Tobacco securing a tobacco free generation through evidence based tobacco control
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Tobacco Securing a tobacco free generation through evidence-based tobacco control. June 2014. A new team for England. Martin Dockrell. Edith Akinnawonu Tobacco Control support manager. Dave Jones Helping smokers stop. Jo Locker Helping smokers stop.

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Tobacco securing a tobacco free generation through evidence based tobacco control

TobaccoSecuring a tobacco free generation through evidence-based tobacco control

June 2014


A new team for england

A new team for England

Martin Dockrell

Edith Akinnawonu

Tobacco Control support manager

Dave

Jones

Helping smokers stop

Jo

Locker

Helping smokers stop

Elspeth HendersonMarketing and communications

Allan Gregory

Supporting whole system tobacco control

Qasim Chowdary

Supporting whole system tobacco control


Our ambition a smokefree generation

Our ambition: a smokefree generation

  • We will focus our efforts on actively promoting delivery of evidence-based tobacco control interventions

  • Social marketing will send out strong messages about harm of smoking, benefits of stopping, and ways to success

  • For people who cannot stop we will promote NICE and MHRA harm-reduction activities


A smokefree generation

A smokefree generation

  • 5% smoking prevalence among

  • 15 year olds by

  • 2025


Tobacco securing a tobacco free generation through evidence based tobacco control

Ad ban in force

Age of Sale rise

Display ban in force

Standard Packs

"Ad ban Generation" turns 18

“Display ban Generation" turns 16


Tobacco securing a tobacco free generation through evidence based tobacco control

Getting to 5%

  • Biggest influence on children smoking is adult smoking; smoking is the greatest single cause of health inequalities in England

  • Reducing adult smokers will remove role modelling effects

  • Smokefree homes will protect children from second-hand smoke

  • Harm reduction can help people not ready or able to quit to protect their families

  • Young people see and understand social marketing messages


Tobacco securing a tobacco free generation through evidence based tobacco control

Achieving a smokefree generation

  • How we achieve our ambition?

  • Protect people from second-hand smoke: help people protect themselves and their families

    • Help smokers to stop, especially the most vulnerable: more people use more effective services more of the time

  • Reduce prevalence via social marketing: More smokers trying to stop more often

  • Provide clear advice on harm reduction: Nicotine and how it can be used to reduce the harm of smoking

  • Support all this with evidence-based tobacco control: promote NICE guidance and tools to inform national, regional and local action


  • Tobacco securing a tobacco free generation through evidence based tobacco control

    Planning for delivery


    Key work streams

    Key work streams

    • National harm reduction symposium (May 2014)

    • CLeaR Edith

    • Smoking in Pregnancy  Jo

    • Preventing youth uptake  Qasim

    • Making the case for local tobacco control    Allan

    • Smokefree Acute Mental Health and Maternity  Dave

    • Harm reduction next steps Martin

    • Marketing & Communications Elspeth


    Contacts

    Contacts

    • [email protected]

    • [email protected]

    • [email protected]

    • [email protected]

    • [email protected]

    • [email protected]

    • [email protected]


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