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Active Rain. For consumer direct results!. What is Active Rain.

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Active Rain

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Active Rain

For consumer direct results!

What is Active Rain

  • ActiveRain is the best real estate blog on the market because it was designed specifically to suit the needs of the real estate industry. This is your one-stop-shop if you are interested in blogging for business within the real estate industry or to consumers seeking real estate knowledge. Our blogs include built-in lead capture systems, social sharing tools, SEO structured content, and the ability to post your blog on a website with extremely high domain authority.

What is Active Rain

  • Because of the activity level and size of the community Active Rain provides fast results in SEO ranking

  • RainMaker account is required to make your “posts” public

How we use it

  • Create SEO friendly mortgage related blog posts

  • Use “long tail” keyword terms

  • Use local SEO to tap into areas outside your normal market

How we use it

  • Write articles about what you know

  • Pretend a borrower asked you a question about a specific product

  • Be descriptive to make sure you have plenty of content

  • You only need three or four basic articles

The Result

  • Organic SEO for our search terms

  • Only 30% of searches are for generic key words home loan mortgage real estate

  • 70% are a variety of specific questions users are asking Google how to get a home loan in Dallas Desoto Texas mortgage rates buying real estate in Arlington….etc

The Result

The Result

The Result

Why we do it

  • Produces 3 to 5 calls every month

  • Allows easy marketing outside the normal market area

  • These become pre-approved leads

  • The real power is you now have a buyer to refer to your target Real Estate agent.


  • Need more info on SEO?

    Go to the Daily Mastermind Archive and check out the “SEO Knowledge” or “YouTube SEO for Google results” Both will give you a great insight on how to structure your content.

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