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GROUP 5 (Vandara Kam, Trenton Harris, Elias Osio, Yvonne Ongera, Sagar Patel, Delanie Joseph). Brief History & Overview. July 2003 — Tesla Motors is founded in California by Martin Eberhard and Marc Tarpenning.

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slide1

GROUP 5

(Vandara Kam, Trenton Harris, Elias Osio, Yvonne Ongera, Sagar Patel, Delanie Joseph)

brief history overview
Brief History & Overview
  • July 2003 — Tesla Motors is founded in California by Martin Eberhard and Marc Tarpenning.
  • April 2004 — Billionaire PayPal founder Elon Musk invests in Tesla and joins the board.
  • August 2006 — Actor George Clooney is among those who put down $100,000 deposits for the first 100 Tesla Roadster electric sports cars.
  • March 2009 — Tesla starts taking reservations for the Model S and says production will begin in late 2011. More than 500 people reserve the sedans in the first week.
  • June 2009 — Tesla gets approval for $465 million in low-interest loans from the U.S. Department of Energy to produce the Model S.
  • January 2010 — Tesla registers for an initial public offering of stock.
  • June 2010 — Tesla shares begin trading on the Nasdaq Stock Exchange. The IPO raises $226.1 million.
  • January 2011 — Tesla, reporting full-year financial results for the first time, says it lost $154.3 million in 2010.
history cont d
HISTORY (CONT’D)
  • Tesla Motors is the second oldest publicly listed American Automaker (behind Ford).
  • Tesla Motors’ stock is the third most shorted on American stock exchanges: 52.9% shares of float.
  • Tesla Motors is an automaker based in Silicon Valley, California.
  • Motor trend magazine named Model S 2013 car of the year
tesla roadster
TESLA ROADSTER
  • First highway-capable all-electric vehicle
  • The motor is air-cooled and does not need a liquid cooling system
  • 0 to 60 mph in 3.9 sec.
  • Base price of $109,000

in the United States

tesla model s
TESLA MODEL S
  • 0 to 60 miles in 4.4 seconds
  • All Glass Panoramic Roof
  • Designed as an alternative to BMW 5 Series, the Audi A6, the Mercedes-Benz E-Class
tesla model x
TESLA MODEL X
  • Delivery begins in 2014
  • 0 to 60 mph in 5 seconds
  • Doesn’t use a drop of gasoline
  • Falcon Wings open up and out of the way
tesla s service includes
TESLA’S SERVICE INCLUDES
  • Annual inspection (or every 12,500 miles)
  • Replacement parts like brake pads and windshield wipers (excluding tires)
  • 24 hour roadside assistance
  • System monitoring
  • Remote diagnostics
  • Software updates
  • New features
tesla s service plan
TESLA’S SERVICE PLAN
  • Tesla Rangers can come to your home or office to perform most maintenance and warranty repairs
supercharger network
SUPERCHARGER NETWORK
  • A network of 480-volt fast charging stations to aid the Model S in making long trip
work culture
WORK CULTURE
  • Pace is fast, the work is stimulating, structure is limited, & innovation is expected
  • Work in small, focused teams
  • Driven by work that contributes to a global impact
  • They are very passionate about their future in the industry
environment
ENVIRONMENT
  • Zero emissions are released into the atmosphere.
  • Electric cars does burn gasoline
  • Uses electricity however it is produced, can be from coal, solar, hydro, geothermal, or wind power.
charitable contributions
CHARITABLE CONTRIBUTIONS

2009 Renew America Road trip

• Purpose was to raise awareness about green technology and promote electric vehicles.

• An electric car made by Tesla Motors was driven from New York to San Francisco.

• The proceeds went to different charities: the American Lung Assoc., Parkinson’s Assoc., and local homeless shelters.

charitable contributions1
CHARITABLE CONTRIBUTIONS

2011 Tsunami Relief Efforts

• In 2011, Elon Musk, CEO of Tesla Motors, donated $250,000 to the Musk Foundation.

• The donation funded a solar power project to bring low-cost, clean energy to Soma, Japan.

