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The Implicit Self

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The Implicit Self

- Explicit attitudes are formed by consciously thinking about an issue. Thus, we are consciously aware of these attitudes.
- Implicit attitudes are formed through associations (conditioning). Thus, we are often unaware of these attitudes.

Measures:

- Implicit Association Test (IAT)
- Name letter test

- Experimental group: Repeated pairing of self-relevant words and approving faces.
- Control group: Random pairing of words with faces.
- Results: At end of experiment
- Exp group had higher implicit SE
- Exp group/High explicit SE led to less aggressive thoughts.

- Judgments of similarity
- “We” primes lead to inc. similarity perceptions.

- Social comparison effects
- “I” primes lead to contrast
- “We” primes lead to assimilation

- Interpersonal closeness
- “We” primes lead to increased closeness