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Who We Are

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Who We Are. Largest Chicken fast food chain in London Established in 1994 More than 100 stores worldwide Operating in 9 countries with more in development 55 stores in London alone ISO 9001 Accreditation. The Brand. Unique Distinctively British Well recognized brand. Consistent

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Presentation Transcript
slide2

Who We Are

  • Largest Chicken fast food chain in London
  • Established in 1994
  • More than 100 stores worldwide
  • Operating in 9 countries with more in development
  • 55 stores in London alone
  • ISO 9001 Accreditation
slide3

The Brand

  • Unique
  • Distinctively British
  • Well recognized brand.
  • Consistent
  • Non – Exclusively
  • Future Proofing
slide4

General Company Info

  • 1 new Chicken Cottage store EVERY month since 1996
  • Currently more than 100 stores in existence worldwide
  • More than 55 stores in London alone
  • 3 dedicated warehousing and distribution facilities
  • In house branded items distributions systems
slide5

What\'s On The Menu?

  • Grilled ‘Mexican’ (Peri Peri) Chicken
  • Fried Chicken
  • Flamed Grilled Burgers
  • Wraps
  • Vegetarian Offerings
slide6

Vegetarian Offering

  • Falafel Burger and Wraps
  • Vege Wraps
  • Onion Rings
  • Corn on the Cob
  • Vege Burger
  • Coleslaw
  • Potato Wedges and Fries
shop fitting
SHOP FITTING
  • Sleek and Contemporary Design
  • Unique
  • Quality Materials
  • Superior Finish
slide9

The Competition

  • KFC - Direct
  • Burger King - Indirect
  • McDonalds - Indirect
  • Any major high streets brands
  • Independent fast food establishments

( In order of priority)

slide10

Distinctive Point Of Sale

  • Menu Transparencies
  • Posters
  • Wobblers
  • Tray Liners
  • Leaflets
slide13

Environmental Health

  • Our concept is fully EHO compliant
  • HACCP
  • Doneness
  • Continuous monitoring of Temperature
  • Continuous monitoring of Quality
  • Cleanliness of utmost importance
slide14

Controls

  • Mystery shopper
  • Audits
  • Web enabled CCTV with real-time transaction visibility
  • Regular visits by management
  • Monthly meetings
  • Performance review
  • Training
slide15

What’s for the future?

  • More and more healthier products
  • More product development
  • Focus on building corporate stores
  • Reaching more than 100 Stores by the end of 2008
  • Malls, shopping centres and leisure parks
  • Mainstream advertising – TV and national Radio
  • Quality, Quality and Quality!
slide16

In Short:

  • Strong backup and controls
  • Strong Growth
  • Forward Thinking
  • Uniquely Positioned
  • Unique branding
  • Unique taste – more spice!
  • Inclusion of all communities
  • London brand – well recognised
slide17

Other Countries

  • United Kingdom
  • Saudi Arabia
  • Pakistan
  • Canada
  • Italy
  • Libya
  • France
  • South Africa
slide18

Now Franchising in UAE.

Dubai – Al Barsha Branch Opening Soon.

Dubai- International City Branch Opening Soon.

Thank You

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