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Presented by the Y.E.S. Team. Tobacco companies agreed 10 years ago not to target youth in their advertising, but …. Youth are still being reached through glamorous images used in movies.

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Tobacco companies agreed 10 years ago not to target youth in their advertising, but …


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Youth are still being reached through glamorous images used in movies.


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New research suggests that young people may be influenced to smoke by movies they saw in early childhood.


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Movies rated “G,” “PG” and “PG-13”

have almost 80% of smoking scenes.



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Researchers conducted interviews with children and their parents to track whether the kids had smoked in the past.


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List of Movies Used parents to track whether the kids had smoked in the past.

Rated

“PG-13”

40%

Rated “R”

40%

Rated “PG”

15%

Rated “G”

5%


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Smoking Occurrences in Movies parents to track whether the kids had smoked in the past.

Rated

“PG-13”

60%

Rated “R”

21%

Rated “G” and “PG”

19%


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By the third survey: parents to track whether the kids had smoked in the past.

  • 10% of kids had started to smoke

  • On average viewed about 37 films

  • Average exposure to almost 150 smoking occurrences


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Children who may have seen smoking scenes at a preschool age were as likely to pick up a cigarette as those who had seen such scenes at a later age.


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“Bad language never killed anybody.” were as likely to pick up a cigarette as those who had seen such scenes at a later age.


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kids-in-mind.com were as likely to pick up a cigarette as those who had seen such scenes at a later age.

smokefreemovies.ucsf.edu


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Smoking in movies has doubled since 1982. were as likely to pick up a cigarette as those who had seen such scenes at a later age.


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Smoking is NOT were as likely to pick up a cigarette as those who had seen such scenes at a later age.glamorous.

  • Yellow teeth and fingers

  • Lip, lung, tongue cancer

  • Wrinkles


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Smoking half pack of cigarettes a day were as likely to pick up a cigarette as those who had seen such scenes at a later age.

=

$1,000 a year.


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Secondhand smoke contains 4,000 chemicals: were as likely to pick up a cigarette as those who had seen such scenes at a later age.

  • Carbon monoxide

  • Formaldehyde

  • Chromium

  • Arsenic


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