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UNDER ARMOUR:

UNDER ARMOUR: . The Facts B ehind Hot Gear and Cold Gear. THE BEGINNING OF UNDER ARMOUR . In 1995, Kevin Plank began making shirts in his grandmothers basement. He invested $40,000 of his own money into the newly found company.

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UNDER ARMOUR:

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  1. UNDER ARMOUR: The Facts Behind Hot Gear and Cold Gear

  2. THE BEGINNING OF UNDER ARMOUR • In 1995, Kevin Plank began making shirts in his grandmothers basement. • He invested $40,000 of his own money into the newly found company. • Plank went through 7 prototypes before choosing one he wanted to use. • He suggested the t-shirts to his previous teammates that were now in the NFL. • http://www.youtube.com/watch?v=FrobbYe7Iyk

  3. FIRST UNDER ARMOUR COMMERCIAL • http://www.youtube.com/watch?v=dnECY26PSHk • Airing in 2003, the commercial featured Eric Ogbogu, a former teammate of Plank shouting “We must protect this house.”

  4. HOW IT WORKS Cotton soaks up sweat and traps in fabric. Unable for wearer to cool themselves off and makes garment heavy. HEAT GEAR: New moisture-wicking technology, sheen polyester fibers remove perspiration away from the skin.COLD GEAR: micro-fleece + polyester = trap heat while still allowing wicking.ALL SEASON GEAR: fabric can flex and change with weather conditions, regulates temperature while maintaining core temperature and breathability. Old product: New Product:

  5. THE PURPOSE OF COLDGEAR • Coldgear uses fabric technology to keep you warm in temperatures 55° F and below. • Four way stretch fabric that disperses heat from body. • Keeps internal temp high with fewer layers. BASE LAYERS • Intended to be the first layer when layering for cold weather. • Allows you to move smoothly in full range of motion, prevents chaffing, and has a comfortable fitted fit.

  6. THE PURPOSE OF HEATGEAR • Wear for hot weather • Moisture-wicking technology that keeps wearer cool, dry, and light. • Using Heatgear as the primary fabric, UA also produces lines that include odor control and Ultraviolent Protection for sports and training purposes.

  7. OTHER TECHNOLOGIES EXCLUSIVE TO UNDER ARMOUR • ArmourBlock™- neutralizes odors • PolyArmour™- polyester, wicks and dries • ArmourLoft™- light polyester microfilament insulation (In ColdGear) • ArmourFleece™- knit fabric with brushed surface, works by trapping heat between fibers • ArmourStorm™- waterproof because of fully sealed seams • ArmourStealth™- quiet protection (used for hunting) • ArmourStretch™- 4 way stretch, more mobility and quicker drying time

  8. WHAT IS MOISTURE WICKING TECHNOLOGY? • The clothing item has an outer layer and an inner layer. • The outer layer is made up of hydrophilic synthetic fiber and also has multiple meshes. • The inner layer is made of hydrophobic synthetic fiber and is bonded to the outer layer. • The inner layer exposed by the meshes pulls away from a person's skin and protrudes into the meshes when perspiration exceeds evaporating moisture from the outer layer, so area of the inner layer contacting the person's skin will be reduced to make the person comfortable.

  9. HOW MOISTURE WICKING CLOTHING IS MADE Apply a Topical Treatment -Made from hydrophobic fibers, such as polyester -Gives ability to absorb sweat -Hydrophilic (water-loving) finish or treatment allows this type of garment to absorb residue -Hydrophobic (water-hating) fibers will help it to dry fast Manufacture with Intimate Blend of Fibers -Include both hydrophilic and hydrophobic fibers -Optimized blends of these fibers will allow the hydrophilic fibers to absorb fluid -Moving over a large surface area -Hydrophobic fibers speed drying time -Will never wash or wear out

  10. http://www.youtube.com/watch?v=RlL_AiyVNsU

  11. HOW TO CARE FOR UNDER ARMOUR GEAR

  12. PROS AND CONS • PRO: • lightweight, comfortable, ability to keep wearer at the appropriate temperature • CON: • can be expensive, production harmful to environment, hard for fibers to break down after garment has been discarded

  13. WHO CAN USE UNDER ARMOUR HOTGEAR AND COLD GEAR? Anyone!! Athletes- especially professionals Men and women

  14. FUTURE POTENTIAL Moisture wicking technology is here to stay Under Armour always developing new innovative fabrics Competition utilizing their developments Consumers responding positively to products

  15. Cites http://en.wikipedia.org/wiki/Kevin_Plank http://www.atlatlsports.com/index.php?option=com_content&view=article&id=83%3Amoisture-wicking-technology&catid=3%3Anewsflash&lang=en www.underarmour.com www.youtube.com

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