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S2S Softysys-Digital Marketing

Advertising is the tool of marketing which gives a firm a competitive advantage. Advertising your product and services needs a lot of consideration in order to reap the fruit of profit.

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S2S Softysys-Digital Marketing

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  1. Digital Marketing Introduction to Digital Media Marketing Presented by S2S Softsys

  2. We’re Creating a World Without Boundaries, Where Performance is Power. S2S was founded by CPA marketing pioneers to bring a higher level of performance to the affiliate network industry. • We do it by serving as a point of connection between leading advertisers and successful, high quality publishers across existing and the latest emerging online channels. And by serving both sides with latest tracking and quality assurance technology, and expert, one-on-one support to increase success for all. About S2S

  3. What is Digital Marketing? • Search Engine Optimization • Paid Marketing • Social Media Marketing • Job Opportunities What we learn in Presentation ?

  4. Digital marketing is marketing that makes use of electronic devices like desktops, laptops, phones and tabs. • Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks. What is Digital Marketing ?

  5. 85% of consumers search online before purchasing a product or service. • More than 1 billion queries on search engines per day • 65% of the consumers depends on peer recommendation via social media • Billion+ users on social media sites Why Digital Marketing ?

  6. Search Engine Optimization (Organic) • Search Engine Marketing (Paid) • Social Media Marketing • Web Analytics Digital Marketing Module

  7. 1 - Understanding Search Engine 2 - Understanding Search Engine Optimization (SEO) 3 - Keywords Analysis and Research 4 - One Page Optimization 5 - Off Page Optimization 6 - Local SEO 7 - Creating SEO Strategy Search Engine Optimization

  8. Marketing method to achieve top positions on paid results by bidding for keywords. • Paid marketing can be classified as • Pay Per Click Advertising • Display Marketing • Video Marketing • Remarketing • Shopping Ads Search Engine Marketing

  9. Basics of Search Marketing • Adwords Campaign Creation • Adgroups, Ads and Ad Types • Keywords and Bidding • Display Marketing Campaign • Remarketing Campaign • Mobile Campaign • Video Marketing • Conversion Tracking and ROI • Reporting Paid Marketing Modules

  10. Understanding Social Media Marketing • Marketing on Social Networking Websites • Session : Marketing through www.facebook.com www.twitter.com www.linkedin.com www.youtube.com www.slideshare.com • Viral Marketing • Creating Social Media Marketing Strategy Social Media Marketing

  11. Introduction to Social media marketing • Facebook marketing • Twitter marketing • LinkedIn marketing • Pinterest marketing • Social Bookmarking and Sharing • Video Marketing • Blogging • Conversion tracking and Goals Social Media Modules

  12. Digital marketing professionals salary will be between 10K to 50K+ based on various factors. • Common Job Profiles • SEO Professional • Adwords Account Manager • PPC Marketer • Social Media Specialist • Digital Media Specialist • Web Analytics Specialist • Freelancer Careers in Digital Marketing

  13. S2S Softysys 18/1 B, 3rd Floor, Kaikondrahalli, BellandurNear Raj Motors Bangalore, India-560 103 Phone no: 9180 3301 3060 Get in Touch

  14. If you like the presentation share it with friends on social media Thank you

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