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SWSOFT GLOBAL HOSTING SUMMIT 2006. Integrated Automation and Billing Solution. Doug Johnson, Oleg Shaikhatarov June 1, 2006. HSPcomplete Background. 2000 - development started in Singapore Virtuozzo needed management tools Create and manage VPSs Application templates Billing, monitoring

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SWSOFT GLOBAL HOSTING SUMMIT 2006

Integrated Automation and Billing Solution

Doug Johnson, Oleg Shaikhatarov

June 1, 2006


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HSPcomplete Background

  • 2000 - development started in Singapore

    • Virtuozzo needed management tools

      • Create and manage VPSs

      • Application templates

      • Billing, monitoring

  • 2001 - focus on hosting providers

    • First customer: Usonyx

  • 2002 - June - HSPcomplete 2.0

    • Reseller features

    • Payment gateways

    • Packaged solution


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HSPcomplete Background

  • 2003 - Plesk integration begins

    • Combination of shared and VPS hosting

  • 2004 - September - HSPcomplete 3.0

    • Integration with SiteBuilder

    • International focus

  • 2005 – HSPcomplete growth

    • SiteBuilder, SWsoft KA Integration

    • Providers in 35 different countries

      • Multi-lingual notifications

      • International domain names

      • Bank transfer payments

  • 2006 – Expansion and growth


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HSPcomplete Principles

  • Providers need an easy-to-deploy automation solution

    • Integrate all systems

    • Deliver all common hosting services

  • HSPcomplete requirements

    • Completely integrated solution

    • Works out of the box

  • Revenue generation is part of a control panel’s job

    • Upgrade users directly from maintenance screens

    • Equip administrators with marketing messages and promotional tools


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HSPcomplete Functional Architecture

Provider Control Center

Reseller Control Center

Customer Control Panel

Customer Storefront

Extended Systems

30+ Domain

Registrars

Firewall & Load Balancer

50+ Payment

Gateways

Hosting Servers

Web Site

Builder

Web

Hosting

E-mail &

Webforward

Hosting

VPS

Hosting

Dedicated &

Co-location

DNS

Service

Monitoring

Help Desk

Accounting

Online store

CRM

Ext. Applic.

DataBase

Distributed Storage

Management Servers

Extended Systems


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HSPcomplete Business Benefits – Cost Savings

  • Costs and Prevention

    • $3 / customer / month

      • Reported cost for a large, well-known service provider to complete routine tasks that are automated by HSPcomplete

      • Includes: changing passwords, adding / deleting mailboxes, updating contact information, managing mailbox sizes, monitoring storage, answering questions such as “Is my service ready yet?”

    • $2 / customer / month

      • Reported cost for a large telecom carrier to manually create bills and process checks

    • 5% of revenue

      • Reported cost of uncollectible revenue without a fraud checking system like that provided in HSPcomplete

    • $2,000 / month

      • Reported online advertising cost of a medium size hosting provider

      • HSPcomplete provides tools for up-selling customers


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HSPcomplete Business Benefits – Increased Revenue

  • Revenues and Retention

    • $25 to acquire each customer

      • Reported acquisition cost per customer

      • HSPcomplete automatic renewals and rapid provisioning improves customer retention by up to 5% per year

    • 10% revenue increase

      • Amount of money service providers can make by making upgrades easily available to their customers

      • HSPcomplete provides upgrade capabilities directly from the customer control panel

    • 6 extra months of revenue

      • Internally developed solutions can take 6 months to 1 year to deploy

      • HSPcomplete deployment can be completed in 2 weeks


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HSPcomplete in Production – eApps – Rick Lingsch

  • eApps decision to automate

    • Needed “ERP” system to meet aggressive growth plans

    • Standardized technologies and business processes

    • Wanted vendor dedicated to hosting industry

  • Implemented HSPcomplete as sole platform in June 2004

  • About eApps

    • eApps is a premier provider of managed hosting services specializing in mission critical web applications using Tomcat and JBoss Java application servers, relational databases, and other advanced technologies

