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i-Travel workshop. Brussels 16 June 2009 Michael Ortgiese, PTV. Business Processes. Today: the travel market can be devided into 5 sectors of service operators Two of them the most can be combined from a service provider (transport operators and hotel services) Tomorrow:

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I travel workshop l.jpg

i-Travel workshop

Brussels 16 June 2009

Michael Ortgiese, PTV


Business processes l.jpg
Business Processes

Today:

the travel market can be devided into 5 sectors of service operators

Two of them the most can be combined from a service provider (transport operators and hotel services)

Tomorrow:

Service opertors can easily exchange information – no matter if it is within or between the respective sector

i-Travel

Will provide the convention, that enables service operators and service providers to exchange their information easily


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Business Processes

i-Travel will provide

a convention, a set of rules for

  • information providing

  • information processing and

  • information exchange for deep integration or joining

  • supporting on-trip assistance

  • after trip reporting




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eMarketplace

Situation Tomorrow


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Benefits – traffic information providers

Main objective: information providing

Traffic information providers are often administrational service providers. Their (government‘s) target is to

  • steer traffic

  • distribute travelers to different travel mode


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Benefits – Hotel and transportation sector

Main objective: Selling Services

The Hotel (accomodation) sector and the transport sector have very similar processes and aims.

  • make full use of capacity

  • increase revenue and market share

  • tie customers

  • obtain new customers

    Users can book a individual but complete itinerary from one portal.


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Components

Activity Flow

Information

Methodology

Organisation

Technology is not sufficient

We need:

  • a clear product view

  • the stakeholder-structure

  • way how to interact

Use cases

Existing

products


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Components

ActivityFlow

Information

Methodology

Organisation

Use cases

Existing

products



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Components

ActivityFlow

Information

Methodology

Organisation

Use cases

Existing

products


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Use cases and information exchange

Information exchange at the example of Madeleine‘ scenario (1)


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Components

ActivityFlow

Information

Methodology

Organisation

Use cases

Existing

products


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General processes

In general there are three methods to implement information in a service portal:

Link to other services

Join integration

Deep integration


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General processes

Link to other service providers:

An information by linking to another service provider in order to obtain additional revenues. Google is bringing this method on the top.

Advantage:

Adding new information to an existing service is easy. Many services can be offered.

Disadvantage:

Not user-friendly


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Traveller and Supplier needs

General processes

2. Join information:

Prepared information of different providers can be combined with each other (e.g. rail way operators)

Advantage:

User gets combined information, can easily compare the information and take a desicion.

Joining prepared information needs less effort than a deep integration

Disadvantage:

Suppliers have to deliver information within defined rules and formats

Only a limited set of functions are available


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General processes

3. Deep integration:

Raw data of different information providers have to be prepared and combined (e.g. co-modal route planning with Bayerninfo.de, opodo)

Advantage:

User gets combined information, can easily compare the information and take a decision

Deep integration is one of the preconditions for the implementation of an advanced agent

Disadvantage:

Needs lots of efforts to realise




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Processes - new services

Preferences

Meta Data

Agenda

Travelcondition

informationavailable

Need forTrip planning

Informationcollection

Decision

Making

Travel planning

Ticket

available

Booking andPayment

´Monitoring

Situation Data

New Situation occurs

Modifies tripplanning

Rebooking


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Components

ActivityFlow

Information

Methodology

Organisation

Use cases

Existing

products


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Components

The main functions / processes that have to be realised in existing and in new services


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Conclusion

B2B-Marketplace allows service providers and service operators to exchange and join information.

The high-level architecture describes how this can be realised.


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Brussels 16 June 2009

i-Travel workshop

Michael Ortgiese


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