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Volunteer Leader Webcast Series: College Relations. Incorporating Students and YPs into Professional Chapters. Tara A. Fournier, PHR, Manager, Member Engagement Scott Ferrin, SPHR, Field Services Director – Southwest Central Region. Agenda. State of College Relations

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Volunteer Leader Webcast Series:

College Relations

Incorporating Students and YPs into Professional Chapters

Tara A. Fournier, PHR, Manager, Member Engagement

Scott Ferrin, SPHR, Field Services Director – Southwest Central Region


  • State of College Relations

  • Student Conferences

  • Recruiting from College Students

  • Engaging Young Professionals

  • Chapter Case Studies

State of shrm college relations
State of SHRM College Relations

Student Chapters & Membership

  • 16,000 + Student Members

  • 475 + Student Chapters

  • And growing!

  • Newly Chartered Chapters include:

    • Webster University, Greenville, SC

    • Bryant & Stratton College, Richmond, VA

    • Bimidji State University, Bimidji, MN

  • 12 additional student chapters in affiliation process

Shrm student members who are they
SHRM Student Members: Who Are They?

  • Undergraduates or Graduates in an HR-related degree program

  • Adult learners or first time college students

  • Join SHRM for access to internships, career development, networking opportunities, preparation for workforce, case study competition, certification prep, etc.

  • Future leaders in the


Shrm student members engagement
SHRM Student Members: Engagement

SHRM Student Membership Benefits

  • Access to exclusive HR Internships

    • via internships.com

  • Annual Student Conference

  • Regional Student Conferences

    • Case Competition

    • Educational Sessions

  • Assurance of Learning Assessment

  • SHRM Foundation Scholarships

  • Research Articles, Latest HR News on shrm.org

  • HR Tools, Templates and Resources

  • Webcasts

  • Social Media: SHRM Connect, Twitter (#shrmstudent), LinkedIn, Facebook

Shrm student chapters engagement
SHRM Student Chapters: Engagement

  • Company tours

  • Student conferences

  • Resume writing workshops

  • Interviewing workshops

  • Fundraisers

  • Internship programs

  • Social events

Shrm students what are they doing
SHRM Students: What Are they Doing?

SHRM Student Membership Benefits

  • 2012 Regional Student Conferences

    • Held in five locations this spring

    • 477 Students, Advisors and Volunteers participated

    • $25,000 awarded

  • Case Competition

    • Winners:

      • Houghton College (NY)

      • University of Tennessee – Knoxville

      • Thunderbird International School of Management (Arizona)

      • University of Illinois – Urbana Champaign

      • University of Nevada, Reno

2012 annual student conference
2012 Annual Student Conference

  • Atlanta

  • June 23 – 24, 2012

  • Marriott Marquis

  • 265 Peachtree Ave. Northeast

  • Keynote Speakers:

  • Sara Rynes,

  • 2011 Michael R. Losey Human Resource Jeff Tobe, CSP

  • Research Award Winner

2012 annual student conference june 23 24
2012 Annual Student Conference: June 23-24

2012 SHRM Annual Student Conference

  • Held in conjunction with SHRM Annual Conference & Exposition in Atlanta

  • 400 students and faculty and 12,000 professionals expected to attend

  • Students and faculty members receive a nearly 80% discount. Registration includes access to both student AND professional conferences as well as the exposition, keynote speakers and entertainment.

    • Students: $275 through May 24

      $320 May 25 – June 23

    • Faculty: $350 through May 24

      $485 May 25 – June 23

Recruiting from college students
Recruiting from College Students


  • College students are the future of our profession

    • The U.S. Bureau of Labor Statistics projects an increase of 22% in HR employment by 2018 – compared to a 10.7% increase for all occupations

  • Natural flow of students

    • 16,000 + Student SHRM Members

    • They do eventually graduate 

    • Student dynamics have changed

Recruiting from college students1
Recruiting from College Students

Why? (continued)

  • College Students are already in Chapters

    • 475 + Student Chapters

    • 5,000 + Student Chapter members

    • Understand the format

  • Students want what we’ve got

    • Developing professional skills

    • Mentoring

Recruiting from college students2
Recruiting from College Students


  • Existing Chapter Structure

    • College Relations Board member

    • Joint Meetings for Events and Conferences

      • Holiday Meeting

      • Annual Chapter Conference or Legal Update

  • Student and Young Professional programs

    • Basics training

    • Mentoring and networking

    • Developing in an HR Career

Recruiting from college students3
Recruiting from College Students

How? (continued)

  • Special Student Pricing

    • Annual Chapter Membership cost

      • SHRM - $35 to $80 to $80 to $180

    • Discounted Chapter Meetings

      • Free student guest

      • At or below costs

  • Student Chapter Board position

    • Current Student Chapter President

      • Attend minimum quarterly

    • Supports addition of YP Board position

Recruiting from college students4
Recruiting from College Students

How? (continued)

  • Support Student Conference

    • Annual Chapter Scholarship for Student Team

    • Practice Case Competition

      • Chapter Judges

      • At Chapter Meeting

  • At-Large Students

    • Mailing Lists

      • Targeted by University

    • E-Blasts

      • Chapter Student Programs

Recruiting from college students5
Recruiting from College Students


  • Student Chapter annual cycle

    • Students begin programs in Fall Semester

    • Submit the student chapter information form online by September 30

    • Recruit and retain at least eight SHRM student members in the chapter by November 30

    • Professional Chapter – Act as a Bridge

      • Provide succession planning assistance to student chapter

    • Must submit section 1 of the Student Chapter Merit Award reporting document. Due March 31 of each year

  • Charter Chapters

    • Provide leadership and support for student efforts

Engaging young professionals
Engaging Young Professionals

  • Who is a Young Professional (YP)?

