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Content Regionalization

Content Regionalization. Business Context. Industry Illustrations. Top Regional Websites. Scope of Work. Glimpses. Business Context. Hindi is mother tongue of the nation 366 million first language users 121 million second language users

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Content Regionalization

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Presentation Transcript

  1. Content Regionalization

  2. Business Context Industry Illustrations Top Regional Websites Scope of Work Glimpses

  3. Business Context • Hindi is mother tongue of the nation • 366 million first language users • 121 million second language users • 44% Internet users in India prefer Hindi as a language of use • 25% Internet users prefer regional languages • International example of regionalization – Baidu (Chinese search engine is the world’s 5th highest visited site

  4. Industry Illustrations - Telecom Regional Bi lingual application forms Hoardings in local language Regional products Acquisition Communication in preferred Language* (Bills/Service letters) SMS in various languages All service messages in three languages (Region, English and Hindi) Multi lingual IVRs (Region specific) Regional Content – Songs/ Videos/News Service Vodafone Kiosk English Hindi Marathi

  5. Industry Illustrations - Banking Account opening forms Bi lingual forms English Hindi Marathi Website ATM Screens

  6. Industry Illustrations - Insurance Website IRDA Communication

  7. Industry Illustrations - Observations • There have been serious attempts to establish regional • communication/ channels • Multiple channels have been used and frequently accessed interface • have been prioritized • Regionalization framework is evolving – lack of holistic framework • Technology and physical interface are being used • Use of languages is localized in case of physical communication • /Interface (Forms/letters) • Industry riding on existing infrastructure – especially telecom • Technological interface allows a central platform to all languages

  8. Top regional websites Regional websites in India are amongst top 500 websites in the country

  9. Scope of Work • Hindi translation and unicode conversion of 201 pages • Supporting in translation and transliteration strategy/ vocabulary • Modules/pages impacted • Personal banking • Accounts and deposits • Loans, cards • Online and Insta Banking • Safe banking and others

  10. Glimpses – icicibank.com/hindi Modules Illustration of Transliteration

  11. Thank You

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