Ch 7: Persuasion ( we skip Ch 5 & will return to Ch 6 next in Myers’ text). Part 1: Feb. 18, 2013. Persuasion. Attempt to change an attitude 2 routes: Central route - Focus on argument How does it work? Peripheral route - Focus on emotion or other cues besides argument
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Ch 7: Persuasion( we skip Ch 5 & will return to Ch 6 next in Myers’ text)
Part 1: Feb. 18, 2013