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Active Rain. For consumer direct results!. What is Active Rain.

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Active rain

Active Rain

For consumer direct results!

What is active rain

What is Active Rain

  • ActiveRain is the best real estate blog on the market because it was designed specifically to suit the needs of the real estate industry. This is your one-stop-shop if you are interested in blogging for business within the real estate industry or to consumers seeking real estate knowledge. Our blogs include built-in lead capture systems, social sharing tools, SEO structured content, and the ability to post your blog on a website with extremely high domain authority.

What is active rain1

What is Active Rain

  • Because of the activity level and size of the community Active Rain provides fast results in SEO ranking

  • RainMaker account is required to make your “posts” public

How we use it

How we use it

  • Create SEO friendly mortgage related blog posts

  • Use “long tail” keyword terms

  • Use local SEO to tap into areas outside your normal market

How we use it1

How we use it

  • Write articles about what you know

  • Pretend a borrower asked you a question about a specific product

  • Be descriptive to make sure you have plenty of content

  • You only need three or four basic articles

The result

The Result

  • Organic SEO for our search terms

  • Only 30% of searches are for generic key words home loan mortgage real estate

  • 70% are a variety of specific questions users are asking Google how to get a home loan in Dallas Desoto Texas mortgage rates buying real estate in Arlington….etc

The result1

The Result

The result2

The Result

The result3

The Result

Why we do it

Why we do it

  • Produces 3 to 5 calls every month

  • Allows easy marketing outside the normal market area

  • These become pre-approved leads

  • The real power is you now have a buyer to refer to your target Real Estate agent.



  • Need more info on SEO?

    Go to the Daily Mastermind Archive and check out the “SEO Knowledge” or “YouTube SEO for Google results” Both will give you a great insight on how to structure your content.

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