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Learning That Works for America. Kimberly A. Green, NASDCTEc. The Challenges. Consistency Data Support. Consistency. The Challenge - Consistency. Greater Consistency in the Quality of Our Programs is Necessary to: Garner U.S. Department of Education and Congressional support

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Learning That Works

for America

Kimberly A. Green, NASDCTEc

the challenges
The Challenges
  • Consistency
  • Data
  • Support
the challenge consistency
The Challenge - Consistency

Greater Consistency in the Quality of Our Programs is Necessary to:

  • Garner U.S. Department of Education and

Congressional support

  • Earn the support of other stakeholders
  • For future funding
resources to support greater consistency
Resources to Support Greater Consistency
  • Common Core State Standards
  • Common Core of Technical Standards (coming in June 2012)
  • Programs of Study
  • CTE Vision – Reflect, Transform, Lead
reflect transform lead a new vision for career technical education
Reflect, Transform, Lead:A New Vision for Career Technical Education

Our vision\'s core principles are:

  • CTE is critical to ensuring that the United States leads in global competitiveness.
  • CTE actively partners with employers to design and provide high-quality, dynamic programs.
  • CTE prepares students to succeed in further education and careers.
  • CTE is delivered through comprehensive programs of study aligned to The National Career Clusters Framework.
  • CTE is a results-driven system that demonstrates a positive return on investment.
the challenge data
The Challenge: Data
  • Consistent data
  • Data that tells the full story
  • Data that is comparable
  • Data that is aggregatable
a collaborative solution
A Collaborative Solution?

Seeking states with robust systems to collaborate and answer key questions:

  • Graduation
  • College going rates
  • College completion rates
  • Bonus question: How many students stay in same pathway and into the related career?
what did we hear
What Did We Hear?
  • The window is open for CTE
  • Outdated notions of CTE
  • Overall lack of clarity about CTE
  • Need for greater consistency
  • Need for metrics, standards and documented results
what did we hear cont
What Did We Hear? (cont.)
  • Need for greater outreach and broader relationships
  • Need for a shared vision
  • The time for leadership has never been greater
  • Interest in a common message—and tools to tell it
the challenge of the cte brand experience
The Challenge of theCTE Brand Experience
  • Inconsistent quality and rigor = Inconsistent brand experience
  • CTE is evolving at different rates in different places
  • CTE is moving toward a common goal
  • Lack of uniformity cannot be overcome with a brand messaging initiative
  • The name itself is a challenge
  • Influencers remember the way CTE was—instead of what CTE has become
strategies
Strategies
  • Clear, unified voice for CTE
  • Engage/involve key advocacy groups
  • Robust web presence
  • Business & Industry relationships
  • Data on the ROI of CTE
  • Earned media
the cte brand promise
The CTE Brand Promise

Career Technical Education promises an unrelenting commitment to:

  • Provide American business and industry with a highly skilled, sustainable workforce;
  • Provide dynamic, innovative leadership for the nation\'s educational system; and
  • Serve as a strategic partner with secondary and postsecondary educators, business and industry to strengthen America\'s competitive position in the global economy
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