    • Offering consists of VPS and dedicated, no shared

    • Service and support is demanding for these users

    • We package many of our applications ourselves


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HSPcomplete in Production – eApps – Rick Lingsch

  • Virtuozzo and HSPcomplete Integration Benefits

    • Self service functions allow customers to do more, without our help

    • Billing integration allows us to deploy services quickly

    • Support staff effectiveness is maximized through standardization and Provider Control Interface

  • eApps – Looking ahead

    • Doubled revenue since June 2004

    • 2,500+ VPS customers on HSPcomplete (and growing)

    • HSPcomplete foundation will help us:

      • Deliver new and improved offerings

      • Grow revenue faster than headcount


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HSPcomplete 3.3+ PRIORITIES

  • Do What Customers Want

    • Effective tracking of feature requests

    • Product community

    • Get feedback on early stages

  • OPEN with OPEN FUSION

    • Impossible to implement everything

    • Modular design and documented API

    • Easy accessible samples and documentation

  • International ready

    • Automate providers in 40+ countries

    • From solid markets like US and Germany to South Africa, Korea and New Zealand

  • Improve quality and usability

    • Better QA process and longer release cycles

    • Simplify interface and make it standard

  • Improve scalability

    • Automation is needed to help you grow

    • More customers means more load

    • Dedicated team working on architectural improvements and optimization


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What’s new in HSPcomplete 3.3

  • SOAP API

    • Standard XML-based API

    • Language and platform independent

    • Can be called from remote server

  • SDK with docs and samples

    • Customization techniques with samples

    • Plug-ins how-to with samples (payment, anti-fraud, promo, domain and dns)

    • Migration toolkit

    • SOAP API reference

  • PHP shopping cart-like online store

    • Based on SOAP API

    • Can be installed on remote server

    • Can be used as a sample for creating any kind of shopping cart to plug into HSPcomplete


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What’s new in HSPcomplete 3.3 (continued)

  • Improved Plesk/Virtuozzo/SiteBuilder support

    • Virtuozzo Zero-Downtime Migration (ZDTM)

    • Virtuozzo EZ templates (Linux) and .efd templates (Windows) management

    • Plesk Domain Aliases, Application Vault and Plesk Desktop management

    • SiteBuilder for Windows 3.1

  • Improved Domain/DNS services

    • Bulk domain registration

    • WHOIS privacy support

    • Unlimited TLDs/registrars with different pricing

    • Provide resellers with their own registrars setup

  • Many billing improvements

    • Complete set of billing reports

    • Move subscriptions between accounts

    • Cancellation requests management

    • Mass print PDF invoices and more


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What’s new in HSPcomplete 3.3 (continued)

  • HSPcomplete management node clustering

    • Possibility to install HSPcomplete on multiple servers to handle 100,000s customers

    • Allows fault-tolerant setup with monitoring and load balancing

    • HSPcomplete Advanced Configuration Manual included

  • Integration with 3rd-party helpdesk systems

    • Kayako SupportSuite and Cerberus Helpdesk integrated

    • Integration based on SOAP API

  • Integration with Varilogix

    • Prevent fraud using automatic calling system

  • Improved User Interface

    • Improved browsing efficiency

    • Hide/show search and action bars

    • Export to Excel from any listing


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HSPcomplete Roadmap

4.0Beta

3.5Beta

3.4Beta

3.3Beta

4.0GA

3.3GA

3.5GA

3.4GA

June July Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July

Q3’06

Q4’06

Q1’07

Q2’07

Q3’07


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HSPcomplete Roadmap


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HSPcomplete 3.4 (OPEN FUSION)

HSPcomplete

Control Panel

Virtuozzo Power Panels

Plesk Control Panel

CP PROXY

Customization

Modules

3rd party

Application

Panels

OPEN FUSION Panel


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Wrap up and questions

Thank you for your attention.

Contact information:

Douglas Johnson

+1 703 995 6221, [email protected]

Oleg Shaikhatarov

[email protected]


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