Epoxy floor coatings discovery day
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Epoxy Floor Coatings Discovery Day. A Review of the Business Rob Kinealy Mike Fetch. Rob Kinealy. Director of Flooring at Organizers Direct Over 11 years in the decorative concrete business Owns and operates a concrete floor coating dealership in St. Louis, MO. What is it?.

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Epoxy Floor Coatings Discovery Day

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Epoxy floor coatings discovery day

Epoxy Floor CoatingsDiscovery Day

A Review of the Business

Rob Kinealy

Mike Fetch


Rob kinealy

Rob Kinealy

Director of Flooring at Organizers Direct

Over 11 years in the decorative concrete business

Owns and operates a concrete floor coating dealership in St. Louis, MO.


What is it

What is it?

Epoxy Floor System used to:

Protect

Beautify

Enhance

Comes in multitude of colors

3 Layer System


3 layer system

3 Layer System

Substrate = Concrete

Base Coat = Pigmented 2 part Epoxy

Flake = Colored Polymer chips

Top Coat = Polyaspartic


Market conditions

Market Conditions

  • One of the fastest growing categories in the construction industry

  • Industry is still considered young with tremendous growth potential


Market conditions1

Market Conditions

  • Technological advancements in both products and installation

  • New Products continue to enter the market

Shows Growth


Other applications

Other Applications

Basements

Restaurants

Factories

Warehouses

Retail Spaces

Car Dealerships

Gyms/Locker Rooms

Airplane Hangers

Auto Repair Shops


Installation

Installation

  • Requires 2 installers for average job

  • Typical install is 1 ½ days

  • Day 1

    • Fill cracks and other repairs

    • Profile/Grind concrete (not acid wash)

    • Mix base coat and spread on floor with squeegee and back roll

    • Throw chips into wet base coat (feeding the chickens)


Installation1

Installation

Day 2

  • Scrape floor in 2 directions

  • Collect loose chips

  • Mix, apply, squeegee and back roll top coat


The numbers

The Numbers

Costs

Retails

$4.50 - $6.00 ft. 2

Products $1.84 ft. 2

Labor$ .74 ft. 2

Total $ 2.58 ft.2

Margins

40-55%


The numbers1

The Numbers

Average Job

Example

600 ft.2 Garage

Product: $1104

Labor: $444 (24hrs. @ $18.50/hr.)

Misc: $50

Total: $1598

Sell: $3000 ($5.00/ft.2)

Margin: 47%

Average Residential Job is between 400-800 ft. 2


Potential

Potential

A 2 man crew can do 3 average jobs a week

$450,000/year

As your flooring business grows, so will your opportunities to Commercial and Light Industrial projects

On average, 40% of the revenue for garage only storage companies will be flooring


Live storage

Live Storage

FYI: Live Storage will currently calculate the square footage and price


Tools and investment

Tools and Investment

Professionally Installed floors require specialized tools

Basic tools & Painting tools $1K

Specialized Tools $10K-$12K

Trailer $3K-$5K

Total Investment of approx $12K-$15K


Financing

Financing

Here’s the Good News

  • No need to have $12K-$15K to get started

  • Spread your payments over 24-60 months

  • Use your capital for lead generation


Special tool offer

Special Tool Offer

Another Great Tool Offer

  • Used for edge grinding (standing not bending)

  • Save 15% if purchased separately

  • No financing available

  • Not necessary but a great tool


The brands we use

The Brands We Use

Base and Top Coat

Chips

Torginal

Largest Producers of polymer chips

Custom Blending

Multitude Colors

New an Innovative Products

  • Sika

  • Big name in commercial coatings

  • Been around for 110 years

  • 1 yr. manufacturer’s warranty

  • Exclusive in Residential floor coating

  • Proven products


The brands we use1

The Brands We Use


Sales marketing

Sales & Marketing

Samples

8 Colors with ¼” Chip

4 Colors with 1/8” Chip

Available in 4”x4” or 12”x12”

Brochure

First assorted box of 4”x4” is FREE


Training

Training

  • 1stqtr 2013 in our new training facility in Phoenix.

  • 1 week long

  • Hands-on Installation, sales, marketing, etc.


Questions

Questions

Call or Email Rob for Additional Information

636-299-2766

[email protected]


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