IA for Shopping & Shopping Carts Adrian Whatley INF 385e Fall 2005 Overview E-Commerce Consumer Purchase Factors Closing the deal with the shopping cart Simplify Support Secure Confirm Conclusion E-Commerce Is Big Business
IA for Shopping & Shopping Carts
Adrian WhatleyINF 385e
In other words: IA is essential for an enjoyable e-commerce experience!
The Factors at Work
What Is a “Shopping Cart?”
Design is Important…
Scandinavian movie about a girl whose homely sister has her banished to the frozen woods. She is saved by Jack Frost who helps to find her a dreamy husband..
Overall Design is Important…
Clean, easy checkout
…but the shopping cart can make or break a site.
Keys to Good Cart Design
Simplify: Make the Cart & Its Contents Easy to Find
The shopping cart should:
Simplify: Break-Up the Ordering Process
Where am I?
Where am I going?
Simplify: Provide Clear Instructions
Explain: Provide Rich Functionality
Explain: Provide Support During Checkout
Explain: Show All Costs
Show taxes, shipping and any another purchase costs. No surprises!
This cake better be $%&^ good.
Secure: Put Their Minds at Ease
Confirm: Make Sure the Order is Correct
Confirm: Send a Confirmation E-Mail
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