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Distinct or … Extinct Tom Peters Seminar2000 CRAVE San Francisco 27September2000

Distinct or … Extinct Tom Peters Seminar2000 CRAVE San Francisco 27September2000. Welcome to the Age of “Ohmygod!”.

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Distinct or … Extinct Tom Peters Seminar2000 CRAVE San Francisco 27September2000

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  1. Distinct or … ExtinctTom Peters Seminar2000CRAVESan Francisco27September2000

  2. Welcome to the Age of “Ohmygod!”

  3. NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

  4. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

  5. The [New] Ge WayDYB.com

  6. The 3B Problem:BetterButBoring!

  7. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

  8. “We make over three new product announcements a day. Can you remember them? Our customers can’t!”Carly Fiorina

  9. “The ‘surplus society’ has a surplus of similar companies, employing similarpeople, with similar educational backgrounds, working in similar jobs, coming up with similarideas, producing similar things, with similarprices and similarquality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

  10. We Must Lead: Different or Doomed!

  11. “These days, you can’t succeed as a company if you’re consumer led – because in a world so full of so much constant change, consumers can’t anticipate the next big thing. Companies should be idea-led and consumer-informed.”Doug Atkin, partner,Merkley Newman Harty

  12. “Our strategies must be tied to leading edge customers on the attack. If we focus on the defensive customers, we will also become defensive.”John Roth, CEO, Nortel

  13. Funky Business: “To succeed we must stop being so goddamn normal. In a winner-takes-all world,normal = nothing.”

  14. Design: The No.1 Source of PassionateAttachment!(Or undying despair)

  15. Design “is” … WHAT & WHY I LOVE. LOVE.

  16. I LOVEmy ZYLISS Garlic Peeler!

  17. Design “is” … WHY I GET MAD. MAD.

  18. Wanted: Dead [preferably] or Alive: THE DESIGNER OF MY RADIO SHACK PHONE. Major Reward!

  19. Design is neverneutral.

  20. Hypothesis: DESIGN is the principal difference between love and hate.

  21. “We don’t have a good language to talk about this kind of thing. In most people’s vocabularies, design means veneer. … But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.”Steve Jobs

  22. Design is Surprise!

  23. Ralph Caplan, By Design: “What affects us so strongly when we see an MG or a beautifully balanced knife is that someone has pleased us by making what we wanted and never knew we wanted.”

  24. DESIGN transforms the perception of what’s possible.E.g.: Plate-glass windows. Apple II.

  25. Design is a Great Story!

  26. “Car designers need to create astory. Every car provides an opportunity to create anadventure. …“The Prowler makes yousmile. Why? Because it’s focused. It has aplot, a reason for being, apassion.”Freeman Thomas, co-designer VW Beetle; designer Audi TT

  27. Hmmmm(?): “Only” Words …StoryAdventureSmile FocusPlotPassion

  28. PlotWilliams Sonoma = 6 [was 10]Crate & Barrel = 8Sharper Image = 9+Smith & Hawken = 8+Garnet Hill = 9L.L. Bean = 5 [was 9+]Land’s End = 7+Colonial Williamsburg = ?

  29. Great Design is Respectful

  30. Users …STOP BLAMING YOURSELVES! (Don Norman)

  31. “Sometimes I have episodes of wild fury in rental cars. It’s not road rage. It’s more like design rage.”Susan Casey, www.ecompany.com

  32. Design is notabout Lumps!

  33. The I.D. [International Design] Forty*Airstream … Alfred A. Knopf … Apple Computer …Amazon.com… Bloomberg… Caterpillar …CNN… Disney…FedEx… Gillette … IBM …Martha Stewart… New Balance …Nickelodeon… Patagonia …The New York Yankees… 3M … Etc. * List No. 1, 1999

  34. Design is the Web!

  35. “Most companies would do more business on the Internet if they fired their entire marketing department and replaced it with people who could produce interactive content that actually made it easier for users to buy.”Jakob Nielsen, Nielsen Norman Group

  36. Red Herring (01/00)75% of online shoppers don’t complete their purchase!

  37. Nielsen/Designing Web UsabilityAll Web projects are customer-interface projects! Simplicity rules! Make it easy for customers to perform useful tasks!Less “cool,” more useful!Speed rules!

  38. SWASimple!!!!!!!!!!!!(customers call because the process is so easy they can’t believe they’re done)30% of revenues directly from site(vs. 6% for others)Source: Business Week (09.00)

  39. Web =PURE DESIGN MEDIUM

  40. Caution!

  41. Message: All the “cool stuff” looks [exactly] like all the other “cool stuff” in this , THE BRIGHT NEW AGE OF DESIGN.

  42. “Against Smoothness”(Harper’s Magazine 07.2000)

  43. Design & Work: PissonDilbert!

  44. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  45. The WOW Project!

  46. Measures • WOW! • Beauty! • Raving Fans! • Impact!

  47. !

  48. Design & the Individual:Self-design!

  49. Design is … THE PRESENTATION OF … Me.

  50. Headline: “Bank of America to Cut … 10,000 Jobs”“Middle-level and senior managersare expected to be the principal targets of the job cutbacks.”Source: The New York Times (07.29.2000)

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