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Marketing Update February 27, 2015

Marketing Update February 27, 2015. 2015 Key Marketing Drivers. Build brand recognition website media/ad campaign collateral tradeshows Thought leaders presentation/technology panels published articles LinkedIn website/email campaigns Analytics/Gauge viewer behavior.

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Marketing Update February 27, 2015

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  1. Marketing UpdateFebruary 27, 2015

  2. 2015 Key Marketing Drivers • Build brand recognition • website • media/ad campaign • collateral • tradeshows • Thought leaders • presentation/technology panels • published articles • LinkedIn • website/email campaigns • Analytics/Gauge viewer behavior

  3. Build brand recognition Primary and Secondary Logo: Value Proposition: Perceptics engineers and delivers the most accurate and high performance imaging systems, second to none. Brand Statements: Seals and Emblems:

  4. Branding/Website

  5. Branding/Collateral

  6. Electronic Toll CollectionMarket Campaigns/Touchpoints Trade Assoc. Media/Ads Collateral Thought Leadership Tradeshows Board MtgJanuary 7-10 Print Corp Booklet IBTTA Maintenance & Roadway (OK) May, 10x20 booth Presentations at conferences Market Brochure Digital Washington Brief March 29-31 Social Media/ LinkedIn/PR OpenRoad LPR IBTTA Programs ITS America June, Pittsburg OCR Server Finance & Road Usage Charging Conf. Apr 26-28 Case Studies/ White Papers OCR Engine IBTTA AET Summit (FL) July, 10x20 booth OpenRoad IR LPR Maintenance & Roadway Ops Wkshp June 7-9 Spec Sheets IBTTA Annual Conf & Exhibit (Ireland) Sept, 10x20 booth AET Summit Jul 12-14 83rd Annual Mtg/ Expo Sep 13-16 ITS World Congress Oct, France New Media Oct 18-20

  7. Electronic Toll CollectionMedia/Ads Campaign Focus 2015

  8. ETC/ITS Ads

  9. ETC Ads

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