i-Travel workshop. Brussels 16 June 2009 Michael Ortgiese, PTV. Business Processes. Today: the travel market can be devided into 5 sectors of service operators Two of them the most can be combined from a service provider (transport operators and hotel services) Tomorrow:
Brussels 16 June 2009
Michael Ortgiese, PTV
the travel market can be devided into 5 sectors of service operators
Two of them the most can be combined from a service provider (transport operators and hotel services)
Service opertors can easily exchange information – no matter if it is within or between the respective sector
Will provide the convention, that enables service operators and service providers to exchange their information easily
i-Travel will provide
a convention, a set of rules for
Main objective: information providing
Traffic information providers are often administrational service providers. Their (government‘s) target is to
Main objective: Selling Services
The Hotel (accomodation) sector and the transport sector have very similar processes and aims.
Users can book a individual but complete itinerary from one portal.
Technology is not sufficient
Information exchange at the example of Madeleine‘ scenario (1)
In general there are three methods to implement information in a service portal:
Link to other services
Link to other service providers:
An information by linking to another service provider in order to obtain additional revenues. Google is bringing this method on the top.
Adding new information to an existing service is easy. Many services can be offered.
2. Join information:
Prepared information of different providers can be combined with each other (e.g. rail way operators)
User gets combined information, can easily compare the information and take a desicion.
Joining prepared information needs less effort than a deep integration
Suppliers have to deliver information within defined rules and formats
Only a limited set of functions are available
3. Deep integration:
Raw data of different information providers have to be prepared and combined (e.g. co-modal route planning with Bayerninfo.de, opodo)
User gets combined information, can easily compare the information and take a decision
Deep integration is one of the preconditions for the implementation of an advanced agent
Needs lots of efforts to realise
Need forTrip planning
New Situation occurs
The main functions / processes that have to be realised in existing and in new services
B2B-Marketplace allows service providers and service operators to exchange and join information.
The high-level architecture describes how this can be realised.