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Apartments.com Monthly Network Call May 10, 2011. dial in details. Tuesday, May 10, 2011 11:00 am, Central Standard Time Toll Free Call-In Number: 866-469-3239 Meeting number: 570 326 652 Login: https://classifiedventures.webex.com PASSWORD: AptsMay10
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dial in details Tuesday, May 10, 2011 11:00 am, Central Standard Time Toll Free Call-In Number:866-469-3239 Meeting number:570 326 652 Login: https://classifiedventures.webex.com PASSWORD:AptsMay10 BACKUP - http://www.classifiedventures.com/extranet And remember: • If you need to leave the call momentarily, please MUTEyour phone instead of using the “hold” button (*6) • Please announce your name and market when joining the call
Agenda • Traffic, Lead, and Sales Updates • News from the network • MyMedia New Features • Marketing Updates
Traffic, leads & sales update • Traffic • Current Updates • Leads • Make sure all leads are discussed with customers • Sales Update • Package sales • Ancillary Sales • Sales Successes
April 11 Visits: 9,205,528 • +4.4% from Mar’ 11 (8,816,345) • +61.1% from Apr’10 (5,715,284) • April 11 Leads: 1,237,659 • -5.2% from Mar‘11 (1,306,911) • +7.7% from Apr’ 10 (1,149,003) • April 11 Phone/Email Leads: 688,382 • +1.7% from Mar‘11 (677,203) • +35.7% from Apr’10 (507,435) • April Ave Property Views XXX Traffic Apartments.com continues to experience strength in our traffic and distribution channels
Highly qualified leads in April Each month Apartments.com delivers our customers value through exposure, click-throughs, and leads!
Sales review - April April Total Sales = 333 Network Newspaper Partners = 73 sales
Ancillary sales review - April MyMedia Sales Tallahassee Democrat 6 Anchorage Daily News 3 News-Journal (Wilmington) 2 Los Angeles Times 1 Washington Post 1 Baltimore Sun 1 Video Sales Chicago Tribune 2 Washington Post 2 Arizona Republic 1 Pensacola News Journal 1 Courier-Journal 1 Text4Info Sales Des Moines Register 2 Arizona Republic 1 Washington Post 1 Baltimore Sun 1 Ask your ASM how they can help you increase your local revenue by selling these products
featured product deadline dates To ensure first of month live FCL/FEL & PCL date …renewals are due 7 days prior to the end of every month. Make sure you renew your customers so they do not lose their current Featured positions. September 21 October 20 *November 17 *December 15 May 19 June 21 July 20 August 22 Orders received after these dates will be processed but not guaranteed to be live on the first of the month *Earlier due to holidays
News from the Network Welcome! • Katy Arnold: Lexington Herald-Leader • Michael Bennett: Orlando • Robin Davis: Orlando • Judy Kenyon: Modesto Bee • Rich Nguyen – LA Times
2011 Product & Sales Training Dates Monday & Tuesday May 23 – 25 June 27 – 29 July 25 - 27 • Designed to educate and train managers and sales executives on growing Apartments.com business in your market. Please join us…. Please contact your ASM to register for your next class! 11
Now offering a 2 part Introduction webinar training series. Each series focuses on assisting new reps and managers with sales and product knowledge. Apts.com 101 & 102 • Presenting Apartments.com • Best practices for selling • Sales talking points • Product Knowledge • Navigating the extranet • More! Upcoming Webinar Apts.com Sales & Product 101 & 102 Training Series 12
When: MonthlyFirst Session Starts this week! Apts.com 101 Date: Friday, May 13, 2011 Time: 12:00 pm, Central Daylight Time Meeting Number: 573 513 618 Meeting Password: Apts.com101 To join the online meeting Go tohttps://classifiedventures.webex.com Call-in toll-free number : 1-866-469-3239 Apts.com 102 Date: Friday, May 20, 2011 Time: 12:00 pm, Central Daylight Time Webinar Details to follow Two Part Apts.com Intro Sales Training Series 13
MyMedia Reminders • Live Demos are always the best way to sell this product. • Ask your ASM for your login if you don’t know it • Craigslist is only one of the many features this tool has to offer your customers. Don’t Forget: • Facebook Community Page • Community Newsletter • Digital Brochures • Resident Communication • Lots of features to get customers and prospects interested in MyMedia!
3rd Annual Roommate of the Year Contest is LIVE! Call for entries stage open through June 13 Apartments.com is once again searching for America’s best roommate! Promote the contest and one of your readers/visitors could win FREE RENT FOR A YEAR plus $10,000! 20
Facebook Social Search LiveRenters can now conduct a full search of Apartments.com listings without ever leaving Facebook! Stay tuned for your Social Media Toolkit to help promote the Apartments.com Social Search app and tell your customers about how Apartments.com provides value to their communities through social media 21
New Sales BrochureShipping the week of May 16New sell sheet inserts coming soon! 22
NAAJune 23-25thLas VegasApartments.com Sales SummitJuly 11-13thChicago Customer Party Details Date: Wednesday, June 22 Time: 7:00 pm – 11:00 pm Location: The Lounge at the Mix at Mandalay Bay RSVP: by Friday, June 17 to rsvp@apartments.com Email Invites will be available • More details will follow • RSVP to your ASM 23
Industry Insider • Apartments.com blog: • April 27: Win $1,000 if the Roommate of the Year is living at your apartment community Author: Tammy Kotula, PR and Promotions ManagerApril 25: Interactive Multifamily Marketing is now in session! Author: Maureen Boyle, Director of Marketing • May 3: The Value of Feedback Author: Catelyn Bergstedt, Consumer Product Specialist 24
Industry Insider (cont) • April Industry News: • MyNewPlace issued a press release April 10th saying that they are the fastest apartment search website, based on Google paid speed rankings. If you are questioned about this, here are a few facts you should know: • Apartments.com was listed last. This was due to the initial launch of the new site and we've already improved and will continue to improve. • AHL was not included. Had AHL been included they would have been #3. • Speed of site has no effect on the quality of listings. Apartments.com still is the leading apartment search solution.
Join us Next Month… 2nd Tuesday, every month June 14, 2011 11am Central