Licensing for music

1. Licensing for music

2. Ourproposal An artistcarries out hisactivity in 2 areasmainly: • his work, which can be describedas: - classical: new CD’s production and publicitycampaign, live shows, videos, tv performances - innovative: new book’swritings, film’sdirection, cultural activities and no profit sharings • his image - testimonial for commercials - hisname and hisimage’slicensing and utilisation for commercials, both in terms of licensing and sponsorship

3. CD album Licensing Live shows Videos Branding Books ARTISTA Testimonial Film directions TV performances Sponsor Cultural works

4. The artist’simage Please find herewith below some of the biggest business opportunities for the artist and his image: Licensing - his name, his image and his lyrics’s licensing for lot of objects such as t-shirts, cups, dishes… Sponsorship - his image and his music’s licensing for a new product advertisement or the re-launch of an existing article … and lot of other activities such as Panini little figures collection, gadgets, different lyrics utilizations, photos and event performances … both in Italy and outside of Italy

5. Some difficulties Over the last yearspeopledevelop, or it’sbetter to say, peopletry to developdifferentactivitiesworking on the artist’s image but, after the initialenthusiasm, lot of difficulties come out dayafterday. Partner companies and artist’sminds are verydifferent: The company, due to the large investment involved, doesn’t easily work on licensing and limitation, and they accept to discuss about all these matters only in the contractual phase. The artist, evenifeconomicaladvantages are takenintoconsideration, runslot of riskswhilegivinghis image for a product. How does production go? Whichis the quality’slevel? …he wants to keep situation under control ‘til the end…

6. An externalinterventionis the key It’sveryimportant to take intoconsideration an externalintervention for suchactivities; in fact, this «world» can be veryinterestingpotentiallytalking and for new business exploring, butithas to be developedday by daythanks to professionalitieswhichcannot be contemplated in the music area. GMC & Associati offers a multi-discipline and specificexperience: • direct relation with the artist and his special «original» requests • discography, large distribution, licensing and publishingmarket’sknowledge • trading, litigations and economic account analysis’scompetence

7. Why GMC & Associati? Artists and peoplewhohavedirect relation with artists: - music companies - publishing music companies - legals - collecting companies - music manager People who can directly or indirectly stipulate agreements: - licensingagencies - promo agencies - advertising agencies - big distribution companies - luxury companies - media centers - periodicalpublishers - foreigncontacts and agencies

8. Whynotdirectcontact? The artist or one of the companies involved has no interesting convenience in managing directly the contact because: • this is not «core business»: this means that there are few resources to employ and a very little time to work on the project • total absence of professional people, in the discograhy market, with specific know-how on this matter • in order to correctly and largerly develop this area, people involved have not to work with a licensing agency only, but they imperatively have to enlarge their position, both in Italy and outside of Italy • in the end, people involved have to work on every available sector, bearing in mind that every sector is very different from another one for rules and tasks.

9. Giuseppe Cuneo GMC & Associati srl Cell 348711990 g.cuneo@gmceassociati.it Thankyou