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Internet for Business. Making Money on the Web A specialized workshop for Executives and Entrepreneurs. Presented by. Jacques Rostenne President PERWIT International Ottawa, Canada Produced by Jacques Rostenne, Jeffrey Fine and Judith Stern. $ 320 billion. From humble beginnings ….

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Internet for business l.jpg
Internet for Business

Making Money on the Web

A specialized workshop for

Executives and Entrepreneurs

Presented by l.jpg
Presented by

Jacques Rostenne

President PERWIT International

Ottawa, Canada

Produced by

Jacques Rostenne, Jeffrey Fine and Judith Stern

From humble beginnings l.jpg

$ 320 billion

From humble beginnings…

700 million users


The Internet




E retail l.jpg

  • Worldwide E-retail was about US$ 8 billion in 1998. Expected to be US$ 320 billion by 2002


    • Dell

    • Apple

  • Keys to E-retail: Exposure , credibility, on-line transaction and next day delivery

E procurement l.jpg

  • One of the fastest areas of e-business. Companies, governments and NGO’s post their requirements on the net and suppliers provide quotes by e-mail

  • Big companies such as Ford, GM and others are finding this a real cost saver.

  • Some attempts in Africa, no rousing success so far.

E banking l.jpg

  • Highly dependent on individual access to phone and Internet; requires volume and significant average transactions.

  • There may be an opportunity to service the Diaspora and the local expat markets

    • Check your account balance

    • Pay bills

    • Transfer funds

    • Get a loan

    • Get a mortgage

E travel l.jpg

  • Several hotels and safaris are already on-line, but the Net can do much more

    • Check routing and schedules

    • Make reservations

    • Purchase a ticket (virtual or otherwise)

    • Pay on line

    • Check your frequent flier points

    • Take advantage of last minute offers

    • Buy tickets at virtual auctions

E zines and e papers l.jpg
E-zines and E-papers

  • These started as the electronic version of regular magazines, some now only exist on the net.

    • cheap to produce

    • cost nothing to distribute

    • can publish on a moment’s notice

    • carry advertisements

    • can target ads to specific on line reader (cookies)

  • There are real opportunities here to create strong local “Portal” sites

E radios tvs l.jpg
E-radios &TVs

  • Also started as regular radio and TV station relayed through the net

    • time shift

    • different audiences

    • different content

    • different advertisers

  • More and more they are specific to the Net (even if they use material from the other)

  • There are opportunities here to create local “Portal” sites

  • Bandwidth may be a problem

E gambling l.jpg

  • Also known as “E-fleecing”. You deposit a sum of money (via credit card) into the account of a Caribbean based casino. Then you bet on casino type games such as black jack, roulette, etc. Since you cannot see the actual dealer or roulette (there is none), and since the computer can generate results separately for each sucker, ...

E auctions l.jpg

  • There are several types

    • a product is offered to the highest bidder, or

    • reverse auction: you state how much you are willing to pay ( for example for an air ticket) and airlines make you offers.

  • E-auctions are a combination of E-retail commerce and entertainment.

What can we do right now right here in africa l.jpg
What can we do, right now, right here in Africa!

  • Where is the market?

    • Where is the money ?

    • Where is the willingness to purchase from the net?

    • Who has the tools to purchase on-line?

  • The local market is not attractive!

  • Lets focus on export!

  • There are four basic export markets, lets look at them

1 the overseas na eu consumer market l.jpg
1-The overseas (NA/EU) consumer market!

  • Do you have the products? the services?

  • Can you get them there?

  • (Or bring the consumer here : Tourism)

  • Are you competitive?

If you have an export product for the general consumer market l.jpg
If you have an export product for the general consumer market

  • What can the Web do for you?

    • It can create awareness (Banners, E-zines, E-publications, etc.)

    • It can connect you with interested people (search engines, e-mail, etc.)

    • It can provide a wealth of information to prospective buyers (websites)

Slide22 l.jpg

  • You still have to ship and deliver.

  • If you have a service for the consumer market l.jpg
    If you have a service for the consumer market competitors (website links)

    • You can deliver it on the net

    • You can do it all on the net!

    • But, getting exposure and acceptance is not easy.

