Dentist

1. As a dentist, your most valuable assets are your patients. It's not just about bringing in new dental patients. To successfully start a dental marketing campaign, it is important to know the value of each patient to your practice. The total profit, delivered over time by those patients is what can break or make your dentistry business. If you want to keep a steady number of patients and grow your business, you need to know what makes them happy. Many Irish people now choose to have their cosmetic dental treatment abroad in countries like Turkey, Spain and Portugal. Dental clinics in some of these countries offering their patients savings of up to 70% on what Dublin has to offer. These countries may offer more value to their patients, which is why your practice should re-evaluate marketing strategies. New Dental Patients: Value for Money Most dental practices allocate a portion of their marketing budgets towards acquiring and locating potential new patients. The amount that should go towards attracting new patients will, of course, vary substantially from one dental clinic to another. It goes without saying that the dollars going into marketing efforts geared to attracting a new patient must not exceed that patient's lifetime value to the practice. Calculating the value of new patients is therefore a crucial component when determining how to allocate your marketing budget. However, marketing experts, have a widely ranging estimate when it comes to a new client's long-term value. Some experts have estimated the value at a few hundred dollars while others put it well above $10,000. A Wealthy dentist survey revealed that only a quarter of the 68 respondents had ever attempted to estimate the value of a brand new dental patient. Generally, the estimated value of new patients given by the respondents was in the range of $200 to $3,000, with per dental patient average of between $900 and $1,200. Calculating Patient Lifetime Value You need to know the lifetime value of each dental patient in order to build meaningful relationships with them. This way, you can structure and market your practice strategically with the goal of maximizing revenue and taking your business to the next level. The concept of Customer Lifetime Value or CLV is an estimation of the total value of a customer to a business during the entire period you have an engagement. Customer Lifetime Value is a vital marketing tool for any business. It is particularly critical for businesses that are relationship-driven like dentistry. Among the factors to consider in estimating CLV for your particular clinic includes: * Lifelong relationship: Average time spent by a patient at your dental office. * Average Annual Value (Average annual revenue): The amount of revenue generated annually by each patient. * Client Referral Value: Patients referred by your average client. In calculating the lifetime value of an average patient, the following formula is useful: Lifetime Patient Value = Average Annual Value x Lifelong Relationship + Client Referral Value

2. The importance of patient lifetime value calculation Once you have an estimate of a new dental patient's lifetime value, it becomes possible to make decisions that are more informed in regard to advertising and marketing. You will certainly not want to spend more resources on acquiring new patients than what they bring to your dental practice in their lifetime. When you have a clear idea of the current worth of each new patient, it also gives you a guide client target figure that needs to be exceeded. If, for example, you think the new customer is worth $500 and you have invested $5000 in a patient postcard campaign, then, for you to consider your campaign a success, you will need to bring over 10 new patients. Alternative valuation method Another method of estimating the worth of a new dental patient is by asking yourself the amount of money you would be ready to receive from another dentist were you "selling" one of your patients. Would you, for example, be willing to receive less than $400? You would most likely ask for more. Often, dental patients who need emergency services tend to return to their regular dentist. In such a scenario, when calculating patient value, consider how you can convert that emergency patient into a regular one. Improve the lifetime worth of your dental patients and your dentistry office will become more valuable and successful. Conclusion Armed with how to calculate the value of your new dental patients and why you need to do the estimation, your dentistry practice will be in a position of making marketing decisions that are more informed leading to higher Return-On-Investment. The Customer Lifetime Value measurement methodology helps you in assessing the profitability of specific marketing and promotional efforts. It helps you decide which promotional efforts to keep or abandon. If you can enhance the lifetime value of each dental patient, your practice will experience steady gains in profitability over the long-run Many people do not know the importance of dental checkups. In fact, many people cringe at the mere mention of a dental check-up. This is a very negative view of what dentists do. Imagine going to the office with bad breath, or attending a party while your teeth are showing visible cavities. You can see that dentists play a very important role in our lives. However, going for a dentist check-up when you have a problem with your teeth is not good enough. What you need to do is to see a dentist more regularly. Here are some reasons why you shouldn't underestimate the importance dental checkups. - Dental Checkups Lead to a Correct Diagnosis In Good Time Many people don't realize the importance of dental examinations until they experience some type of gum pain. It is unfortunate that you can avoid this pain by having regular dental checkups. For example, a dentist can easily tell when cavities start to develop in your teeth or when a certain gum disease Smile Design Studio begins to spread in your mouth. This means that dentists can take corrective measures before any pain sets in. They can also fill cavities or clean your teeth. Dentists can also address other issues such as halitosis with require dental checkups. Dental Checkups Save You A Lot of Cash It is expensive to deal with dental problems and diseases after they occur. These issues and diseases can be quite inconveniencing as well. Can you imagine, for example, a professional singer wearing braces because she didn't visit her dentist regularly? This kind of dental situation can affect her career because braces will affect her singing performance. You can avoid similar situations by visiting the dentist more regularly. Do not wait until things are

3. irreparable for you to visit your dentist. Treating gum diseases, cavities and tooth decay among other kinds of dental problems with cost you more money than necessary if not treated today. - Dental Checkups Can Save Your Life and Help You to Keep Your Teeth More than 300,000 new cases of oral carcinoma are reported every year. Meanwhile, millions of people lose a tooth each day. You don't have to suffer the same fate. If you are at risk of developing oral cancer, you can treat it in time. You can also keep your teeth if they are in danger of falling out due to disease or decay. Regular dental checkups can help you keep your smile by identifying the problem and addressing it quickly. These are the main reasons why you should seriously consider going for regular checkups. They do not cost much nor do they take up much of your time. They are convenient, quick and practical. Remember, many unnecessary hassles come with avoiding regular checkups. Now that you know the importance of dental checks, you don't have to deal with any of these inconveniences. Let a dentist diagnose any problems and treat them if they exist. Call today and schedule your dental check-up.