Chapter 11, Part 1
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Chapter 11, Part 1 Shaping Public Opinion. I. Public Opinion & where it comes from. I. Public Opinion & where it comes from What do you think about Abortion? Death Penalty? Taxes?. I. Public Opinion & where it comes from What do you think about Abortion? Death Penalty? Taxes?

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Chapter 11, Part 1 Shaping Public Opinion

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Chapter 11, Part 1

Shaping Public Opinion


I. Public Opinion & where it comes from


I. Public Opinion & where it comes from

  • What do you think about

    • Abortion?

    • Death Penalty?

    • Taxes?


I. Public Opinion & where it comes from

  • What do you think about

    • Abortion?

    • Death Penalty?

    • Taxes?

  • Does your opinion shape public policy?


  • I. Public Opinion & where it comes from

    • What do you think about

      • Abortion?

      • Death Penalty?

      • Taxes?

  • Does your opinion shape public policy?

    • The War in Iraq…has public opinion shaped policy?


  • a. Opinions are like _________, everyone has one.


    a. Opinions are like _________, everyone has one.

    • Public opinion is the total of all the opinions out there on an issue


    a. Opinions are like _________, everyone has one.

    • Public opinion is the total of all the opinions out there on an issue

    • Influenced by many factors


    a. Opinions are like _________, everyone has one.

    • Public opinion is the total of all the opinions out there on an issue

    • Influenced by many factors

      • family; shared experiences


    a. Opinions are like _________, everyone has one.

    • Public opinion is the total of all the opinions out there on an issue

    • Influenced by many factors

      • family; shared experiences

      • Other people; a we grow older, workers, friends, etc


    b. Information shapes public opinion.


    b. Information shapes public opinion

    • The Mass Media; all forms that communicate and transmit information to large groups of people


    b. Information shapes public opinion

    • The Mass Media; all forms that communicate and transmit information to large groups of people

      • Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc


    b. Information shapes public opinion

    • The Mass Media; all forms that communicate and transmit information to large groups of people

      • Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc

      • Good citizenship means you think critically about what you read, etc.


    c. Propaganda and public opinion


    c. Propaganda and public opinion

    • Propaganda ideas put fourth to influence people


    c. Propaganda and public opinion

    • Propaganda ideas put fourth to influence people

      • May be the truth, may be a stretch of the truth


    c. Propaganda and public opinion

    • Propaganda ideas put fourth to influence people

      • May be the truth, may be a stretch of the truth

        d. Hidden Propaganda


    c. Propaganda and public opinion

    • Propaganda ideas put fourth to influence people

      • May be the truth, may be a stretch of the truth

        d. Hidden Propaganda

      • Used to fool people


    c. Propaganda and public opinion

    • Propaganda ideas put fourth to influence people

      • May be the truth, may be a stretch of the truth

        d. Hidden Propaganda

      • Used to fool people

      • sources kept a secret

      • political advertisements


    e. Open Propaganda


    e. Open Propaganda

    • More common here in the US


    e. Open Propaganda

    • More common here in the US

    • Clearly trying to influence


    e. Open Propaganda

    • More common here in the US

    • Clearly trying to influence

      • “Vote for Hillary: She has our best interest at heart!”


    e. Open Propaganda

    • More common here in the US

    • Clearly trying to influence

      • “Vote for Hillary: She has our best interest at heart!”

      • “Rudy in 2008! Proven leadership”


    II. Propaganda Techniques

    a. Testimonials


    II. Propaganda Techniques

    a. Testimonials

    • Famous People, sports heroes


    II. Propaganda Techniques

    a. Testimonials

    • Famous People, sports heroes

    • Hollywood endorsement of John Kerry


    II. Propaganda Techniques

    a. Testimonials

    • Famous People, sports heroes

    • Hollywood endorsement of John Kerry

      b. Bandwagon


    II. Propaganda Techniques

    a. Testimonials

    • Famous People, sports heroes

    • Hollywood endorsement of John Kerry

      b. Bandwagon

    • Say something often enough, loud enough, people will believe it


    II. Propaganda Techniques

    a. Testimonials

    • Famous People, sports heroes

    • Hollywood endorsement of John Kerry

      b. Bandwagon

    • Say something often enough, loud enough, people will believe it

    • Everyone’s doing it, jump on board


    c. Name calling

    • used during campaigns


    c. Name calling

    • used during campaigns

      • Reckless spending, tax scheme


    c. Name calling

    • used during campaigns

      • Reckless spending, tax scheme

        d. Glittering Generalities


    c. Name calling

    • used during campaigns

      • Reckless spending, tax scheme

        d. Glittering Generalities

    • Using vague words or ideas

      • Patriotism, freedom, liberty


    e. Plain-folks appeal


    e. Plain-folks appeal

    • Showing themselves as just regular people


    e. Plain-folks appeal

    • Showing themselves as just regular people

      • At home, working in the garage, helping in the community

      • Jimmy Carter, Ronald Reagan


    e. Plain-folks appeal

    • Showing themselves as just regular people

      • At home, working in the garage, helping in the community

      • Jimmy Carter, Ronald Reagan

        f. Card Stacking


    e. Plain-folks appeal

    • Showing themselves as just regular people

      • At home, working in the garage, helping in the community

      • Jimmy Carter, Ronald Reagan

        f. Card Stacking

    • Facts that only support their candidate


    III. Measuring Public Opinion

    • Public opinion polls


    III. Measuring Public Opinion

    • Public opinion polls

      • to find out what people think


    III. Measuring Public Opinion

    • Public opinion polls

      • to find out what people think

      • Must use a sample that represents the public


    III. Measuring Public Opinion

    • Public opinion polls

      • to find out what people think

      • Must use a sample that represents the public

        • Zogby, Nelson, CNN Poll, every news outlet has their own poll


    The End


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