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Workshop: Making Social Media Work For You

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Workshop: Making Social Media Work For You. Who is your audience? general public/local community partners/funders potential volunteers youth . Breakdown of registered users by site Facebook: 400,000,000 registered users Twitter:  75,000,000 registered users

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Presentation Transcript
slide2

Who is your audience?

    • general public/local community
    • partners/funders
    • potential volunteers
    • youth
slide4

Breakdown of registered users by site

    • Facebook: 400,000,000registered users
    • Twitter:  75,000,000 registered users
    • LinkedIn: 50,000,000registered users
    • Volunteermatch
    • Idealist.org
    • Blogs (Blogger, Wordpress, etc.) 346,000,000 readers world-wide
slide5

Yahoo! Groups - Used by RRC\'s partner neighborhood association

  • Google Groups/Docs - Used by NWR Board of Directors/committees
  • Google Business Center - Manage directions to your location and other info. about organization as it appears on Google Maps
slide7

Wikipedia - RRC manages its page

  • Local Online Social Networks
    • Yelp
    • Atlanta Journal-Constitution "Do Good Channel"-place for local nonprofits
what can we learn from these numbers
A movement away from searching for things to using our social networks to make new discoveriesWhat can we learn from these numbers?

http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html

slide9

Evaluating the success of your social media activities

    • Track everything-spreadsheet
    • Website stats-Google Analytics
    • Facebook-Insights
      • Facebook\'s ready-made spreadsheets ("Export Data" feature)
slide11

Facebook-Insights

    • ("Export Data" feature)
slide12

Make things as easy

    • Hootsuite, Tweetdeck-update multiple sites simultaneously, schedule postings in advance
    • Google Alerts-find out when you\'re mentioned online
      • alerts.google.com
    • Google Analytics-subscription sent to your e-mail
      • analytics.google.com
    • Make social media part of the culture of your business
slide13

Goals

    • Listening to your audience, engaging your audience, expanding your audience
    • In-house community building and creating new avenues for communication between you and your staff
slide14

Looking Forward

    • Maintaining traditional lines of communication with members of your community
    • Solving offline social communication failures with online social media connections
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