Segmentation target market positioning sel loffvacations com
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Segmentation Target market Positioning Sel loffvacations.com. Prepared by Inna Sarkisova Sachin Pandey Prathmesh Ghag Alisa Orlova TOUR 9620 Group # 1. SellOffVacation.com – about us. History Started in 1979 as "Dream Vacations“

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Segmentation Target market Positioning Sel loffvacations

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Segmentation target market positioning sel loffvacations com

SegmentationTarget marketPositioningSelloffvacations.com

Prepared by

Inna Sarkisova

SachinPandey

PrathmeshGhag

Alisa Orlova

TOUR 9620

Group # 1


Selloffvacation com about us

SellOffVacation.com – about us

  • History

  • Started in 1979 as "Dream Vacations“

    - In 2000 became Selloffvacations.com as transactional website was launched

Location

- 45 locations across Canada

20 offices in Ontario

5 offices in Quebec

5 offices in Nova Scotia


Market segmentation

Market segmentation

Geographic

Africa, Canada, Caribbean, Europe, Mexico, South America, The United States

Demographic

Family vacations, group travel, adults only, luxury 5 star vacations


Market segmentation1

Market segmentation

Psychographic

  • beach

  • casino

  • city

  • Disney

  • hedonism

  • romantic

  • golf

  • cruise

  • scuba

  • spa

  • wedding

Behavioural

all-inclusive

Christmas

New Year

Honeymoon

January

March Break

Reading week

Spring break

summer

winter

last-minute

VACATIONS


Target markets

Target markets

  • Families (packages and all-inclusive vacations)

  • Independent adult travelers (flights, hotels, cars, insurances)

  • Elite clientele

  • Groups (by interest, incentive, religious, sport, student, wedding services)

    http://byog.selloffvacations.com/home/index.sv


Market positioning

Market Positioning

  • Lowest prices guarantee

  • Most trusted website in Canada

  • Reliable and friendly service

    http://www.selloffvacations.com/default.asp


Improvements

Improvements

  • 24/7 customer service (as Canada is in 6 time zones )

  • One clear advanced search form (by destination, by interest, type of holidays)

  • Create possibility of website search and link to sustainability

  • Planning tours that minimize harmful environmental, economic and social impacts


Improvements1

Improvements

  • Statistics Canada website

    http://www41.statcan.gc.ca/2007/4007/grafx/htm/ceb4007_000_2-eng.htm


Sustainable practices

Sustainable Practices

TNS Canada website: “Almost two-thirds of travelers are concerned with global warming, loss of natural habitat and eco-systems, and the use of child labour in the third world countries” http://www.tnscanada.ca/conferences/ttra/ttra-2007.pdf

  • Paperless working environment – use digital content management system

  • New packages for disabled people – tours across Canada with discount


Sustainable practices1

Sustainable Practices

  • Cooperation with sustainable suppliers – the USA hotels and airlines

    http://www.gayot.com/hotels/bestof/top10/10best_greenhotels_us/bardessono-yountville-california.html

  • Hyatt, Fairmont, Marriott – already sustainable

  • Bardessono – Napa Valley, CA – 900 solar panels, reclaimed wood used in construction

  • Element New York Times Square West - faucets are water efficient, Don Not Disturb magnets are eco-friendly and recycable


Sustainable practices2

Sustainable Practices

  • Scuba-diving niche – Jamaica has nearly 479 square miles of coral reefs http://traveltips.usatoday.com/coral-reefs-jamaica-1380.html

  • Coral reefs are destroyed by temperature increase, hurricanes and overfishing.

  • Global Coral Reef Alliance – non-profit organization dedicated to restoring and protecting coral reefs - www.globalcoral.org

  • Donating 5% of company revenue to the restoration of coral reefs in Jamaica


Segmentation target market positioning sel loffvacations

Thank you!!!

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