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The Evolution of an International Market: The Case of India

The Evolution of an International Market: The Case of India. 2007 AIB Southeast Asia Regional Conference Hangzhou, China, December 08, 2007 Sivakumar Venkataramany Balbir Bhasin Ashland University Sacred Heart University USA. India: Current Status.

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The Evolution of an International Market: The Case of India

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  1. The Evolution of an International Market:The Case of India 2007 AIB Southeast Asia Regional Conference Hangzhou, China, December 08, 2007 Sivakumar Venkataramany Balbir Bhasin Ashland University Sacred Heart University USA

  2. India: Current Status • Media reports worldwide carry more than one news item on India each and every day • World Bank classifies India as a low income country • Half-hearted privatization efforts • Merrill Lynch forecasts an annual • growth rate of at least 6% until 2050 • Above all, recent news of the New Trillion Dollar Economy (measured in 42 major industries)

  3. Potential of the Market Not merely due to the population size Rising middle class accounts for more than a third of the population The willingness to spend the disposable income in consumer products More than 20% market share in East Asian Markets in the following industries: Agricultural products, Dairy, Hot drinks, Personal hygiene & Water Utilities

  4. Rate of Growth in GNDI

  5. Automobile Production 12 million vehicles per annum

  6. Automobile ExportsJust over a million vehicles per annum

  7. Why Advertising has lost its groove? Attrition rates > 30% In people oriented business, this is catastrophic Client-Agency relationship has degenerated Crucial decisions outsourced Agencies are relegated to the status of suppliers Agencies’ inability to adapt standard practices, such as, The Pitch Fee The advertising agencies need to move up the value chain

  8. How can we see the “Wonder” in Wonder Bread?

  9. Impediments Most business sectors not yet formalized Example: Retail sector – only 3% formalized Value: $10 billion per annum Huge resistance from the uneducated vendors towards domestic and foreign MNCs Many products are sold in loose quantities for cash and hence inability to introduce POS technology Lack of Infrastructure Private airlines bringing huge business but airports are unable to handle the traffic Inadequate port, road & rail infrastructure Democracy, Bureaucracy and Corruption

  10. “XieXie” – Have a Safe Trip Home!

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