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A Survey of 500 Registered Voters in the State of Oklahoma on the CareerTech System. Margin of error: +/- 4.3%. Surveys Conducted May 13-16, 2013 by. Demographics. Numbers may not add-up to 100% due to refusals. How Do You Receive Oklahoma News.

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A Survey of 500 Registered Voters in the State of Oklahoma on the CareerTech System

Margin of error: +/- 4.3%

Surveys Conducted May 13-16, 2013

by


Demographics

Numbers may not add-up to 100% due to refusals.


How Do You Receive Oklahoma News

Newspaper is a more important source of information in Oklahoma than in other areas of the nation. However, this is the first time we have seen online the equivalent of newspaper in the state. (On this study last year, it was 21% Newspaper; 15% online). We also see a continued slippage of radio as a source.

Numbers may not add-up to 100% due to refusals.


Frequency Of Listening To Sports Radio

Numbers may not add-up to 100% due to refusals.


Attention Paid To Bedlam

Numbers may not add-up to 100% due to refusals.


Thunder Games Watched/Attended

Numbers may not add-up to 100% due to refusals.


Taken Course at CT?

More than a third of Oklahoma voters have had a direct experience with a CareerTech. More than 60% see themselves as having either a personal relationship or a relationship through a family member. We should never forget that we can reach a tremendous number of Oklahomans just by communicating with those being served.

Numbers may not add-up to 100% due to refusals.


Heard of CareerTech System

38% Yes vs. 61% No

Name awareness of ”CareerTech” has taken a jump this year.


Heard Of CareerTechSystem

-By Income

We continue to see that the transformation from “Vo” to “Career” is further along with higher income voters.


Heard of CareerTechSystem

- Participants Earning +80k Measured Over Time


Heard of CareerTech/Vo-Tech

95% Yes vs. 4% No

Oklahomans recognize CareerTech almost universally when told it was formerly known as Vo-Tech.


CareerTechJob Performance

The job performance numbers took another significant jump. (You might recall, in 2010-2011 we were seeing a decline in opinion about all government related entities).

Notice, very little partisan difference.

28% Excellent vs. 35% Good vs. 7% Only Fair vs. 3% Poor vs. 26% Unable to Rate


CareerTechJob Performance -By Information Source

Those getting information from newspapers (a group decreasing in size) gives CT the most positive ratings – though the numbers are stellar regardless of information source.


CareerTechJob PerformanceBy Personal Experience

Those with a personal experience with CareerTech give it better ratings than those who have not taken a course.


CareerTechJob Performance-By Bedlam Interest

While the advertising it is not necessarily the only variable, we do see that those who pay attention to Bedlam give CareerTech higher marks than those who do not.


State Money Spent On CareerTechIs AGood Investment

60% Strongly Agree vs. 24% Somewhat Agree vs. 3% Somewhat Disagree vs. 2% Strongly Disagree vs. 11% Undecided

While down a bit from last year, we still have six in ten Oklahomans “strongly” agreeing with this statement. Notice Republicans are even more in agreement.


State Money Spent On CareerTechIs Good Investment By Region

Support for investment in CareerTech spans all parts of the state – the dip in Tulsa has been consistent since the first year we conducted the survey.


State Money Spent On OCTS Is Good Investment

-By Income

While still overwhelmingly positive, we do still see a slight dip among the state’s more affluent voters.


OCTS Is A Good Investment For State Money

- Participants Earning +80k Measured Over Time

This most recent fluctuation should not be a concern as the sample size is small. However, it does show that we are not gaining ground over the past five years.


State Money Spent On OCTSIs A Good Investment

Any correlation with agreement with this question and the non-Bedlam sports advertising is not conclusive.


Describe CareerTech

CareerTech is not fully defined. A third cannot name anything and another third default to an abstract “good” type of response.


Describe CareerTech


Seen/Read/Heard About CareerTech System

58% Yes vs. 38% No vs. 3% Undecided

The overall awareness bounced back strongly this year.


Seen/Read/HeardAnything About CareerTech System

Those with children in the home are the most likely to recall something from CareerTech.


Seen/Read/Heard Anything About CareerTech System By Region

As has historically been the case, it is more difficult to reach voters in the Tulsa media market with messages.


Seen/Read/Heard About CareerTech System By Bedlam Interest

Again, we see a correlation with those interested in the Bedlam series.


Seen/Read/Heard About CareerTech System

When it comes to awareness, we do see a connection with the sports advertsing.


Seen/Read/Heard Anything OfCareerTech

-By Income

Clearly, higher income voters are getting more contact.


What Have You Seen/Read/Heard?

2% of respondents gave various miscellaneous responses while another 30% were not sure.


What Have You Seen/Read/Heard?