    • You will need:

      • A lot of specific business knowledge

      • A lot of web design and web management expertise

      • A lot of connectivity and bandwidth , and

      • Probably a fair amount of start up capital

    Is anybody doing it successfully l.jpg
    Is anybody doing it successfully ? competitors (website links)

    • Not too many

    • Some coop ventures are trying.

    • Some are doing it smartly

    • Unless you have a very special product or service (such as tourism) and you already have a strong market overseas, we do not recommend it!

    Tourism is different l.jpg
    Tourism is different competitors (website links)

    • We bring the consumer to the product

    • What can the Web do for your tourism business?

      • It can create awareness (Banners, E-zines, E-publications, etc.)

      • It can connect you with interested people (search engines, etc.)

      • It can provide information to prospective visitors (websites)

      • It can show and promote your facilities (Webcam, video, sound)

      • It can help prospective visitors make-up their minds

      • Tourists can reserve on-line

      • Visitors can pre-pay or leave a deposit, or a guarantee

    Any local success stories l.jpg
    Any local success stories? competitors (website links)

    • Some basic sites

    • No (known to us) examples of full use of capabilities

    2 the diaspora market l.jpg
    2-The Diaspora market competitors (website links)

    • There are actually three ways to look at it:

      • Home to diaspora

      • Diaspora to diaspora

      • Diaspora to home

    • What can you offer them (goods, services)?

    • Can you get it there?

    • Can they afford it?

    The diaspora a receptive market l.jpg
    The diaspora, a receptive market competitors (website links)

    • Diaspora client are more tolerant

    • Willing to pay a bit more,

    • Willing to wait longer

    • Willing to accept less than perfection

    • They are overseas consumers, but better.

    Do you have something for the diaspora l.jpg
    Do you have something for the Diaspora? competitors (website links)

    • News & Information (newspapers, radio, TV )

    • Food, other specialty items

    • Travel (deals on tickets, events )

    • Banking ( fund transfers, savings, etc.)

    • Real estate ( investments)

    • Legal and professional services ( accounting) groups , e.g. overseas students; overseas professionals, etc.

    Slide30 l.jpg

    • Traditional medicine competitors (website links)

    • Matchmaking

    • Advertising for overseas businesses also focused on Diaspora markets:

      • London , Washington, etc.

    • Specialized discussion groups , e.g. overseas students; overseas professionals, etc.

    Anybody doing it successfully l.jpg
    Anybody doing it successfully? competitors (website links)

    • In a very limited way

    • We will be supporting two home to diaspora portals.

    • Almost nothing in the diaspora to diaspora or diaspora to home country area (all of which can actually be run from home)

    3 the offline teleservices market l.jpg
    3-The offline Teleservices market competitors (website links)

    • The overseas market for business to business offline Teleservices

    • If you have the specific service expertise

      • Africa has definite competitive advantages

      • You can get it there

      • They can pay

      • They are willing to buy

    • Can you deliver: on time, on specs, all the time?

    What role does the net play l.jpg
    What role does the Net play? competitors (website links)

    • In offline teleservices, the net is only used to communicate and send text back and forth.

    • You need to be online only infrequently

    • You need little bandwidth

    • No expensive equipment, no fancy offices

    • A lot of the staff can work at home

    • Its business to business, payment is by traditional means

    Is anybody making money at it l.jpg
    Is anybody making money at it? competitors (website links)

    • Yes, but not from Sub Saharan Africa (or at least not yet!)

    • We will be supporting a variety of Teleservices:

      • Digital mapping

      • Accounting data entry

      • Business Safaris services

    Some examples of african based teleservices l.jpg

    Some examples of African based Teleservices competitors (website links)

    E transcription manuscripts l.jpg
    E-Transcription (manuscripts) competitors (website links)

    • Company A

    • Receive (scanned) manuscripts over the net

    • Split it into sections

    • Parallel imputing (redundant entry)

    • Full formatting

    • Electronic document returned within 24 hours or less

    Slide37 l.jpg

    • Rates vary, US$ 1.00 to US$ 3.00 per page competitors (website links)

    • One experienced operator can do up to six pages per hour

    • May require full redundant entry and quality control

    • Must partner with an established local company which will interface with local clients

    • Quality and consistency are paramount

    E editing l.jpg
    E-editing competitors (website links)

    • African group of legal professionals trained in the French (Napoleonic) legal system.

