The medium is the message the role of media in politics l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 29

The Medium Is The Message: The Role of Media In Politics PowerPoint PPT Presentation


  • 188 Views
  • Uploaded on
  • Presentation posted in: General

The Medium Is The Message: The Role of Media In Politics. Frank Baker media educator [email protected] October 22, 2010. Informed Voter BY JOE HELLER , GREEN BAY PRESS-GAZETTE  -  10/20/2010. Source: USA Today, 10/21/10 Mike Smith, Las Vegas Sun. www.frankwbaker.com.

Download Presentation

The Medium Is The Message: The Role of Media In Politics

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


The medium is the message the role of media in politics l.jpg

The Medium Is The Message: The Role of Media In Politics

Frank Bakermedia educator

[email protected]

October 22, 2010


Informed voter by joe heller green bay press gazette 10 20 2010 l.jpg

Informed VoterBY JOE HELLER, GREEN BAY PRESS-GAZETTE  -  10/20/2010


Source usa today 10 21 10 mike smith las vegas sun l.jpg

Source: USA Today, 10/21/10Mike Smith, Las Vegas Sun


Www frankwbaker com l.jpg

www.frankwbaker.com


Greenwood press 2009 l.jpg

Greenwood Press (2009)


The medium is the message the role of media in politics6 l.jpg

The Medium Is The Message: The Role of Media In Politics

What do you want your students to know aboutthe media?


Media literacy s core concepts l.jpg

Media Literacy’s Core Concepts

  • All media are constructions

  • Media are languages with their own set of rules

  • Media convey values and points-of-view

  • Audiences negotiate meaning

  • Media= power & profit


Slide8 l.jpg

From NY Times, Week of October 17, 2010


The medium is the message the role of media in politics9 l.jpg

The Medium Is The Message: The Role of Media In Politics

“Our Founding Fathers understood that a democratic republic could not survive without an informed and participatory citizenry….It is essential in our citizenship role to view critically, analyze ask powerful questions and draw our own conclusions. Media literacy, then, is essential to the citizenship role.”

Denee Mattioli, past president, NCSS


Media literacy questions l.jpg

Media Literacy Questions:

  • Who created the message? (author)

  • Why was it created? (purpose)

  • For whose eyeballs (audience)

  • What does it attract attention? (techniques)

  • Who/what is omitted?

  • Where can you go to verify the info?


The medium is the message the role of media in politics11 l.jpg

The Medium Is The Message: The Role of Media In Politics

What do you want your students to know

about the role media plays in elections?


Slide12 l.jpg

1. Candidates need the media

2. Candidates depend on media consultants

3. Candidates & their consultants try to control their image…but they’re not always successful

4. The reason candidates must raise millions of dollars is not only to run their campaigns but also to purchase TV time for their ads

5. Political ads resemble traditional ads (so I believe, we should teach students techniques of persuasion and production)

6. New media (YouTube; Facebook; etc.) have been extremely effective this election cycle at reaching young voters and raising money (so are cell phones)


Advertising l.jpg

Advertising

Research shows (voters) get more information on the issues from political ads on TV spots than they get from TV news or the debates


Advertising15 l.jpg

Advertising

Political campaign commercials

fall under FREE SPEECH; thus they

cannot be challenged in court

Candidates can and WILL say anything


Thinking like advertisers l.jpg

Thinking Like Advertisers

  • Who is my audience?

  • What medium is best to reach them? (radio, TV, sign, direct-mail, YouTube, social network, cell phone)

  • How will I shape my message?

  • What images, words, sounds?

  • Who or what can I associate with?

  • What do I want my audience to do?


Types of political ads l.jpg

Types of political ads:

Profile (biographical)

Testimonial

Accomplishment

Negative

ResponseCharacter ChallengeIssue

Scare tactics


Symbolism l.jpg

Symbolism

Patriotism: put flags in the shot; show lots of red, white, and blue

Supporting business: put candidate with construction workers

Supporting education: put candidate in school settings

One of the regular people: put him/her

with farmers, senior citizens, downtown


Language of tv l.jpg

Language of TV

  • Cameras

  • Lighting

  • Set Design

  • Sound & Music

  • Editing (post production)

  • Makeup, Wardrobe, Expressions


Slide21 l.jpg

“The Country I Love” Senator Barack ObamaYou can find this video on YouTube


Deconstructing the ads l.jpg

Deconstructing the Ads

Vincent Sheheen Nikki Haley


Fact checking the candidates l.jpg

Fact Checking The Candidates


Slide26 l.jpg

http://newstrust.net/truthsquad


Newspaper factchecks l.jpg

Newspaper Factchecks


Tv station fact checks l.jpg

TV Station Fact Checks

WSPA TV (Spartanburg)


  • Login