• The location in Japan was severely destroyed by an earthquake and a tsunami just months earlier.

business processes
BUSINESS PROCESSES
  • On June 29, 2010, Tesla Motors launched its IPO, raising $226M
  • First American car company to go public since Ford in 1956

Management Processes

  • Sell their own vehicles in company-owned showrooms and online
  • Sell their patented electric powertrain to other car manufacturers
operational processes
Operational PROCESSES
  • No Tesla dealers
  • No commissioned sales people
  • No negotiation
  • Transactions conducted online
  • No inventory, built-to-order
  • $5,000 deposit for test drive
  • Wait list of months or even years to get a car
  • Cars are marketed, not aggressively sold
  • Marketed as a luxury sport car that can compete in the market
  • Partnered with Daimler and Toyota
supporting processes suppliers
Supporting Processes & Suppliers
  • Service centers
  • Supercharger network
  • Tesla Roadster uses parts from around the world
  • Powertrain is designed and built in California
  • Carbon fiber body panels made by Sotira, in France
  • These panels are sent to England, where Lotus builds the chassis
  • Cars arrive at Menlo Park, CA, where proprietary components are installed
  • Battery cells made in Japan, by Panasonic, assembled in Palo Alto, CA
facilities
Facilities
  • Used $365M in federal low-interest loans to build a Model S assembly plant in Fremont, CA
  • Bought for $42M in May 2010, with an investment of $50M by Toyota
  • First two retail stores in West Los Angeles, CA (April 2008) and Menlo Park, CA (July 2008)
why buy a tesla
WHY BUY A TESLA?
  • They do not require routine

Oil changes.

  • They do not have any tailpipe emissions and therefore do not require any muffler or exhaust system work.
  • They do not require replacement spark plugs, pistons, hoses or belts.
competetive edge
COMPETETIVE EDGE
  • Dedicated employees- 6 day work week 10-12 hours a day
  • Advertising- Primarily word of mouth
  • Customer feedback- Reviews promote the brand as a quality company with happy customers
  • Rising gas prices
information systems
INFORMATION SYSTEMS

Source: “Tesla Systems Integration Diagram”

Procurement

  • Send out Requests for Quotation to multiple suppliers
  • Identify and maintain lists of suppliers
  • Strategic sourcing approval process
  • Issue Customer Purchase Orders for parts and tools
  • Maintain day to day supplier relationships through a Supplier Relationship Management System
  • Asset Management System handles purchasing of equipment and technical infrastructure
information systems1
INFORMATION SYSTEMS

Production

  • Build custom ERP solution systems
  • Requirements Management System (RMS) for Tesla planning
  • Product Data Management System (PDMS) to support the engineering and preparation
  • Asset Management (AMS) handles commissioning, operating, and maintaining equipment
  • Facility Management System (FMS) and Geographic Information System for Tesla planning and building new structure

Source: “Integrated Information Management for TESLA”

information systems2
INFORMATION SYSTEMS

Project Management

  • Product Data Management System allows for coordination of work packages by a workflow engine which optimizes the exchange of information
  • Process Manager creates a Work Package and sends it to Project Team
  • Project Team executes and document tasks on the information system which automatically sends the data to a Process Manager and Database Manager
  • Requirements Management System allows physicists, engineers, safety regulators, and infrastructure managers to communicate and exchange information freely
  • RMS also allows engineers and technicians to plan, design, and construct new infrastructure and buildings
information systems3
INFORMATION SYSTEMS

Accounting and Finance

  • Book payroll and benefits in accounting system
  • Organize payroll system and accounts payable
  • Accurate expense reporting
  • Improve Procure-to-Pay process
  • Create and maintain proper documentation for all business transactions

Source: “Tesla Systems Integration Diagram”

sources
Sources
  • http://www.teslamotors.com/media/press_room.php?id=53&js_enabled=0
  • http://www.teslamotors.com/about
  • http://www.plug-in.com/tesla-motors-roadster-for-charity/
  • http://www.teslamotors.com/about/executives/elonmusk
  • http://www.marketwatch.com/story/tesla-motors-revs-up-244-million-ipo-2010-06-28
  • http://scienceofrevenue.com/2013/01/20/tesla-model-s-the-disruptive-marketing-of-an-electric-car/
  • http://www.mercurynews.com/business/ci_20919722/silicon-valley-milestone-tesla-motors-begins-delivering-model?refresh=no
  • http://arxiv.org/ftp/cs/papers/0306/0306079.pdf
  • http://www.slac.stanford.edu/econf/C0303241/proc/pres/386.PDF
  • http://www.localhelpwanted.net/bayarea/job/Purchasing-Specialist--Fremont-CA-94536-USA/lhw-e0-20072183
  • http://www.localhelpwanted.net/southbay/job/Applications-Developer--Palo-Alto-CA-94309-USA/lhw-e0-20174591
  • http://www.localhelpwanted.net/southbay/job/Director-Accounting-Operations--Palo-Alto-CA-94309-USA/lhw-e0-19466945
  • http://www.indeed.com/viewjob?jk=17a94436e720c4ba
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