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Creating Sustainable Transportation @ Universities. Brian D. Shaw Director of Campus Transportation & Parking. Where is UC?. UC Campus & Parking Locations. Where UC Employees Live:. Where UC Students Live:. How UC folks get to campus:. No silver bullet – consider all modes

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Creating sustainable transportation @ universities l.jpg

Creating Sustainable Transportation @ Universities

Brian D. Shaw

Director of

Campus Transportation & Parking

Sustainable transportation it s about choice l.jpg

No silver bullet – consider all modes

Let the individuals decide

Don’t give away parking

Use what you already have

Look for opportunities to improve

Lend a helping hand

Sustainable Transportation: It’s about choice

Developing programs l.jpg

2 Committees – Policy & Operations

Must have top level buy-in

Do not create programs in a vacuum!

Feedback, feedback, feedback

Take the show on the road

Developing programs:

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Policy – top level management, meets quarterly

Operations – mid-level managers, meets monthly

The Committees

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Go to them – Student Government, Advisory Committees

Unique issues and concerns:

Environmental Advocacy


Late Night


Student Involvement

Building the case for demand management the facts l.jpg

Parking: $30-100/month

CTA monthly pass: $75

METRA monthly pass: $52.65-197.10

South Shore monthly pass: $82.35-273.75

Gas costs over $3/gallon

Building the case for demand management: The facts

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$2,000/year to maintain/operate a space

Parking not priced to cover expenses:


Management, security, operations & maintenance

Demand management

Takes away land for other needs

The Truth about Parking

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Shifting the Demand on Campus from:

Driving Alone – cheaper, easier mode

Level the playing field

Make public transit cheaper than parking

Equalize parking rates across campus

Transit & Parking Goal: Getting the Balance Right

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Increasing demand for parking

Parking lots = Building sites

More buildings = More people

More people = More demand for parking

Implementing the Master Plan: The Transportation Impact

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Mitigating the Impacts

  • Two Complementary Strategies –

  • Higher parking rates –

    • disincentive to park on campus

    • provides funding for other modes of travel

    • Level the playing field

      • Make parking cost more than other options

  • Reduce demand for parking –

    • allow continued growth of University

    • minimizing impact to the surrounding neighborhoods

    • limit need for additional parking facilities

    • foster travel choice & flexibility

Strategies in action the solutions l.jpg

Increase parking rates

to equalize

stop subsidizing parking

Improve demand management programs

give people choice & flexibility of how to get to campus

improve each year with additional funding and program growth.

Heightened Enforcement

Compliment demand management

Strategies in action: The Solutions

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Adequacy of rates will be reviewed each year and adjusted accordingly based on these factors:

Taxes – previously unfunded

Management, security, operations & maintenance – previously under-funded

Demand management - new

Demand Management Efforts to be funded -

Base Program – FY 07

Improved Transit – FY 07

Shuttles – FY 08-09

Transit & Vanpool subsidies – FY 07-08

Other incentives – FY 09

New Parking Rate Formula

Why demand management l.jpg

Levels the playing field between driving alone and other travel modes

Provides travel choice & flexibility

Will build off existing efforts –

CTA, METRA & South Shore, evening buses, walkable environment, biking

Why Demand Management?

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Guaranteed Ride Home – Security travel modes

Occasional Use Parking – Flexibility

Car Sharing – Choice

Carpool/Vanpool parking – Incentive

Creating the Base Program – FY07

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Let the employee choose travel modes

Call it a “Transportation Allowance”

Use Pre-Tax program to pay for:




Keep allowance as taxable salary

Parking Cash-Out

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Partnership with CTA travel modes

Free to UC population

Open to anyone

Cost Effective

Community Relations

Connectivity to Rail Systems

Local Transit Program

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Safety and Security travel modes

Ability to do charters using UC buses

Para-transit service

Evening & Late-night transportation

Private Transportation Services

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Improving awareness of available options travel modes

Coordinating with UC Police

Do not deny a ride!

Safety & Transportation

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Partnering with UC Hospitals travel modes

CTA/Metra shuttle

Use of each others shuttle services

Help with parking


Partnerships & Coordination

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Vanpool development assistance – FY 07 travel modes

Marketing & Recognition campaigns – FY 07-08

Transit and vanpool subsidies – FY 07

Northside/Downtown express bus – FY 08

Red/Green “L” shuttle – FY 07

Incentives for bikers & walkers – FY 09

Improved bike storage – cages in garages

Discount gym memberships

Occasional transit usage

Shoes, equipment

Future program elements

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Use density plot to ID routes travel modes

Provide upfront discount to join

Free parking to vanpools

Get the word out

Bribe ‘em with food!

Vanpool Development

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Take advantage of road construction travel modes

Could motivate some to change mode

Provides help and options

Motivator: The Dan Ryan

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Save $! travel modes

Gas, wear & tear, insurance, parking

Quality of Life –

Make better use of commute time

Read, sleep, work, exercise, etc.

Reduce stress

Environmental benefits


Avoid the Ryan!

What’s in it for me?

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Long Distance Commuter – 10+ miles travel modes

Options – METRA, NICTD, CTA, Carpool and/or Vanpool

Short Distance Commuter - <10 miles

Options – Walking, biking, CTA, carpool, UC sponsored transportation (CTA & Evening buses)

We will help you figure it out!

Commute Examples

Contact info l.jpg

Brian D. Shaw travel modes

(773) 834-2714

[email protected]

Contact Info