Are paid links evil
1 / 11

Are Paid Links Evil - PowerPoint PPT Presentation

  • Uploaded on

Are Paid Links Evil. A Tale of Propaganda and Fear, Uncertainty and Doubt. Michael Gray – SES San Jose – August 2007. Google is Not the Government. Don’t Listen to Corporate Propaganda. Google’s Version of Advertising. Google developed an algorithm based on links

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Are Paid Links Evil' - ryanadan

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Are paid links evil l.jpg

Are Paid Links Evil

A Tale of Propaganda and Fear, Uncertainty and Doubt

Michael Gray – SES San Jose – August 2007

Slide5 l.jpg

  • Google developed an algorithm based on links

  • They expect you to change your business model and implementations to compensate for flaws in their algorithm

  • Google made 1.12 billion dollar profit 2nd Quarter 2007

  • Google expects you to sacrifice income and profitability to compensate for their flaws

  • They expect you to do it for free!!!

The trail of lies for no follow l.jpg
The Trail of Lies for No-Follow

  • No follow was developed to combat blog spam

  • 3 Months after no-follow was widely adopted Google changed the rules

  • Google took advantage of the entire web publishing world for their own goals

What constitutes a paid link l.jpg
What Constitutes a Paid Link

How can you know the context of the link

Why is google opposed to paid links l.jpg
Why is Google Opposed to Paid Links

  • Paid Links Work

  • It’s nearly impossible to rank in any competitive SERP without paid links

  • … Unless you are Wikipedia

  • Google runs a competitive advertising product

  • By eliminating competition Google insures the profitability of their product

Creating fear uncertainty and doubt l.jpg
Creating Fear Uncertainty and Doubt

  • Google tries to convince you that by buying or selling paid links, you are breaking the law or being unethical

  • Google creates fear of losing your rankings and traffic by being removed from their index, if you don’t follow their guidelines

Google has overstepped it s boundaries l.jpg
Google Has Overstepped it’s Boundaries

  • According to Google their mission is to “organize the world’s information”

  • Google’s mission is not to tell you how to build and implement your website

  • Google’s mission is not to tell you how to buy or sell advertising

  • Google’s mission is not to tell you how to run your business