The Medium Is The Message: The Role of Media In Politics. Frank Baker media educator [email protected] October 22, 2010. Informed Voter BY JOE HELLER , GREEN BAY PRESS-GAZETTE - 10/20/2010. Source: USA Today, 10/21/10 Mike Smith, Las Vegas Sun. www.frankwbaker.com.
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The Medium Is The Message: The Role of Media In Politics
Frank Bakermedia educator
October 22, 2010
What do you want your students to know aboutthe media?
From NY Times, Week of October 17, 2010
“Our Founding Fathers understood that a democratic republic could not survive without an informed and participatory citizenry….It is essential in our citizenship role to view critically, analyze ask powerful questions and draw our own conclusions. Media literacy, then, is essential to the citizenship role.”
Denee Mattioli, past president, NCSS
What do you want your students to know
about the role media plays in elections?
1. Candidates need the media
2. Candidates depend on media consultants
3. Candidates & their consultants try to control their image…but they’re not always successful
4. The reason candidates must raise millions of dollars is not only to run their campaigns but also to purchase TV time for their ads
5. Political ads resemble traditional ads (so I believe, we should teach students techniques of persuasion and production)
6. New media (YouTube; Facebook; etc.) have been extremely effective this election cycle at reaching young voters and raising money (so are cell phones)
Research shows (voters) get more information on the issues from political ads on TV spots than they get from TV news or the debates
Political campaign commercials
fall under FREE SPEECH; thus they
cannot be challenged in court
Candidates can and WILL say anything
Patriotism: put flags in the shot; show lots of red, white, and blue
Supporting business: put candidate with construction workers
Supporting education: put candidate in school settings
One of the regular people: put him/her
with farmers, senior citizens, downtown
“The Country I Love” Senator Barack ObamaYou can find this video on YouTube
Vincent Sheheen Nikki Haley
WSPA TV (Spartanburg)