Who we are
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Who We Are PowerPoint PPT Presentation


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Who We Are. Largest Chicken fast food chain in London Established in 1994 More than 100 stores worldwide Operating in 9 countries with more in development 55 stores in London alone ISO 9001 Accreditation. The Brand. Unique Distinctively British Well recognized brand. Consistent

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Who We Are

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Who We Are

  • Largest Chicken fast food chain in London

  • Established in 1994

  • More than 100 stores worldwide

  • Operating in 9 countries with more in development

  • 55 stores in London alone

  • ISO 9001 Accreditation


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The Brand

  • Unique

  • Distinctively British

  • Well recognized brand.

  • Consistent

  • Non – Exclusively

  • Future Proofing


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General Company Info

  • 1 new Chicken Cottage store EVERY month since 1996

  • Currently more than 100 stores in existence worldwide

  • More than 55 stores in London alone

  • 3 dedicated warehousing and distribution facilities

  • In house branded items distributions systems


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What's On The Menu?

  • Grilled ‘Mexican’ (Peri Peri) Chicken

  • Fried Chicken

  • Flamed Grilled Burgers

  • Wraps

  • Vegetarian Offerings


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Vegetarian Offering

  • Falafel Burger and Wraps

  • Vege Wraps

  • Onion Rings

  • Corn on the Cob

  • Vege Burger

  • Coleslaw

  • Potato Wedges and Fries


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SHOP FITTING

  • Sleek and Contemporary Design

  • Unique

  • Quality Materials

  • Superior Finish


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SHOP FITTINGS


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The Competition

  • KFC - Direct

  • Burger King - Indirect

  • McDonalds - Indirect

  • Any major high streets brands

  • Independent fast food establishments

    ( In order of priority)


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Distinctive Point Of Sale

  • Menu Transparencies

  • Posters

  • Wobblers

  • Tray Liners

  • Leaflets


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Growth Graph For Chicken Cottage


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Advertising


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Environmental Health

  • Our concept is fully EHO compliant

  • HACCP

  • Doneness

  • Continuous monitoring of Temperature

  • Continuous monitoring of Quality

  • Cleanliness of utmost importance


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Controls

  • Mystery shopper

  • Audits

  • Web enabled CCTV with real-time transaction visibility

  • Regular visits by management

  • Monthly meetings

  • Performance review

  • Training


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What’s for the future?

  • More and more healthier products

  • More product development

  • Focus on building corporate stores

  • Reaching more than 100 Stores by the end of 2008

  • Malls, shopping centres and leisure parks

  • Mainstream advertising – TV and national Radio

  • Quality, Quality and Quality!


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In Short:

  • Strong backup and controls

  • Strong Growth

  • Forward Thinking

  • Uniquely Positioned

  • Unique branding

  • Unique taste – more spice!

  • Inclusion of all communities

  • London brand – well recognised


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Other Countries

  • United Kingdom

  • Saudi Arabia

  • Pakistan

  • Canada

  • Italy

  • Libya

  • France

  • South Africa


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Now Franchising in UAE.

Dubai – Al Barsha Branch Opening Soon.

Dubai- International City Branch Opening Soon.

Thank You


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