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Your e-Marketing Solution DailyCamera.com and Its Family of Web Sites. Want to Make an Impact?. Visit your target market where they work, shop and play with DailyCamera.com, BroomfieldEnterprise.com, ColoradoDaily.com and BuffZone.com. The stats:

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Your e marketing solution dailycamera com and its family of web sites l.jpg

Your e-Marketing Solution DailyCamera.com and Its Family of Web Sites


Want to make an impact l.jpg
Want to Make an Impact?

Visit your target market where they work, shop and play with DailyCamera.com, BroomfieldEnterprise.com,

ColoradoDaily.com and BuffZone.com.

The stats:

A full 93% of market adults access the internet monthly ... that’s 172,800 consumers.

154,900 Boulder-Broomfield adults surf the Web every day.

50% of DailyCamera.com visitors are locals.

Our sites attract more than 3 million page views and more than 550,000 unique visitors monthly.

Our sites have more than 212,600 registered users and that number grows by about 1,000 every month.

A quarter of our visitors spend 10 minutes or more per visit consuming news and advertising information.

“Everybody reads your Web site. You guys have

the best Web site around.”

--Stan Garnett, City of Boulder District Attorney

Sources: 2009 Omniture; 2008

Wilkins Research, Base = 186,400 Boulder/Broomfield adults


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Online Consumers

Boulder/Broomfield online consumers are voracious ... 74%

have shopped or purchased online in the past 30 days!

Nine-of-10 are:

Dining out each month

Shopping hardware and home improvement stores

Shopping for clothing and accessories

Purchasing office supplies

Using health and medical services

Eight-of-10 are:

Attending community events and festivals

Hiking, camping or rock climbing

Seven-of-10 are:

Purchasing liquor

Attending concert and live performances

Shopping for computer hardware and software

Shopping for sporting goods

Using auto repair services

Shopping book stores

Shopping for lawn and garden supplies

Taking weekend getaways

Six-of-10 are:

Shopping for music and videos

Shopping for auto and tire supplies

Source: Wilkins Research 2008

Base: Camera Online Family visitors who shopped and purchased online in the past 30 days.


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DailyCamera.com Delivers the Lion’s Share

In the past 30 days, 60,900 Boulder/Broomfield consumers have visited a DailyCamera.com Web site.

That’s more than 9News.com and DenverPost.com.

Of our online readers:

72% are ages 25 to 54

92% are college-educated

74% are employed

50% have household incomes of $75,000

or better

77% own their homes

38% are newcomers

44% have children living at home

Source: Wilkins Research

Base = 186,400 Boulder/Broomfield adults

Note: this is merely a snapshot of the Camera’s family of web site visitors. This survey was limited to the Boulder Valley and Broomfield County geographic area.


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Banner Advertising

Whether your online advertising is designed to drive customers to your retail locations, send them to your Web site or increase your top-of-mind awareness, your advertising belongs on DailyCamera.com, ColoradoDaily.com, BroomfieldEnterprise.com and BuffZone.com.

Target specific news stories/features, sections, sites, reader demographics, time of day or day of week.

1. Big Box - ad location on all pages

Ad size: 300 pixels by 250 pixels

Home Page . . . . . . . . . . . . . . . . . . . . . . . . . . $35 CPM

Targeted Sections, inside pages . . . . . . . . . .$30 CPM

Run of site . . . . . . . . . . . . . . . . . . . . . . . . . . . $25 CPM

2. Leaderboard - ad location on all interior pages

Ad size: 728 pixels by 90 pixels

CPM

Targeted Sections, inside pages . . . . . . . . . . $25 CPM

Run of site . . . . . . . . . . . . . . . . . . . . . . . . . . . $20 CPM

Advertising design requiring more than two hours of design/development time will be billed at $50/hour.

2

1


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e-Coupons

E-coupons deliver targeted reach at its best. More than 50,000 adults have opted to receive e-mail advertising from the Camera. These are active, eager consumers … just waiting to hear from you.

Investment: $75 CPM for e-mail to entire database or an additional $10 CPM for targeted options

Size: 650 pixels x 700 pixels

Scheduling: 10 days prior to launch; art due 5 days prior; subject to availability

Minimum Send: 2,000

Targeting Options:

You can select the entire database, or target by interests, geography, gender, income or age as well as interests including automotive, boating, books, cooking, decorating, electronics, entertainment, gardening, golf, health and fitness, home improvement, music, outdoor activities, shopping, sports, stocks, technology and the Internet, travel.

“I got a call 5 minutes after the e-saver went out and my staff had a call this a.m. So, yahoo!” --Kristen Tucker, Curves, North Boulder


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e-Notes

E-notes provide high visibility and immediate impact like no other advertising vehicle. They are great for coupon offers, special events, grand openings and new product offerings. E-notes average 18,891 impressions per day.

Your e-note will appear on the front page, top center, of the Web site for three seconds with a fly-out to a banner ad in the right-hand rail, offering a direct link to your Web site. The e-note offers three impressions per day, per unique user. The fly-out ad remains on the site all day.

Investment: $300 per day, subject to availability

Size:

Post-It Note - 300 pixels x 250 pixels

Fly-out ad - 180 pixels x 150 pixels

Scheduling and materials: 5 business days prior

To run date

“Thank you for allowing us to run a Sticky Note on the home page! Traffic to our Web site quadrupled on that day and we got a bunch of comments and phone calls. It made a huge splash!”

-- David and Holly Hansburg, owners/directors, Rocky Mountain Day Camp


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Online Event Package

The Online Event Package packs a wallop ... your investment includes:

1. One e-post it note with an exclusive run on the home page, up to 30,000 impressions.

2. 20,000 big box or leaderboard run-of-site impressions with up to three days of great coverage. Additional impressions can be purchased for $15 CPM within seven days of the first run.

Investment: $600, subject to availability

1

2

or 2


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Online Contests

Online contests have been gaining momentum – and popularity – for the past several years, particularly in our wired market. Exclusive sponsorships are available for various placements, content, sections and contests.

Take advantage of this unique, targeted advertising opportunity. Sponsorships are available for NCAA March

Mania, NCAA College Bowl, PGA Golf, NFL Football and NASCAR racing and include:

Naming rights (i.e., Joe’s Diner U-Pickem March Mania)

Online ads on the entry page, as well as throughout our Web sites

In-paper ads in the Camera and Enterprise

Investment

Racing Challenge – February – November, $300 per month

College Basketball – March – April, $300 per week

GrandSlam Golf – April, June, July & August, $300 per month

Pro Football – September – February, $300 per week

College Bowls – December – January, $300 per week


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Web Development

Our Online Products Specialist, Libby Niemi, can help you

with the following:

  • Web site Creation

  • Interactive Strategy

  • Online Advertising Strategy

  • Email Campaigns

  • Search Optimization

  • Pay-Per-Click

  • “Libby, your level of expertise was greatly appreciated. It was apparent you had our both our Web development needs and marketing objectives understood.”

  • -- Brent Heintz, vice president/associate publisher Music Maker Productions

  • Contact Libby at 303.473.1387 or [email protected]


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Quantifiable Results.Quality Interaction.Targeted Reach.Active Consumers.What are you waiting for?Online advertising is affordable, trackable and effective. Call your account executive or 303.473.1272.


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