Paolo Ranieri

1. Paolo Ranieri Steve Jobs

2. Steven Paul Jobs 1955-2011

3. 1973: Jobs attended Reed College for six months. • 1974: Jobs began working at Atari. • 1975: Jobs made a trip for India. • 1975: Jobs met Steve Wozniack.

5. 1973: Jobs attended Reed College for six months. • 1974: Jobs began working at Atari. • 1975: Jobs made a trip for India. • 1975: Jobs met Steve Wozniack. • 1976: Apple is incorporated by Jobs and Woziack.

6. April 1, 1976

8. 1976: Jobs and Woz started assembling Apple I computers in Jobses’ garage. • 1977: Mike Markulla invested in Apple 250.000 $. • 1978: Apple introduced the Apple II. Apple took off like a rocket

10. 1980: The Apple II became the first mass-market computer Apple became a symbol of the personal computing revolution

11. 1980: Apple went public, increasing Jobs’ net worth from dozens of millions dollars to over $200 million.

12. Wall Street December 12, 1980

14. 1980: Apple went public, increasing Jobs’ net worth from dozens of millions dollars to over $200 million. • 1983: John Sculley became Apple’s CEO • 1983: Apple was the 411st company of U.S.A

15. 411st of American companies The faster rise that the business world remembers.

16. Macintosh - 1984

17. 1984: Jobs introduced Macintosh. • 1984: Apple’s spot “1984” advertised Macintosh.

18. 1984 This spot uses the image of an anonymous heroin to symbolize the arrival of Macintosh on the market as a means of human’s liberation from conformity. The image of the big-brother is an emblematic representation of IBM, the biggest computer producer in that time.

20. IBM Apple

21. The first commercial application of the revolutionary graphical interface. Before Macintosh, commands were taught by some codes. Now by the “mouse” Macintosh embodies in a single element monitor, CPU and drive.

22. 1985: Jobs was forced to leave Apple

23. 1985: Jobs was willing to leave Apple. • 1985: Jobs founded next computers.

24. Next Computers - 1986

25. 1985: Jobs was willing to leave Apple. • 1985: Jobs founded next computers. • 1986: Jobs bought for 10 million dollars Pixar, the first animation studios realizing a movie essentially by digital graphic.

26. Pixar Animation Studios

27. Hand-drawn Digital Graphic Lion King by Disney Toy Story by Pixar Hand-drawn Digital graphic

28. 1996: Apple bought next. • 1996: Jobs is named “informal adviser” by Apple’s CEO Gil Amelio. • 1997: Jobs is named Apple’s CEO. • 1997: Jobs introduced some revolutionary and innovative products.

29. iMac - 1998

30. iPod - 2001

31. iTunes - 2001

32. iPhone - 2007

33. iPad - 2009

34. 2004: Jobs discovered a cancer on his pancreas. • 2011: Jobs died in the 5th October.

36. Jobs led Apple with a unique blend of uncompromising artistic sensibility and superb business sense. • He was an artist more than a businessman. • He was similar to one of his heroes: Edwin Land, the scientist-businessman inventor of Polaroid who took his decisions by his own beliefs as a scientist as well as a supporter of civil rights and feminism, not behaving like an insensitive businessman.

38. He was similar to one of his heroes: Edwin Land, the scientist-businessman inventor of Polaroid who took his decisions by his own beliefs as a scientist as well as a supporter of civil rights and feminism, not behaving like an insensitive businessman. • He was also similar to Henry Ford, another of his heroes, who made democratic technology, giving everyone the chance to have a 'car, thanks to mass production.

40. He was similar to one of his heroes: Edwin Land, the scientist-businessman inventor of Polaroid who took his decisions by his own beliefs as a scientist as well as a supporter of civil rights and feminism, not behaving like an insensitive businessman. • He was also similar to Henry Ford, another of his heroes, who made democratic technology, giving everyone the chance to have a 'car, thanks to mass production. • While, supporting the designer Jonathan Ive, He payed as a new Lorendo De’ Medici, starting a renaissance of industrial design.

42. What else?

43. In 1996 Apple started its “Think Different” campaign to restore its damaged brand image.

45. “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do”. –From the spot “Think Different”

46. “Because the people who are crazy enough to think they can change the world, are the ones who do”. –From the spot “Think Different”

47. Who are these people?

48. The Americans

49. From the colonies to the United States of America • 1756: War between English colonies and the French one, that in 1763 were defeated. • George III imposed new taxation on English colonies. • 1774: The colonial representatives held their first congress. • 1776: The congress signed the Declaration of Independence and a war against Britain raged on. • 1783: The war was over with the American victory

50. American Constitution • America is a Federal republic. • The constitution, ratified in 1787, establishes the separation of powers in three-branches: The legislative branch, called congress; The judicial branch, made up of Federal Courts and Supreme Court; The executive branch, represented by the president. • 1789: George Washington was sworn in as the first president of U.S.A.