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Cold Calling in 2021: Pros and Cons

Cold Calling continues to be a hotly debated topic in sales and marketing. Learn more about the pros and cons of cold calling and find out if it is the right outreach channel for your B2B company.

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Cold Calling in 2021: Pros and Cons

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  1. COLD CALLING IN 2021 PROS VS CONS Thephoneisthe preferredchannelfor top-levelexecutives, decision-makers, and managers. Theconstantinfluxof promotionalandsales callscangetirritatingfor prospects, compelling themtoignoresuchcalls. Goodcoldcalling techniquesassureahigh successrateandwith relativelylowcosts, it offersaverygoodROIfor aB2Bcompany. Comparedtoemailand socialmedia, coldcalling haslimitedandslow reach, furtheraggravated bytheautomationin onlinechannels. ColdCallingoffersinstant feedbackonyour productsandservices fromyourprospects, allowingyoutooptimize thepitchandoutreach strategiesandimprove salesandconversions. Explainingthefeaturesof aproductorserviceover thephonehasserious limitationsduetothelack ofvisualaidwhichcanbe detrimentaltothe successofthecoldcalling strategy. Advancementsin technologiessuchas spamfilters, callerIDs, call blockingallowsusersto completelyavoidcold callers, reducingyour targetaudience. ColdCallingaddsamore humanelementtoyour outreachwhichwill capturetheinterestof yourprospectsbetterand improveyouroutcome.

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