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Cognitive Psychology and Careers. Colleen Kelley. Cognitive Psychology: How the mind works. Attention Memory Judgment and Decision Making Language and Reading Problem Solving. Attention. See whether you can detect anything changing in this scene. Memory. Suggestions with photos.

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Cognitive psychology how the mind works
Cognitive Psychology: How the mind works.

  • Attention

  • Memory

  • Judgment and Decision Making

  • Language and Reading

  • Problem Solving


Attention
Attention

  • See whether you can detect anything changing in this scene.



Suggestions with photos
Suggestions with photos

  • Wade et al. (2002): Ss see pictures from childhood (one doctored).


Doctored photo study
Doctored photo study

  • Interviewed 3 times; encouraged to generate details.


Judgment endowment effect
Judgment: Endowment Effect

  • Kahneman et al. (1990): Ss shown a coffee mug.

  • half Ss told they can keep the mug (sellers)

  • half Ss told they can pick a mug or cash (choosers)


Endowment effect
Endowment Effect

  • All Ss told to assign a market value.

  • If the price is higher than market value, they keep the mug rather than sell

  • If the price is lower than market value, make the sale and get the cash.


Endowment effect1
Endowment Effect

  • Results (average price assigned):

  • Sellers: $7.12

  • Choosers: $3.12

People given the mug demand a high price for giving it up.


Faculty research
Faculty Research

  • Expertise

    • Anders Ericsson (music, studying)

    • Neil Charness (bridge, chess)

    • Paul Ward (soccer, nurses, law enforcement)


Expertise
Expertise

  • Ericsson: Little support for talent view

  • Key: Deliberate Practice

  • Amount of Deliberate Practice predicts performance.

  • 10 year rule


Deliberate practice
Deliberate Practice

  • 4 hours a day for musicians (7 days)

  • Practice an hour, rest

  • Morning practice

  • Big emphasis on enough sleep and rest


Faculty research1
Faculty Research

  • Language and Reading (Florida Center for Reading Research)

    • Rick Wagner, Chris Schatschneider, Ralph Radach

  • How children learn to read, who is at risk, what predicts that?


More cognitive faculty
More cognitive faculty …

  • Mike Kaschak

    • Language processing in adults and children

    • Embodied approach to cognition

      • Mike gave the pen to Colleen.

      • Colleen took the pen from Mike.


Specialties at fsu
Specialties at FSU

  • Memory

    • Colleen Kelley (emotion and memory, eyewitness memory, memory monitoring)

  • Aging

    • Neil Charness Older adults and driving signs, cell phones, using computer mouse, etc.

    • Wally Boot cognitive and physical training for older adults: Does it stave off cognitive decline?


Faculty specialties visual attention and search
Faculty Specialties:Visual attention and search

  • Ralph Radach, eye movement control during reading

  • Effects of alcohol on visual attention

  • Effects of ADHD on visual attention




Visual Search: Dr. Walter Boot

Is there a threat?

Where’s Waldo?


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Look for something red


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Look for something red AND “O”


Ph d academic careers
Ph.D Academic Careers

  • Psychology

  • Joint JD/PH.D work in law schools

  • Business schools

  • School of Education (Educational Psychology specialty)


What is human factors
What is Human Factors?

  • The Third Brake Light

  • HUD (Head-Up Display)

  • Reach Toothbrush


Design and evaluation
Design and Evaluation

  • Tech companies (Hewlett Packard, IBM, Microsoft, Apple)

  • Aerospace

  • Automobile

  • Military

  • Consumer products.


Amanda Hafich, FSU psychology BS in December, 2002

  • Took cognitive psychology, DIS in cognitive.

  • Working for CHI Systems. (national company, San Diego, Orlando, Philadelphia).

  • Says job is “AWESOME”


Projects
Projects

Creating a common instructor operator system, a virtual system for training people to fly planes such as F –18.

Evaluating a training system for the Marine Corps.


Case study bs and human factors
Case Study: BS and Human Factors

  • “Within 6 months I knew how to fly a satellite and how to train a navy pilot”.



Advice from amanda
Advice from Amanda

  • Take Cognitive, work in a lab.

  • Take a computer programming course

  • minor in computer or mechanical engineering. She just started Masters program at the University of Central Florida.

  • Avoid committing felonies: lots of defense work, need clearance.


Resources
Resources

  • CHI PA and FL offer graduate and, in some cases, undergraduate internships (PA year-round and FL during summer)

  • CHI periodically has classes on the use of iGEN, our cognitive modeling tool

  • Website: www.chisystems.com

  • Email Amanda: [email protected]

  • Website: http://www.hfes.org/

    • (Human Factors and Ergonomics Society)


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