Mobile Radio and Self-Regulation July 2006. Andrea Millwood Hargrave Associate, PCMLP Scholar in Residence, Stanhope Centre. The ‘infotainment’ market globally is predicted to hit $42bn in revenue by 2010 (Source: Informa Telecoms & Media 2005). Definition of mobile radio. A tautology?
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Andrea Millwood Hargrave
Scholar in Residence, Stanhope Centre
(Source: Informa Telecoms & Media 2005)
Youth market is driving the growth in mobile phones:
(Source: Mobile Youth Report 2004)
The average age at which a child gets a first phone in the UK is eight - compared with 12 in the US.
The mobile youth market is a high revenue earning area:
In a ‘converged media world’ viewers and listeners will be able to obtain their ‘content’ via satellite, cable, digital terrestrial television or digital audio broadcast. It may be subscription, free to air, encrypted or PIN protected. Online content may be accessed via premium rate telephone lines, over the internet or streamed by broadband connection. Programmes can be watched and listened to on television and radio sets, on PCs or on 3G mobiles. Programmes may be available on-demand at any time or time-shifted by personal video recorders. Content will also come to us on VHS, CD, MP3 and DVD. Some of this content will be regulated, some not. The potential for confusion, frustration and offence is great
It is an offence for a person to knowingly or recklessly use a telecoms service .. in such a way as would be regarded by a reasonable person being, in all the circumstances, offensive.
(Source: Commonwealth Crimes Act 1914)
The focus is on adult audiences making informed choices within a regulatory framework which gives them a reasonable expectation of what they will receive, while at the same time robustly protecting those too young to exercise fully informed choices for themselves.
(i) Members recognise their responsibility to assist Subscribers in their efforts to protect Children and Young People from unsuitable material;
(ii) Members recognise their responsibility to provide accurate, timely and reasonably prominent guidance in relation to their offerings of (a) content reasonably expected to cause significant offence or upset to some Customers
Independent Mobile Classification Body
Some countries are applying standard consumer ‘labels’ across all content
Classification symbols: Film
ab 6 Jahren
ab 16 Jahren
ab 18 Jahren
ab 12 Jahren
(Harm and Offence in Media Content: A review of the evidence. 2005 Bristol: Intellect Press )