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History. Source: AMPS 2013AB. Ilanga was founded in 1903 by Dr John Dube (1871 - 1946), a South African philosopher, politician, publisher, editor and poet. Dube established the newspaper to be a mouth-piece for the black population, and to propagate the idea of a united African front. .

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History

Source: AMPS 2013AB

  • Ilanga was founded in 1903 by Dr John Dube (1871 - 1946), a South African philosopher, politician, publisher, editor and poet.
  • Dube established the newspaper to be a mouth-piece for the black population, and to propagate the idea of a united African front.

RICH HISTORY • INFLUENTUAL FUTURE

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Why Ilanga?

Source: AMPS 2013AB

  • Ilanga is thelongest standing Zulu language newspaperin South Africa.
  • The Ilanga newspaper covers over one hundred years of Zulu history and culture..
  • Ilanga has a longer shelf life than a daily newspaper as readers have the newspaper in their houses for a few days before the next edition comes out.
  • Ilanga is in stores from (Monday – Wednesday) and (Thursday – Saturday).
  • 71% of Ilanga readers are in the lucrative emerging market of LSM 4-7.

RICH HISTORY • INFLUENTUAL FUTURE

  • “We are loyal to Ilanga as we grew up on this brand.”
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Distribution

Source: AMPS 2013AB/ABC Jan-March’2014

Circulation

100,853

Readership

812,000

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Readership : 812 000

Circulation : 100 853

AMPS 2013AB/TGI 2013C/ABC Jan – Mar 2014

Race

Age

  • Ilanga is a bi-weekly newspaper, published on Mondays and Thursdays.
  • 55% of readers have a matric or higher education.
  • 71% of readers are in LSM 4-7.
  • 67% of readers have a savings account.
  • 87% use a pre-paid cellphone.
  • 61% of readers are interested in soccer.
  • 63% say they are partly responsible for day-to day shopping decisions.
  • 122 000 of readers say the own a car.
  • 65% say advertising helps them choose what to buy
  • 54% say they pay more attention to advertising in newspapers than any other media type.

LSM

Gender

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Demographic profile of Ilanga readers

Source: AMPS 2013AB

Picture courtesy of Ilanga.co.za

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Source: AMPS 2013BA

HH income of our readers

92 000 reader households earn more than R11 000

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Source: AMPS 2013BA

Lifestages

Ilanga readers are evenly spread out throughout all the life-stages, however most are unmarried individuals, with limited responsibilities and therefore more disposable income.

Single-parent Families 20%

Mature Singles 15%

At-home Singles 26%

Young Independent Singles 15%

Young Couples 2%

Mature Couples 5%

Young Families 12%

Mature Families 4%

41%

35%

24%

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Ilanga le Theku is a tabloid-size high-quality, picture-led weekly

supplement circulated with Ilanga on a Thursday.

Le Theku’s editorial is short and

punchy, and focuses on

entertainment , celebrity and lifestyle.

Regular Feature

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Type of Account

Source: AMPS 2013AB

  • 77% of Ilanga readers have a bank account.
  • 28 000 readers opened an account in the P12 months.
  • 23% of Ilanga readers are unbanked which represents a market for advertisers.
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The Ilanga reader

  • READERS ARE AVID CONSUMERS
  • I am more likely to buy brands that I see or hear advertised (86%)
  • I am loyal to well-known brands and shops that I know and trust (82%)
  • People who try new brands they see or hear advertised (83%)
  • Shopping is a pleasure (74%)
  • I gain confidence from my material possessions (78%)

LSM tends to be higher than the general populations

Source: AMPS 2013 BA

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Source: TGISA 2012B/2013A

What interest me in a newspaper

  • Readers buy Ilanga on a Thursday because of the niche position in has earned itself over the years.
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Source: TGISA 2012B/2013A

Attitudes towards Newspapers

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