Effect of Seen/Read/Heard

38% Greatly enhance; 33% Somewhat enhance; 1% Somewhat diminish; 4% Greatly diminish; 22% Undecided

The number has come down a bit from last year’s stratospheric number, but it is still solid. Women are more receptive than men as are those at the lower end of the income scale.


Seen/Read/Heard “Elevating Our Economy/Careers/Sound Investment”

39% Yes vs. 53% No vs. 8% Undecided

The move to “Your Sound Investment, Our Solid Return” has made recall increase and corrected the stagnation we had seen sitting in.


Seen/Read/Heard “Elevating Our Economy/Careers” By Bedlam Interest

There is no doubt, this effort is making these people hear more about CareerTech.


Seen/Read/Heard Elevating or Investment

Again, we do see a correlation with the budget spent on sports advertising.


CareerTech Better Prepares Students

33% Strongly Agree vs. 23% Somewhat Agree vs. 12% Somewhat Disagree vs. 4% Strongly Disagree vs. 20% Neither Agree nor Disagree vs. 7% Undecided

This number continues to rise. Men in particular are embracing CareerTech.


CareerTech Better Prepares Students

It is interesting that those without children in the home are the most likely to agree with this statement – this has been the case each year. We also see more disagreement among mothers – though a plurality still agrees.


CareerTech Better Prepares Students By Region


CareerTech Better Prepares Students

-By Income

Our income dynamic remains largely the same.


CareerTech Better Prepares StudentsBy Bedlam Interest

Interestingly – those who pay attention to all bedlam sports are among the least likely to agree with this sentiment. However, they are also the most likely to have a loyalty to higher education.


CareerTech Better Prepares Students By Sports Viewing/Listening Habits

text

When it comes to the three specific areas, we do see some correlation—though it does dip again among those listening to “most” of the respective collegiate events.


More Than An Alternative To College

60% Strongly agree; 24% Somewhat agree; 8% Somewhat disagree; 1% Strongly disagree; 7% Undecided

This is the first time we have asked this question, and it is enlightening. People see value in what CareerTech is doing for the state – not just for what it does for those for whom college may not be an option.


Why CareerTech Is For College Bound Students Also

19% Science Degrees; 12% 75 Hrs. of credit; 15% Lower Drop-out rate; 32% Better academically; 22% Undecided

The public embraces the idea that CareerTech helps students perform better in college. This is especially true among those with children in the home.


Most Enhances Views Of CareerTech

20% 3.5 Billion to economy; 19% 12,000 certifications; 23% HS participation; 20% 6,900 OK companies; 18% Undecided

No one issue stands out as being the most dominant in enhancing the view of CareerTech. We do see that saying almost half of the state’s high school students participate in CareeTech pops among those with a child in the home.


Most Enhances Views Of CareerTech

We also see the participation of high school students pop among those who disagree that current spending is a good investment, those who rate the job performance as only fair, and those getting information through online sources.


Awareness FFA And DECA Offered In High Schools

55% Aware; 43% Not aware; 2% Undecided

Just over half of Oklahomans claim to be aware of these high school offerings. It is higher among mothers.


Effect of Knowledge Of HS Programs By Job Performance

Numbers may not add-up to 100% due to refusals.


Opinion Of CareerTech With FFA Program Addition

42% Greatly enhance; 28% Somewhat enhance; 2% Somewhat diminish; 1% Greatly diminish; 27% Undecided

The FFA brand helps enhance the image of CareerTech especially in the rural areas covered by the minor television markets.


Opinion Of CareerTech With Addition Of FFA, DECA, Business Professional Programs

47% Greatly enhance; 29% Somewhat enhance; 1% Somewhat diminish; 0% Greatly diminish; 23% Undecided

The inclusion of DECA and business groups really moves numbers in the Tulsa market.


Career Tech Should Do More When Partnering With Businesses

90% Agree; 6% Disagree; 4% Undecided

Wow. This message needs to be promoted.


CareerTech Should Do More When Partnering With Businesses To Train Employees

92% Agree; 4% Disagree; 4% Undecided

It gets even slightly better when talking about making certain the demand is there for those being trained.


Most Important Careers For OCTS

17% Traditional-MFG, Auto, Welding, Construction vs. 15% Hi-Tech Programming - Software, IS vs. 27% Health Related Fields vs. 3% Service – Culinary, Cosmetology vs. 14% Professional – Engineering, Bio-Tech, Acct vs. 23% Undecided

Over the past year, we have seen interest in the professional careers almost double. This still trails health, hi-tech, and traditional, but is a sizable movement we will watch. Traditional has seriously declined this year.


Type Of Student For OCTS

38% HS Student Trying to Find Career vs. 12% HS Student Trying to Get Jump on College vs. 30% Adult Student vs. 20% Undecided

This year shows the highest response we have seen for adult students. We do see those wanting CareerTech to be a place to get a jump on college up a bit as well.


Type Of Student Most Important For OCTS To Serve

- Participants Earning +80k Measured Over Time


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