Community Investment Support Program (CISP)

1. Community Investment Support Program(CISP) Presentation to EDAC September 26, 2006

2. CISP 2006/07 Allocation of Funds $40,000 (1) $33,910 (1) $177,376 (8) $455,200 (17*) $480,195 (20*) $150,000 (5) $187,015 (7) $879,607 (22) $1,893,570 (40) $40,000 (1) $233,730 (8) $266,846 (7)

3. CISP Update • Financial Lapsing • Efforts being taken to reduce lapsing for 2006/07 • First Claims required • Early identification of funds for de-commitment • Website Redesign • CISP site has been redesigned to allow for easier navigation and downloading of key documents • Redesigned Application Form • Form limits length of responses and improves integration with adjudication boards • Readiness Guide and Test • Developed in collaboration with EDAC • All applicants will be required to complete the test and provide it with their CISP application

4. CISP Calendar 2006-2007 • September 2006 • First Claims required • November 2006 • Nov. 17th: Disclosure of de-committed funds for 2006/07 and identification of “B” projects • Nov. 30th: 2007/08 Application Deadline • March 2007 • March 15th: Deadline for 2006/07 CISP Final Reports • March 31st: 2006/07 agreements expire • June 2007 • June 30th: Deadline for 2006/07 final claims

5. The Investment Continuum Level of Private Sector Support should increase along the continuum Step 2 Step 1 Step 3 Step 4 Step 5 Research to Identify Competitive Advantage Development of Community Profile Target Industry Sector Geographic Area Identify Marketing Strategy Executing the Plan Create Inventory of Foreign Owned Companies within Municipality Examine Growth Potential in Key Sectors Develop Sector Strategy Identify Firms with Retention and Expansion Possibilities Strategy Development and Implementation Capacity Building Step 6 Monitor, Evaluate, and Adjust

6. Priority Activities 2007-2008 • Capacity Building • All communities applying to CISP should be able to demonstrate the basics. • Ensure strength research is completed • Develop the tools to effectively present your municipality and service investors • Business Retention and Expansion • Approximately 80% of investment in Canada is through retention and expansion of existing foreign subsidiaries in Canada • Not all municipalities have the resources to run foreign investment attraction strategies abroad • Partnerships • Working within a regional partnership allows smaller communities to leverage larger opportunities • Many investors prefer researching regions as opposed to small individual municipalities

7. Trail, BC • Powell River, BC • Swift Current, SK • Winnipeg, MN • Kingston, ON • Welland, ON • Sherbrooke, QC • Summerside, PEI Best Practices • Several “best practices” have led to documented results: • CISP assisted with: • Researching strengths and weaknesses • Making best use of limited resources for low cost, high visibility marketing • Building regional alliances

8. Why measure the outcomes? • CISP mandate expires March 31 2009 • A five year extension will be dependent on ability to demonstrate the program has produced anticipated outcomes • Investment attracted and jobs created represent only “Ultimate Outcomes” • Much more needs to be captured…

9. Outputs and Outcomes • Training • Community profiles/Asset mapping • Marketing, aftercare and BR&E strategies • Initiatives by recipients (e.g. missions) • Post-Investment meetings, research • Reports, studies and tools Outputs • Enhanced capacity of Canadian communities to service investors • Enhanced linkages with site selectors and potential investors • Enhanced partnerships within and across communities • Measures to address aftercare issues • Identification of local investment community • Enhanced capacity to promote community as a location for investment via website and other medium Immediate Outcomes Within one year • Increased number of serious investment prospects • Increased knowledge of BR&E potential • Improved aftercare services Intermediate Outcomes Within 2 years Increased foreign investment in Canadian communities • Improved retention of existing foreign investment • Increased expansion of foreign investments • Increased Canadian employment and economic growth Ultimate Outcomes Between 3 to 5 years

10. Example 1: Training Completion of a training course Outputs • Increased understanding of the value of, and need for regional co-operation • Improved Knowledge of investment attraction practices • Increased understanding of how to evaluate the potential of investment opportunities • A clearer idea of roles and responsibilities at all levels (Fed/Prov/Municipal) • Ability to plan “next steps” Immediate Outcomes Within one year • Better tools to research and analyse local economic strengths and weaknesses • Increased knowledge of local Investment aftercare needs & attraction & expansion potential • Develop and implement investment, aftercare and BR&E Strategy Intermediate Outcomes Within 2 years • Aftercare issues addressed • Increased foreign investment in Canadian communities • Improved retention of existing foreign investment • Increased expansion of foreign investments • Increased Canadian employment, job creations and economic growth Ultimate Outcomes Between 3 to 5 years

11. Example 2: Investment Tools Research, Community Profiles, Website Outputs • Improved understanding of communities strengths • Improved community visibility • Improved ability to respond to investment inquiries Immediate Outcomes Within one year • Increased interest in the municipality shown by the foreign investors • Increased number of visitors to the community’s website • Increased number of investment inquiries • Increased number of serious investment prospects Intermediate Outcomes Within 2 years • Increased foreign investment in Canadian communities • Improved retention of existing foreign investment • Increased expansion of foreign investments • Increased Canadian employment and economic growth Ultimate Outcomes Between 3 to 5 years

12. Example 3: BR&E Strategy Develop BR&E Strategy Outputs • Identification foreign investors already established in the community by priority sectors • Initial meetings with investors • General understanding of sector strengths and priorities • Establish partnership with National investment network Immediate Outcomes Within one year • Address sectoral issues identified through meetings Intermediate Outcomes Within 2 years • Increased foreign investment in Canadian communities • Improved retention of existing foreign investment • Increased expansion of foreign investments • Increased Canadian employment and economic growth Ultimate Outcomes Between 3 to 5 years

13. Measuring Results: Next Steps • Improved Reporting Template • To better capture program successes, CISP management will redesign the CISP final report template • All successful CISP applicants (2006/07 and on) will be required to complete the template • Successful CISP applicants prior to 2006/07 are encouraged to complete the template

14. Contact John Hobbs Manager Community Investment Support Program – CISP Foreign Affairs and International Trade Canada Telephone: 613-944-3142 Fax: 613-944-3178 E-Mail: john.hobbs@international .gc.ca