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Learning That Works for America. Kimberly A. Green, NASDCTEc. The Challenges. Consistency Data Support. Consistency. The Challenge - Consistency. Greater Consistency in the Quality of Our Programs is Necessary to: Garner U.S. Department of Education and Congressional support

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Learning That Works for America

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Learning that works for america

Learning That Works

for America

Kimberly A. Green, NASDCTEc


The challenges

The Challenges

  • Consistency

  • Data

  • Support


Consistency

Consistency


The challenge consistency

The Challenge - Consistency

Greater Consistency in the Quality of Our Programs is Necessary to:

  • Garner U.S. Department of Education and

    Congressional support

  • Earn the support of other stakeholders

  • For future funding


Resources to support greater consistency

Resources to Support Greater Consistency

  • Common Core State Standards

  • Common Core of Technical Standards (coming in June 2012)

  • Programs of Study

  • CTE Vision – Reflect, Transform, Lead


Reflect transform lead a new vision for career technical education

Reflect, Transform, Lead:A New Vision for Career Technical Education

Our vision's core principles are:

  • CTE is critical to ensuring that the United States leads in global competitiveness.

  • CTE actively partners with employers to design and provide high-quality, dynamic programs.

  • CTE prepares students to succeed in further education and careers.

  • CTE is delivered through comprehensive programs of study aligned to The National Career Clusters Framework.

  • CTE is a results-driven system that demonstrates a positive return on investment.


Learning that works for america

Data


The challenge data

The Challenge: Data

  • Consistent data

  • Data that tells the full story

  • Data that is comparable

  • Data that is aggregatable


A collaborative solution

A Collaborative Solution?

Seeking states with robust systems to collaborate and answer key questions:

  • Graduation

  • College going rates

  • College completion rates

  • Bonus question: How many students stay in same pathway and into the related career?


Support

SUPPORT


What did we hear

What Did We Hear?

  • The window is open for CTE

  • Outdated notions of CTE

  • Overall lack of clarity about CTE

  • Need for greater consistency

  • Need for metrics, standards and documented results


What did we hear cont

What Did We Hear? (cont.)

  • Need for greater outreach and broader relationships

  • Need for a shared vision

  • The time for leadership has never been greater

  • Interest in a common message—and tools to tell it


The challenge of the cte brand experience

The Challenge of theCTE Brand Experience

  • Inconsistent quality and rigor = Inconsistent brand experience

  • CTE is evolving at different rates in different places

  • CTE is moving toward a common goal

  • Lack of uniformity cannot be overcome with a brand messaging initiative

  • The name itself is a challenge

  • Influencers remember the way CTE was—instead of what CTE has become


National communications campaign

NationalCommunications Campaign


Strategies

Strategies

  • Clear, unified voice for CTE

  • Engage/involve key advocacy groups

  • Robust web presence

  • Business & Industry relationships

  • Data on the ROI of CTE

  • Earned media


Why is this important

Why Is This Important?


The cte brand promise

The CTE Brand Promise

Career Technical Education promises an unrelenting commitment to:

  • Provide American business and industry with a highly skilled, sustainable workforce;

  • Provide dynamic, innovative leadership for the nation's educational system; and

  • Serve as a strategic partner with secondary and postsecondary educators, business and industry to strengthen America's competitive position in the global economy


Leading change transforming expectations making the difference

LEADING CHANGETRANSFORMING EXPECTATIONSMAKING THE DIFFERENCE


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