Video quality in the three screen environment eliminating the blind spot joe mele
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Video Quality in the Three Screen Environment Eliminating the Blind Spot Joe Mele. Dialogic Media Labs. A division of Dialogic, that creates technology to help monetize mobile video

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Video Quality in the Three Screen Environment Eliminating the Blind Spot Joe Mele

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Video quality in the three screen environment eliminating the blind spot joe mele

Video Quality in the Three Screen EnvironmentEliminating the Blind SpotJoe Mele


Dialogic media labs

Dialogic Media Labs

A division of Dialogic, that creates technology to help monetize mobile video

We develop leading-edge software that blends breakthrough perceptual quality measures with innovative content ID techniques

The result is a unique patent-pending solution to validate that:

the right content is delivered to

the right device

with the right quality


Three screens are gaining traction

Three Screens are gaining traction

“Fans migrate toward the best available screen….”

John Zehr, Senior Vice President and General Manager of ESPN Mobile

Quality expectations differ for each screen


How is video quality measured today

How is video quality measured today?

Approaches typically related to the network

QoS is measured as a proxy


This helps but it s not enough

This helps. But it’s not enough…

For video… it’s about the user’s experience

Example: Poor quality at less than 1% packet loss


This helps but it s not enough1

This helps. But it’s not enough…

For video… it’s about the user’s experience

Example: Good quality at 50% packet loss


Eliminating the blind spot what s needed

“Eliminating the Blind Spot” What’s needed?

  • Ability to look beyond the network

  • and understand what the user see’s


Why this matters

Why this matters

Helps increase monetization


Video quality in the three screen environment eliminating the blind spot joe mele

Thank you!

Joe Mele

General Manager

Dialogic Media Labs

[email protected]


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