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State of the Emergency - PowerPoint PPT Presentation


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State of the Emergency. Georgia is at risk for manmade and natural disasters: Severe thunderstorms, tornadoes & flooding Tropical storms & hurricanes Winter ice storms Threat of terroristic attacks & pandemics. Are Georgians Ready?. When surveyed:

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State of the Emergency

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www.ready.ga.gov


State of the Emergency

  • Georgia is at risk for manmade and natural disasters:

    • Severe thunderstorms, tornadoes & flooding

    • Tropical storms & hurricanes

    • Winter ice storms

    • Threat of terroristic attacks & pandemics

www.ready.ga.gov


Are Georgians Ready?

  • When surveyed:

    • Almost 80% of Georgians responded that they don’t have the key components in place to survive independently for 72 hours

      • Only 30% of Georgians know they should be prepared for 72 hours

      • 70% have no emergency plan

      • Nearly 1/3 don’t have extra food & water

www.ready.ga.gov


Get Ready Georgia

  • Ready Georgia launched January 2008:

    • Promotes emergency preparedness statewide

    • Targets individuals, families and businesses

    • Localizes and builds on national Ready campaign

  • Goal: Generate action to ensure more Georgians can survive for 72 hours on their own following disaster

www.ready.ga.gov


Successful Messaging

  • One Year Post Launch

    • Households aware of Ready Georgia were twice as prepared than those who were not

  • Of those aware of Ready Georgia

    • 48% of households were fully prepared for a large-scale emergency

    • Only 20% of households were before campaign launch

www.ready.ga.gov


Ready Georgia

  • Educates & empowers Georgians to prepare for & respond to emergencies with three simple steps:

    • Get a kit

    • Make a plan

    • Be informed

www.ready.ga.gov


Prepare

  • Create a Ready kit of emergency supplies

  • Customized lists can be made by creating a Ready Profile online

  • Items are easily accessible & affordable

www.ready.ga.gov


Plan

  • Develop a communications plan

  • Customized plans with meeting places & contact information can be made by creating a Ready Profile online

  • Include elderly loved ones in plan & have out-of-town contacts

  • Plan for pets as well

www.ready.ga.gov


Stay Informed

  • Be informed about potential threats to your area & how to respond

  • Georgia is susceptible to nearly every type of disaster

  • Know your disaster risks & insurance policies

  • Monitor news & listen to NOAA warnings

www.ready.ga.gov


Family Preparedness

  • Families should plan together so that children know what to do

  • ReadyKids: games & videos

    to help children understand

  • Consider special needs of all

    family members, including pets

www.ready.ga.gov


Business Preparedness

  • Pandemics, Floods, Terrorist Attacks

  • Customizable “Ready Your Business” guide available online

  • Business Continuity video & presentation

www.ready.ga.gov


Communications Campaign

  • Broadcast and print PSAs and advertising

  • Georgia-specific Web site

  • Online toolkit for use by local organizations

  • Public relations and media outreach

  • Public and private partnerships

    • The Home Depot

    • EMAs

www.ready.ga.gov


Engaging through Social Media

  • Facebook

  • Flickr

  • Twitter

  • YouTube

www.ready.ga.gov


Time to Take Action

  • You are your family’s first line of defense

  • Everyone should be ready, it’s easy and affordable

  • Take action:Get a kit, make a plan, be informed

  • A solution:www.ready.ga.gov

www.ready.ga.gov


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