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Expanding Your Organization’s Fundraising Base

Expanding Your Organization’s Fundraising Base. Welcome to Global Summit of Women. A presentation to Global Summit of Women in Istanbul By Suzan Bayazit. Istanbul , 07-May-2011. Brief Summary of my NGO experience.

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Expanding Your Organization’s Fundraising Base

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  1. Expanding Your Organization’s Fundraising Base Welcome to Global Summit of Women A presentation to Global Summit of Women in Istanbul By Suzan Bayazit Istanbul, 07-May-2011

  2. Brief Summary of my NGO experience • TOG was founded in 2002 with a vision for empowerment of youth, by providing them means to develop their own projects. TOG is organized through university social clubs and communities surrounding them throughout Turkey. Best Youth Project in 2007 by UNDP. Member of European Youth Parliament. • A successful and highly respected NGO which empowers young people to bring about change in communities throughout Turkey (According to Reading University, Henley College study)

  3. Resources • 22,700 volunteers • 32 Professional Staff • Presence in 90 Universities across Turkey • $5.5m p/a Achievements • 727 Projects • 287,000 People reached

  4. Key Considerations & Measures

  5. Financial Leadership- Linking Mission Money & Budgeting & PR • Balance between your mission and fund raising • Project/ Activity planning (use W.K Kellogg Foundation Logic Model Development Plan from the internet) • Design your budget • Communicate through monthly newsletters and annual reports as well as in the social media • Accountability & transparency; Explain, even if you have not reached your targets. What are your future plans to overcome this hurdle? Start-up stage Early stage growth Maturity stage of a non-profit

  6. Fund Raising Sources • Principals& Contradictions • Tax environment (individual, corporate) • Sources: Non-profit, public, private (individual, corporate, family foundations), online, international organizations • Fund from sale of products& services such as a sale of a card, magazine, second hand stores, etc. • What is in-kind or cash donation

  7. Top 100 U.S Foundations by Asset Size

  8. Private donations Ref:www.foundation.org

  9. International Giving

  10. Online funding: Cause Marketing Forum

  11. Non-profit finance fund www.nonprofitfinancefund.org

  12. Become a social entrepreneur www.ashoka.org

  13. Global Social Ventureswww.gsvc.org

  14. Coffee break

  15. Short-term funding plans • Define your stakeholders; Volunteer groups, donors, fund raising committees. Short term action plan for fund raising. Weekly visit schedules. This plan needs to target a diversity of funding sources. • A monthly activity report: A description of Program and Services to be delivered in order to attain promises and mission. • Monthly board/management meeting to revise all aspects of plans of fund raising, PR & Media management, activity/project plans. If necessary revise all short-term plans. • Team motivation is the key factor. Everybody needs to feel the same way as you are. It needs to be a horizontal type of Management

  16. Long-term plans • Strategic plan for the next 3-5 years. Where do you want to be in the coming years and how? • You need to continue to grow on your short –term plans as well as increase your endowments and reserve funds. • Increase number of stakeholders and build long-term relations. • Legacies& bequests • Endowments • Reserve Funds; What is an acceptable level of reserves. • Become members of organizations such as Charity Navigator, Global Compact

  17. Charity Navigator

  18. UN Global Compact

  19. A creative approach of fund raising forms and instruments • Membership fees • How to reach individuals- Campaigns, Races, Employee Donations, Creative Events Management (Conferences, Fund raising dinners, Luncheons, Travel Organizations, Fairs), Funerals, Percentage of Customer Cards, Tele marketing, SMS donations • Corporate ; Strategic Sponsors, Project sponsors, Campaign Sponsors, Percentage of Product Sales, Matching programs. • Social Media

  20. Renovation of 35 libraries in three years. 35,000 persons participated in activities, talks, shows, films, exhibitions. 400 volunteers from nearby universities

  21. Peking Paris Classical Automobile Race Raised more than $ 300,000 for scholarships Our main sponsor donated $100,000 received$2,500,000 worth of media coverage.

  22. Social Media: Power of the Collective www.socialvibe.com www.scribd.com/community/non-profits www.facebook.com/cause www.blog.ted.comideas worth spreading

  23. Think about your case? • What’s unique about your organization? • Can you communicate and advocate your mission, your promise by shortening into one sentence? • Who are your definitive stakeholders? • Do you want to share your experiences and ask questions to us?

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