITABLE companies in the SAME industry.

  • If you are not able to attract employees with appropriate experience, OUTSOURCE!

Medical Product Innovation


Complete picture for mpd l.jpg

Product Strategy

Registration Strategy

Management Team

Complete Picture for MPD

$

Well-designed products get funded, developed, approved and change lives!

Medical Product Innovation


Please visit l.jpg
Please Visit

Product Development & Management Association

http://www.pdma.org

Medical Product Innovation


ad