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Are Paid Links Evil. A Tale of Propaganda and Fear, Uncertainty and Doubt. Michael Gray – SES San Jose – August 2007. Google is Not the Government. Don’t Listen to Corporate Propaganda. Google’s Version of Advertising. Google developed an algorithm based on links

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Are Paid Links Evil

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Are Paid Links Evil

A Tale of Propaganda and Fear, Uncertainty and Doubt

Michael Gray – SES San Jose – August 2007


Google is Not the Government


Don’t Listen to Corporate Propaganda


Google’s Version of Advertising


  • Google developed an algorithm based on links

  • They expect you to change your business model and implementations to compensate for flaws in their algorithm

  • Google made 1.12 billion dollar profit 2nd Quarter 2007

  • Google expects you to sacrifice income and profitability to compensate for their flaws

  • They expect you to do it for free!!!


The Trail of Lies for No-Follow

  • No follow was developed to combat blog spam

  • 3 Months after no-follow was widely adopted Google changed the rules

  • Google took advantage of the entire web publishing world for their own goals


What Constitutes a Paid Link

How can you know the context of the link


Why is Google Opposed to Paid Links

  • Paid Links Work

  • It’s nearly impossible to rank in any competitive SERP without paid links

  • … Unless you are Wikipedia

  • Google runs a competitive advertising product

  • By eliminating competition Google insures the profitability of their product


Creating Fear Uncertainty and Doubt

  • Google tries to convince you that by buying or selling paid links, you are breaking the law or being unethical

  • Google creates fear of losing your rankings and traffic by being removed from their index, if you don’t follow their guidelines


Google Has Overstepped it’s Boundaries

  • According to Google their mission is to “organize the world’s information”

  • Google’s mission is not to tell you how to build and implement your website

  • Google’s mission is not to tell you how to buy or sell advertising

  • Google’s mission is not to tell you how to run your business


thank you


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