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Chapter 3. by David G. Messerschmitt. Taxonomy of organizational applications. Commerce: Inter-enterprise Consumer Inter-consumer. Enterprise. Department. Economy. Buzzwords. Business process reengineering (BPR) Enterprise resource planning (ERP)

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chapter 3

Chapter 3

by

David G. Messerschmitt

taxonomy of organizational applications
Taxonomy of organizational applications
  • Commerce:
    • Inter-enterprise
    • Consumer
    • Inter-consumer

Enterprise

Department

Economy

buzzwords
Buzzwords
  • Business process reengineering (BPR)
  • Enterprise resource planning (ERP)
    • Outgrowth of manufacturing resource planning (MRP)
  • Supply chain management
some types of applications
Some types of applications
  • Worker collaboration
  • Operations and logistics
  • Decision support
  • Information and knowledge management
  • Customer/supplier commerce
  • Consumer commerce
some erp categories
Some ERP categories
  • Sales force management
  • Document management
  • Customer service and support
  • Manufacturing logistics
  • Accounting
  • Human resources
  • Supply-chain management
questions
Questions
  • Do you have experience with any of these options?
    • In terms of:
      • Effectiveness
      • Pain
      • Time/budget
fundamental options
Fundamental options
  • Custom application molded to existing organization
  • Custom application molded to re-engineered organization
  • Mold organization to off-the-shelf application
    • Common off-the-shelf (COTS) technology
    • Highly configurable
questions1
Questions
  • How standardized are organizational processes?
    • Customer service
    • Finance
    • Manufacturing
  • Is software a good way to propagate best practices?
productivity quandary
Productivity quandary
  • Economists have difficulty identifying major productivity improvements due to investment in information technology
  • Questions:
    • How does one separate quality from productivity?
    • In what ways can computing harm productivity?
electronic commerce
Electronic commerce
  • Two varieties:
    • Supply chain management: extension of ongoing business processes to suppliers and customers
    • Marketplace: dynamic, opportunistic transactions conducted over the network
  • Question:
    • What are some characteristics of these options, in terms similar to social applications?
electronic marketplace
Electronic marketplace
  • Matching buyers and sellers
    • Deferred-publication style
    • Recommender systems
  • Negotiating terms
    • Task or work group
    • Electronic auctions
  • Consummation
    • Electronic payments and fullfillment
  • Customer service
questions2
Questions
  • For both buyer and seller:
    • How does an auction differ from standard pricing/discounting?
    • What impact might recommender systems have?
    • Electronic payments? Bank account transfer authorizations?
opportunities in consumer electronic commerce
Opportunities in consumer electronic commerce
  • Equivalent of sales by direct-mail catalog
    • How is it different different?
  • More ways to match buyer and seller
  • More payment options
  • Recommender systems
    • What uses?
  • Mass customization
  • Superstore: consolidation of suppliers
advantages over direct mail catalog
Advantages over direct-mail catalog
  • Customers find you
    • But gaining attention remains an issue
  • Multimedia
  • Fewer human agents -- labor savings
  • Escalation to remote conferencing
matching buyer and seller
Matching buyer and seller
  • Fixed price
  • Price based on buyer characteristics
    • History
    • Demographics
    • Behavior
    • Sequential versioning
  • Auctions
intermediation
Intermediation
  • What intermediaries will be eliminated?
  • What are legitimate roles for intermediaries in the networked age?
  • What are some innovative roles for intermediaries?
payment options
Payment options
  • (Topic of Chapter 14)
  • Account transfer authorization
  • Credit/debit card
  • Digital cash
    • Privacy
  • Micropayments
    • Low transaction costs
    • Consolidation
recommender systems
Recommender systems
  • Extend and systematize the “reference”
  • Suggest coupled sales
  • Customer service:
    • discussion forums
    • knowledge bases
mass customization
Mass customization
  • Requires supply chain management
  • Just-in-time production
  • Supplier component integration (e.g. Dell)
superstore
Superstore
  • Dynamic consolidation of multiple suppliers
  • Major application of XML (discussed in Chapter 15)
    • Consistent presentation
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