    • Two definitions

      • HR Professional under age 30

      • HR Professional with less than 10 years of HR experience

Incorporating yps into shrm chapters
Incorporating YPs into SHRM Chapters

  • Why YPs?

    • Chapter Succession Planning: They are the Future

      • As Boomers retire, Millennials are entering the workforce – need to embrace this group and find ways to engage and incorporate to maintain and grow chapter membership.

  • What are YPs looking for?

    • Developing their HR Career

    • Networking

    • Education/Professional Development

    • Mentors

    • Leadership Skills and Development

State of young professionals what is shrm doing
State of Young Professionals: What is SHRM Doing?

  • SHRM is diligently working on developing a nationwide YP engagement initiative

  • Young Professional Advisory Council

  • Focus Group at 2012 Annual Conference

  • Survey of YPs coming in Q3

  • Pilot groups in Chicago, New York, Seattle and Washington, DC.

    • Kick-Off Events

      • Chicago – Networking Happy Hour in April 2012

        • 63 attendees

      • Seattle – Networking Happy Hour May 2012

        • 46 attendees

Yp groups what are they doing
YP Groups: What Are They Doing?

  • Networking Happy Hours

  • Trips to Baseball Game/Sporting Events

  • Mentoring College Students

  • Book club – “Meet to Read”

  • PHR Preparation Study Groups

  • Trivia Nights

Chapters and state councils what can they do
Chapters and State Councils: What Can They Do?

  • On the State or Chapter Level, what are other chapters and states doing to engage and incorporate YPs into their structure?

    • Three Chapter Examples

      • CHRA – Denver

      • SHRP – Chicago

      • HR/NY – New York

Chra yp efforts
CHRA YP Efforts


Super Mega Chapter in Denver, CO

  • Mentor Program

  • Socials

  • Targeted Professional Development

  • Volunteer Opportunities

  • Other local connections

  • Timing for events

Shrp yp engagement efforts
SHRP YP Engagement Efforts


  • Mega Chapter in Chicago

  • Emerging Leaders Program

  • YP Initiative in Chicago

Shrp chicago chapter of shrm

“We are committed to our future leaders.”

– SHRP Board

Mission objectives
Mission & Objectives

  • Recruit, ENGAGE, and retain Emerging HR Leaders

  • Offer compelling professional DEVELOPMENT

  • Advance HR profession by PREPARING our future HR leaders


  • Board positions – Emerging HR Leaders & College Relations

  • Partner with SHRM & HR YP group

  • Committee of Emerging HR Leaders

    • Education, Marketing, Membership

Kickoff networking event
Kickoff Networking Event

  • Free

  • Evening event

  • All Emerging HR Leaders

Future plans what we re thinking
Future Plans – What We’re Thinking

  • “How to Network” networking event

  • Mentorship program

  • Partnering & volunteering with area schools

Shrp chicago chapter of shrm1

“We are committed to our future leaders.”

– SHRP Board

Hr ny yp engagement efforts
HR/NY YP Engagement Efforts


  • Super Mega Chapter in New York City

  • Gen XtraordinarYTMSIG

Genxtraordinary sig
GenXtraordinarY™ SIG

  • Special Group, Special Name

  • Formed in December 2010

  • By-product of HR/NY branding study & personal experience of HR/NY President

  • Roles within SIG

    • Official: Chair and Co-Chair

    • Unofficial: Advisor/Mentor/Coach

Programs events

  • Two Programs for Inaugural Year

    • Generational Stereotypes Defied: Removing the labels to help drive the business- November, 2011

    • Generational Stereotypes Defied: It's NOT Our Birth Year that Defines Us -It's Our Unique Behavioral Strengths and Tendencies – April 25, 2012

  • Other Activities

    • Event with Mentoring Committee- Summer 2012

    • Networking events with other SIGS- TBD

Best practices
Best Practices

  • Exposure at monthly Board Meetings

  • Board Member liaisons

  • Administrative support

  • Continued focus on the larger SHRM YP picture

  • Patience

Learning curves
Learning Curves

  • Looking at things from a different lens

  • Managing their “urgency” vs. reality of demands upon others’ times

  • Informal communications and message being received

  • Providing more direction

Summary and take aways
Summary and Take-aways

  • State of College Relations – Healthy and Growing! (Find one near you!)

  • Student Engagement & Training – Annual Conference and Regional Conference Options

  • Recruiting from College Students – Why, How and When for your Local Chapter

  • Engaging Young Professionals – You Have Them, Are You Keeping Them and Engaging Them?

  • Some Great Examples of YP Engagement – Thanks to CHRA, SHRP and HR/NY!

Call to action
Call To Action

Students are graduating now!

  • Request your lists

  • Schedule programs or special networking and mentoring opportunities in July – August

  • Invite them to your meetings in August or September

  • Schedule an extra ½ hour before your regular meetings to help students transition into your chapter

    Plan for YPs today!

  • As you review board positions and succession planning, consider adding YP-related board positions

  • Consider YP activities as part of your chapter plan

Thank you
Thank You

  • Emily Marquis, CHRA

  • Courtney Templin, SHRP

  • Heather Evans, HR/NY


Contact Us!

Tara A. Fournier, PHR

Manager, Member Engagement

[email protected]


Twitter: @SHRMTara

Scott Ferrin, SPHR

Field Services Director

Southwest Central Region

[email protected]


Twitter: @SHRMScott