    • Receive daily, via net (scanned ) judgements issued by the Quebec courts ( in French)

    • Documents are summarized for publication

    • Overnight service

    • No details on rates (said to be excellent)

    • Need a formal contract with a local provider of such services

    • Need professional training and expertise

    E architectural support services l.jpg
    E-architectural support services competitors (website links)

    • Company B receives electronic cad-cam files from Europe over the net

    • The European architects do the design, the West Africans do the detail work

    • Employs draftsmen and architects

    • Need powerful computers and software

    • Need training and experience

    • Multiple shift work

    • Well paid

    E transcription audio video files l.jpg
    E-Transcription (audio/video files) competitors (website links)

    • Tests with African company

    • Receive audio tapes over the net

    • Split into sections

    • Parallel inputing (redundant entry)

    • Full formatting

    • Electronic document returned within 24 hours or less

    Slide41 l.jpg

    • 1hour tape = +/- 5 to 6 typed pages competitors (website links)

    • US going rate is US$ 60 to 100 per hour!

    • Must partner with an established local company which will interface with local clients

    • Quality and consistency are paramount

    E translation l.jpg
    E-Translation competitors (website links)

    • African companies and Perwit itself

    • Receive (scanned)documents over the net

    • Split it into sections

    • Quality control, revisions,

    • Full formatting

    • Depending on size of document, electronic document returned within 24 hours or less.

    Slide43 l.jpg

    • English to French : per word rate is approximately US 10 to 15 cents.

    • Experienced translator can do 300 to 400 words per hour (especially using new softwares such as Dragon Dictate or Via voice and specialized “Termium”)

    • Must partner with an established local company which will interface with local clients

    • Quality , speed and consistency are paramount

    E accounting l.jpg
    E-Accounting 15 cents.

    • New opportunity

    • Accounting data entry and statement preparation

    • Receive (scanned) documents over the net

    • Post to ledger, prepare statements

    • New market

    • Requires experienced operators

    • Speed, consistency, productivity, quality and price

    Lets take the accounting example l.jpg
    Lets take the accounting example 15 cents.

    • The work to be done

    • The people to do it

    • The facilities and hardware

    • The software

    • The connectivity

    • Performance criteria

    • Volume of business

    • Twinning

    • Mentoring

    The work to be done l.jpg
    The work to be done 15 cents.

    • Read, interpret (all entries pre-coded)

      • Cheque stubs

      • Deposit books

      • Sales invoices (accounts receivables)

      • Bank statements

      • Supplier invoices (accounts payable)

      • Payroll data sheets

    The people to do it l.jpg
    The people to do it 15 cents.

    • Able to read and write English

    • Introductory level Accounting training/experience

    • Computer skills - data entry proficiency

    • Basic personal skills - accuracy, organized, conscientious

    • Basic mathematical skills

    • Accounting software experience

      • -e.g. Quickbooks Pro V 6.0

    The facilities and hardware l.jpg
    The facilities and hardware 15 cents.

    • Reasonably secure facilities (data confidentiality)

    • Secure, surge protected power source

    • A good Internet server

    • A good back-up system

    • A good local Ethernet LAN

    • Pentium computers ( but not necessarily last model)

    • Phone and fax connection

    • Desk, chairs etc.

    The software l.jpg
    The software 15 cents.

    • Basic internet package (browser, FTP, e-mail, ICQ, Internet Telephony)

    • Specialized Accounting software ( depending on client)

    • MS Office or similar

    The connectivity l.jpg
    The connectivity 15 cents.

    • Good, reliable, but

      • No need for high bandwidth Internet connection

      • No need to be online all the time.

    • Preferably, some redundancy

    Performance criteria l.jpg
    Performance criteria 15 cents.

    • Accuracy

    • Consistency

    • Professionalism

    • Confidentiality /security

    • Good work organization

    • Fast turn around

    • Cost

    Volume of business l.jpg
    Volume of business 15 cents.

    • Can start small

    • Tremendous room for growth

    • May lead to more upscale work

    4 online teleservices l.jpg
    4-Online Teleservices 15 cents.

