Patient awareness campaigns 2013-14 What’s happened, what’s coming up and how you can get involved Daniel Spiers – NIHR Clinical Research Network Communications Manager. So far this year. Mystery shopper. Campaign I Mystery shopper. Background Clinician-based approach Hugely successful
Patient awareness campaigns 2013-14What’s happened, what’s coming up and how you can get involvedDaniel Spiers – NIHR Clinical Research Network Communications Manager
Only 21% of patients feel very confident of asking clinician about research (NIHR CRN OnePoll consumer survey 2013).
International Clinical Trials day 2013 campaign, the NIHR decided to address this through “OK to ask”.
This campaign is aimed at patients, medical professionals and the public. Everyone can get involved and help spread the word that it's OK to ask about clinical research.