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Learning That Works for America. Kimberly A. Green, NASDCTEc. The Challenges. Consistency Data Support. Consistency. The Challenge - Consistency. Greater Consistency in the Quality of Our Programs is Necessary to: Garner U.S. Department of Education and Congressional support

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Learning That Works for America

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Learning That Works

for America

Kimberly A. Green, NASDCTEc


The Challenges

  • Consistency

  • Data

  • Support


Consistency


The Challenge - Consistency

Greater Consistency in the Quality of Our Programs is Necessary to:

  • Garner U.S. Department of Education and

    Congressional support

  • Earn the support of other stakeholders

  • For future funding


Resources to Support Greater Consistency

  • Common Core State Standards

  • Common Core of Technical Standards (coming in June 2012)

  • Programs of Study

  • CTE Vision – Reflect, Transform, Lead


Reflect, Transform, Lead:A New Vision for Career Technical Education

Our vision's core principles are:

  • CTE is critical to ensuring that the United States leads in global competitiveness.

  • CTE actively partners with employers to design and provide high-quality, dynamic programs.

  • CTE prepares students to succeed in further education and careers.

  • CTE is delivered through comprehensive programs of study aligned to The National Career Clusters Framework.

  • CTE is a results-driven system that demonstrates a positive return on investment.


Data


The Challenge: Data

  • Consistent data

  • Data that tells the full story

  • Data that is comparable

  • Data that is aggregatable


A Collaborative Solution?

Seeking states with robust systems to collaborate and answer key questions:

  • Graduation

  • College going rates

  • College completion rates

  • Bonus question: How many students stay in same pathway and into the related career?


SUPPORT


What Did We Hear?

  • The window is open for CTE

  • Outdated notions of CTE

  • Overall lack of clarity about CTE

  • Need for greater consistency

  • Need for metrics, standards and documented results


What Did We Hear? (cont.)

  • Need for greater outreach and broader relationships

  • Need for a shared vision

  • The time for leadership has never been greater

  • Interest in a common message—and tools to tell it


The Challenge of theCTE Brand Experience

  • Inconsistent quality and rigor = Inconsistent brand experience

  • CTE is evolving at different rates in different places

  • CTE is moving toward a common goal

  • Lack of uniformity cannot be overcome with a brand messaging initiative

  • The name itself is a challenge

  • Influencers remember the way CTE was—instead of what CTE has become


NationalCommunications Campaign


Strategies

  • Clear, unified voice for CTE

  • Engage/involve key advocacy groups

  • Robust web presence

  • Business & Industry relationships

  • Data on the ROI of CTE

  • Earned media


Why Is This Important?


The CTE Brand Promise

Career Technical Education promises an unrelenting commitment to:

  • Provide American business and industry with a highly skilled, sustainable workforce;

  • Provide dynamic, innovative leadership for the nation's educational system; and

  • Serve as a strategic partner with secondary and postsecondary educators, business and industry to strengthen America's competitive position in the global economy


LEADING CHANGETRANSFORMING EXPECTATIONSMAKING THE DIFFERENCE


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