1 / 21

ommunications

C. ommunications. strategy through 2005. Strategy. Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan. Alumni College Boards AACSB Deans Media – Public Prospective Students Corporate Partners. Current Students Parents

sana
Download Presentation

ommunications

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. C ommunications strategy through 2005

  2. Strategy • Verbal and visual identity • Integrate defined messaging • Leverage centralized capabilities • Stay on plan

  3. Alumni College Boards AACSB Deans Media – Public Prospective Students Corporate Partners Current Students Parents Development Friends Recruiters Faculty & Emeriti Campus & College Professional Org’s Audiences

  4. Positioning • Reputation:: research, faculty, academics • Accountancy:: ranking • Faculty:: world-class • Access:: to UIUC Tech & Engineering • Alumni:: Chicago 20K

  5. Messaging “The College is a recognized worldwide leader in many fields of business knowledge, including accountancy, finance, marketing and management.”

  6. Messaging “The College shares its status as a top tier school with the finest educational institutions in the world.”

  7. Messaging “An ILLINOIS degree is a smart investment positively impacting a graduate’s career.”

  8. Messaging “Our curriculum is innovative, and is strengthened with emphasis on interdisciplinary topics such as technology management, globalization and entrepreneurship.”

  9. Messaging “The College values innovation in research, teaching and learning methods.”

  10. Messaging “Long the leader in business education in Illinois, the College is expanding its presence in the Chicago market to better serve the business community and professionals who want to advance their business knowledge and competencies.”

  11. Messaging “Businesses depend greatly on ILLINOIS for talented professionals and research.”

  12. Perspectives Publications:: Quality, frequency, synergy

  13. Perspectives Alumni News & Notes Publications:: Quality, frequency, synergy

  14. Perspectives Alumni News & Notes Dean’s Communiqué Publications:: Quality, frequency, synergy

  15. Perspectives Alumni News & Notes Dean’s Communiqué eNewsletter Publications:: Quality, frequency, synergy

  16. Perspectives Alumni News & Notes Dean’s Communiqué eNewsletter Website Publications:: Quality, frequency, synergy

  17. New Tactical Projects • Redesign College website • Website templates for programs • Video: College, Undergrad, EMBA • Speakers Bureau • National media placement • Contact data management • Networking

  18. Marketing • Graduate program marketing • Strategy development • Frameworks for collateral & communications • Ideas to products • Advertising

  19. Verbal Identity • College of Business • …atILLINOIS • Messaging • Pride-building brand

  20. Visual Identity

  21. Q uestions?

More Related