    • Basically VOIP call centres

    • Brand new opportunity

    • We will support two/three VOIP call centre pilot projects

    • The technology is so new that African VOIP call centres are going to be among the first in the world

    Online teleservices the future l.jpg
    Online Teleservices - the future 15 cents.

    • Live, interactive, on-line services provided over the net

    • Chat, e-mail, or more likely voice, video and assisted browsing

      • E-interpretation (as opposed to translation)

      • Telemedicine

      • Net based interactive education

      • VOIP business to business call centers

      • VOIP business to consumer voice buttons

    What is a call center l.jpg
    What is a call center? 15 cents.

    • People prefer to talk to people !

    • Call centers are specialized facilities where “phone operators” use CIT to facilitate communications with the public

    • Dublin is the call center capital of the World (+/- 130,000 operators)

    Slide56 l.jpg

    Outgoing call centers l.jpg
    Outgoing call centers with good phone facilities

    • They originate the calls:

      • Market research

      • Opinion polling

      • Telemarketing

      • Donation solicitation (Red Cross, ...)

      • etc.

    Incoming call centers l.jpg
    Incoming call centers with good phone facilities

    • The vast majority of all call centers receive incoming calls for:

      • Reservation services (hotels, airlines, ...)

      • On line ordering (catalogue purchases, ...)

      • Technical support services (software companies, ...)

      • Customer services (insurance companies, governments,...)

      • Online transactions (banking, brokerage, ...)

    How do telephone based call centers work l.jpg
    How do telephone based call centers work? with good phone facilities

    • Traditional call centers use WATTS line which may cover a single region, a country or a continent.

    • Traditional call centers MUST be located in the geographical area they serve (or have a special dedicated set of lines)

    • Traditional call centers use CIT (computer integrated telephony)

    Voip call centers what is the difference l.jpg
    VOIP call centers, What is the difference? with good phone facilities

    • Net based call centers do the same thing, but they use Internet telephony to do it

    • Advantages:

      • Can be located anywhere in the world

      • Can take advantage of lower labor costs (and availability)

      • VOIP calls do not incur long distance costs

    • Disadvantages:

      • Sound quality is still not as good

    Voip voice buttons l.jpg
    VOIP voice buttons with good phone facilities

    • They are the next (explosive) growth VOIP service

    • Click on the screen and TALK to (and see) a real person

    • VOIP, VIDEOIP, Assisted browsing,..

    • You can think of them as VOIP “distributed” call centers

      • Ask questions

      • Bargain

      • Get assistance

      • E-law

      • E-medicine

      • etc.

    Making a call using a voice button l.jpg
    Making a call using a voice button with good phone facilities

    Live online interaction l.jpg
    Live online interaction with good phone facilities

    Voip call centres the jackpot l.jpg
    VOIP call centres, the jackpot with good phone facilities

    • Could compete with current phone based call centres

    • Uniquely positioned to serve the needs of Websites with voice buttons

    • Phone based call centres currently employ hundreds of thousand individuals of all types and all levels of skills.

    What does it take l.jpg
    What does it take? with good phone facilities

    • Enabling legislation

    • Direct access to the backbone via VSAT or similar

    • Significant investment in specialized equipment

    • Technical expertise

    • Training

    • A lot of mentoring, twining , and especially

    • NA or EU partnering

    How is perwit involved with e commerce in africa l.jpg
    How is Perwit involved with e-commerce in Africa? with good phone facilities

    • We are just starting an infoDev/IDRC sponsored program aimed at providing:

      • Mentoring

      • Twining, and

      • Partnering

    • For 12 e-commerce private sector pilot ventures in Tanzania and Uganda

    E commerce is a knowledge based business l.jpg
    E-commerce is a knowledge based business with good phone facilities

    • African entrepreneurs need to become much more familiar with the Internet as a business tool

    • African ISPs and Internet professionals need to be able to support sophisticated e-business websites

    • Governments need to understand how to create an e-commerce friendly environment

    • Perwit provides training, mentoring and consulting

    Question period l.jpg
    Question period with good phone facilities

    • For more information about:

      • the infoDev/IDRC e-commerce support program

      • Our e-commerce training and support services

      • Our e-commerce competitiveness policy advice

      • Check out our website:

      • Contact me at: [email protected]

    Our services are available in English, French and Portuguese