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Workshop: Making Social Media Work For You PowerPoint PPT Presentation


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Workshop: Making Social Media Work For You. Who is your audience? general public/local community partners/funders potential volunteers youth . Breakdown of registered users by site Facebook: 400,000,000 registered users Twitter:  75,000,000 registered users

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Workshop: Making Social Media Work For You

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Workshop making social media work for you l.jpg

Workshop: Making Social Media Work For You


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  • Who is your audience?

    • general public/local community

    • partners/funders

    • potential volunteers

    • youth


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  • Breakdown of registered users by site

    • Facebook: 400,000,000registered users

    • Twitter:  75,000,000 registered users

    • LinkedIn: 50,000,000registered users

    • Volunteermatch

    • Idealist.org

    • Blogs (Blogger, Wordpress, etc.) 346,000,000 readers world-wide


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  • Yahoo! Groups - Used by RRC's partner neighborhood association

  • Google Groups/Docs - Used by NWR Board of Directors/committees

  • Google Business Center - Manage directions to your location and other info. about organization as it appears on Google Maps


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  • Wikipedia - RRC manages its page

  • Local Online Social Networks

    • Yelp

    • Atlanta Journal-Constitution "Do Good Channel"-place for local nonprofits


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A movement away from searching for things to using our social networks to make new discoveries

What can we learn from these numbers?

http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html


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  • Evaluating the success of your social media activities

    • Track everything-spreadsheet

    • Website stats-Google Analytics

    • Facebook-Insights

      • Facebook's ready-made spreadsheets ("Export Data" feature)


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Website stats-Google Analytics


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  • Facebook-Insights

    • ("Export Data" feature)


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  • Make things as easy

    • Hootsuite, Tweetdeck-update multiple sites simultaneously, schedule postings in advance

    • Google Alerts-find out when you're mentioned online

      • alerts.google.com

    • Google Analytics-subscription sent to your e-mail

      • analytics.google.com

    • Make social media part of the culture of your business


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  • Goals

    • Listening to your audience, engaging your audience, expanding your audience

    • In-house community building and creating new avenues for communication between you and your staff


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  • Looking Forward

    • Maintaining traditional lines of communication with members of your community

    • Solving offline social communication failures with online social media connections


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Questions?


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