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5 Trends in Digital Media

5 Trends in Digital Media. Joakim “Jay” Baage, VP, Content and Business Development Digital Media Wire. 1. WOM Is Best Way To Spread a Message 2009. 76% of consumers don’t believe that companies tell the truth in advertisements, fool us to buy producs/services (Source: Yankelowich)

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5 Trends in Digital Media

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  1. 5 Trends in Digital Media Joakim “Jay” Baage, VP, Content and Business Development Digital Media Wire

  2. 1. WOM Is Best Way To Spread a Message 2009 • 76% of consumers don’t believe that companies tell the truth in advertisements, fool us to buy producs/services (Source: Yankelowich) • There is one trusted medium left in the world - Our friends, their friends, our community of like-minded people

  3. Not New Hype, Just Ignored Reality • 1955 study showed WOM was 7x more effective then newspaper advertising, 5x more effective then a personal sales pitch(Source: Katz and Lazarsfeld) • 2009 technology has allowed us to interact and spread the word virally, using Web 2.0 technology

  4. Social Media Is WOM • US connected consumers who have made a purchasebased on a recommendation on a social networking site (Source: Razorfish Consumer Experience Report, October 2008)

  5. Select social media used by US companies 2007 & 2008 • Social Networking: 27 & 49% • Online Video 24 & 45% • Blogging 19 & 39% • Message/Bulletin Boards 33 & 35% • Wikis 17 & 27% • Podcasts 11 & 21% • Do not use any 43 & 23%(Source: The University of Massachusetts Dartmouth Center of Marketing Research, “Social Media in the Inc. 500”, July 2008)

  6. Players

  7. 2. Twitter – hype is over? • Traffic rose just 1.47% from April to May, to 19.7 million unique monthly visitors; traffic to the site grew 752% in 2008, according to Compete • Quantcast estimated Twitter had 21.9 million unique visitors in May, down 6% from the prior month • A report from HubSpot analyzed 4.5 million Twitter accounts and found that a majority of them (54.9%) have never sent a single tweet, and 52.7% have no followers at all • Twitter is currently not monetized, at least not by Twitter itself, although many bid rumors

  8. Twitter – Social Networking and Content Distribution

  9. Twitter – Ways to Make money • Dell has revealed that they have made a total of $2 million in sales thanks directly to @DellOutlet, and a further $1 million in sales that started on Twitter but were completed elsewhere. • @DellOutlet and has about 600,000 followers, do the math, that is $5 per follower, pretty impressive ARPU

  10. 3. iPhone Apps

  11. Games Have The Most Engagement

  12. Swimming Towards The Tide • Only a few (>5%) of Apps are suitable for advertising (enough downloads and long-term users) • Know that only 1% of downloads turn out to be long-term users • Go with Games, Sports and Entertainment Apps

  13. US Unique Mobile Social Networking Site Users (millions), Jan 2008 vs Jan 2009 MySpace 1.8 – 5.7 Facebook 1.2 – 7.0 (Source: Nielsen) 4. Mobile Social

  14. Facebook 4th Most Popular App

  15. 5. Widgets, Distributed Applications • Portable content, that can be posted to social networking profiles and blogs and in that way shared with friends • Basically allows you to bring the websites, videos and games with you “mini-websites” • DMW uses Widgetbox, VodPod, Financial Content , Personforce and Twitter

  16. Slide.com • LaunchedAugust 2005 • HeadquartersSan Francisco, California • Reach • 200+ countries • 155+ million unique people/month (comScore, combined on/off Facebook estimate) • 100 SuperPokes a second • 5 million sheep thrown a day • Major NetworksFacebook, MySpace, Bebo, Friendster, Hi5, Orkut & more • AdvertisersStarbucks, Sunkist, Activision, AT&T Wireless, Discovery Channel, Estee Lauder, McDonald's, Lionsgate Films, Universal Pictures, Paramount Pictures & more

  17. But Put In Perspective…

  18. Why Not Bigger Investment?

  19. Why? • 33.1% of US marketing executives report they are never able to measure ROI of social media marketing efforts, 25.6% hardly ever, and 28.9% only sometimes (Source: Marketing Executives Networking Group (MENG), November, 2008)

  20. Learn To Listen • 80% of CEOs believe their brand provides a superior customer experience • 8% of their customers agree (Source: Bain and Company)

  21. You can’t control WOM, only influence it • Facilitate conversation about your brand, product or service • How to control millions of inaccurate and divergent conversations? YOU DON’T • Provide value to your consumers through WOM, show that you care, don’t push product or service

  22. Thank You • Contact: Joakim “Jay” Baage • Email: jay@digitalmediawire.com • Social Networks:LinkedIn: joakimbaageFacebook: baageTwitter: joakimbaageBlogger: artsify.blogspot.comSkype: joakimbaage • Website: www.dmwmedia.com

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