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Chapter 11, Part 1 Shaping Public Opinion

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Chapter 11, Part 1 Shaping Public Opinion. I. Public Opinion & where it comes from. I. Public Opinion & where it comes from What do you think about Abortion? Death Penalty? Taxes?. I. Public Opinion & where it comes from What do you think about Abortion? Death Penalty? Taxes?

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slide1

Chapter 11, Part 1

Shaping Public Opinion

slide3

I. Public Opinion & where it comes from

  • What do you think about
      • Abortion?
      • Death Penalty?
      • Taxes?
slide4

I. Public Opinion & where it comes from

  • What do you think about
      • Abortion?
      • Death Penalty?
      • Taxes?
  • Does your opinion shape public policy?
slide5

I. Public Opinion & where it comes from

  • What do you think about
      • Abortion?
      • Death Penalty?
      • Taxes?
  • Does your opinion shape public policy?
    • The War in Iraq…has public opinion shaped policy?
slide7

a. Opinions are like _________, everyone has one.

  • Public opinion is the total of all the opinions out there on an issue
slide8

a. Opinions are like _________, everyone has one.

  • Public opinion is the total of all the opinions out there on an issue
  • Influenced by many factors
slide9

a. Opinions are like _________, everyone has one.

  • Public opinion is the total of all the opinions out there on an issue
  • Influenced by many factors
    • family; shared experiences
slide10

a. Opinions are like _________, everyone has one.

  • Public opinion is the total of all the opinions out there on an issue
  • Influenced by many factors
    • family; shared experiences
    • Other people; a we grow older, workers, friends, etc
slide12

b. Information shapes public opinion

  • The Mass Media; all forms that communicate and transmit information to large groups of people
slide13

b. Information shapes public opinion

  • The Mass Media; all forms that communicate and transmit information to large groups of people
      • Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc
slide14

b. Information shapes public opinion

  • The Mass Media; all forms that communicate and transmit information to large groups of people
      • Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc
      • Good citizenship means you think critically about what you read, etc.
slide16

c. Propaganda and public opinion

  • Propaganda ideas put fourth to influence people
slide17

c. Propaganda and public opinion

  • Propaganda ideas put fourth to influence people
    • May be the truth, may be a stretch of the truth
slide18

c. Propaganda and public opinion

  • Propaganda ideas put fourth to influence people
    • May be the truth, may be a stretch of the truth

d. Hidden Propaganda

slide19

c. Propaganda and public opinion

  • Propaganda ideas put fourth to influence people
    • May be the truth, may be a stretch of the truth

d. Hidden Propaganda

    • Used to fool people
slide20

c. Propaganda and public opinion

  • Propaganda ideas put fourth to influence people
    • May be the truth, may be a stretch of the truth

d. Hidden Propaganda

    • Used to fool people
    • sources kept a secret
    • political advertisements
slide22

e. Open Propaganda

  • More common here in the US
slide23

e. Open Propaganda

  • More common here in the US
  • Clearly trying to influence
slide24

e. Open Propaganda

  • More common here in the US
  • Clearly trying to influence
    • “Vote for Hillary: She has our best interest at heart!”
slide25

e. Open Propaganda

  • More common here in the US
  • Clearly trying to influence
    • “Vote for Hillary: She has our best interest at heart!”
    • “Rudy in 2008! Proven leadership”
slide27

II. Propaganda Techniques

a. Testimonials

  • Famous People, sports heroes
slide28

II. Propaganda Techniques

a. Testimonials

  • Famous People, sports heroes
  • Hollywood endorsement of John Kerry
slide29

II. Propaganda Techniques

a. Testimonials

  • Famous People, sports heroes
  • Hollywood endorsement of John Kerry

b. Bandwagon

slide30

II. Propaganda Techniques

a. Testimonials

  • Famous People, sports heroes
  • Hollywood endorsement of John Kerry

b. Bandwagon

  • Say something often enough, loud enough, people will believe it
slide31

II. Propaganda Techniques

a. Testimonials

  • Famous People, sports heroes
  • Hollywood endorsement of John Kerry

b. Bandwagon

  • Say something often enough, loud enough, people will believe it
  • Everyone’s doing it, jump on board
slide32

c. Name calling

  • used during campaigns
slide33

c. Name calling

  • used during campaigns
    • Reckless spending, tax scheme
slide34

c. Name calling

  • used during campaigns
    • Reckless spending, tax scheme

d. Glittering Generalities

slide35

c. Name calling

  • used during campaigns
    • Reckless spending, tax scheme

d. Glittering Generalities

  • Using vague words or ideas
    • Patriotism, freedom, liberty
slide37

e. Plain-folks appeal

  • Showing themselves as just regular people
slide38

e. Plain-folks appeal

  • Showing themselves as just regular people
    • At home, working in the garage, helping in the community
    • Jimmy Carter, Ronald Reagan
slide39

e. Plain-folks appeal

  • Showing themselves as just regular people
    • At home, working in the garage, helping in the community
    • Jimmy Carter, Ronald Reagan

f. Card Stacking

slide40

e. Plain-folks appeal

  • Showing themselves as just regular people
    • At home, working in the garage, helping in the community
    • Jimmy Carter, Ronald Reagan

f. Card Stacking

  • Facts that only support their candidate
slide41

III. Measuring Public Opinion

  • Public opinion polls
slide42

III. Measuring Public Opinion

  • Public opinion polls
    • to find out what people think
slide43

III. Measuring Public Opinion

  • Public opinion polls
    • to find out what people think
    • Must use a sample that represents the public
slide44

III. Measuring Public Opinion

  • Public opinion polls
    • to find out what people think
    • Must use a sample that represents the public
      • Zogby, Nelson, CNN Poll, every news outlet has their own poll
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